Wednesday, January 30, 2013
Our case analysis last night at Sentrep
Room 402, AGSB Salcedo, H de la Costa St., Makati City Philippines | January 29, 2013
We had the first individual oral case analysis last night. I would consider that the performance of the student in critical thinking, grasping the facts cogently, is the acid test of whether an MBA student can really be called a master. I had to explain again the critical thinking process from the slideshare lecture on Personal Mastery.
I had to explain the SPADA process (which many still are stranger to and PPA - Potential Problem Analysis)
The typical case analyses are that these a are functional problems: marketing - that the owner should market the abattoir; that the entrepreneur should market his lechon burger. Financial - that he could not borrow because of previous problem with the bank.
Others pointed out that this a case of which of the business is most profitable.
One suggested that this is really a strategic problem (which was good observation) however fell of the cliff when asked what is the right choice. She said that it is the buying and selling part. But how much is the margin? What is the downside.
Other suggested that the protagonist is confused and does not know his direction for having so many businesses.
The class sec said that is about value chain. The owner collects/connects business units in support of the ultimate value chain.
Which side are you on?
We had the first individual oral case analysis last night. I would consider that the performance of the student in critical thinking, grasping the facts cogently, is the acid test of whether an MBA student can really be called a master. I had to explain again the critical thinking process from the slideshare lecture on Personal Mastery.
I had to explain the SPADA process (which many still are stranger to and PPA - Potential Problem Analysis)
The typical case analyses are that these a are functional problems: marketing - that the owner should market the abattoir; that the entrepreneur should market his lechon burger. Financial - that he could not borrow because of previous problem with the bank.
Others pointed out that this a case of which of the business is most profitable.
One suggested that this is really a strategic problem (which was good observation) however fell of the cliff when asked what is the right choice. She said that it is the buying and selling part. But how much is the margin? What is the downside.
Other suggested that the protagonist is confused and does not know his direction for having so many businesses.
The class sec said that is about value chain. The owner collects/connects business units in support of the ultimate value chain.
Which side are you on?
How diversity helps smooth the road to startup success
---------- Forwarded message ----------
From: SmartBrief on Entrepreneurs <entrepreneurs@smartbrief.com>
Date: Thu, Jan 24, 2013 at 11:13 PM
Subject: How diversity helps smooth the road to startup success
SmartBrief on Entrepreneurs
January 24, 2013
http://r.smartbrief.com/resp/eihKCexkBiCfuJqLCidndhCicNFhdF
TODAY'S HEADLINES
BOLD VENTURES
* Designer-shoe startup cuts the cost of style by cutting out the middle men
LEADING THE PACK
* Why leaders need personal brands
FINANCE & GROWTH
* How diversity helps smooth the road to startup success
* Government program provides loans to encourage startup growth
THE WHOLE ENTREPRENEUR
* Take action to achieve your entrepreneurial dreams
* Relationships are at the heart of business success
* How to enhance your work-life balance: Breathe, then take time for yourself and your family
IDEAS FOR INNOVATORS
* 4 ways innovators can better explain their ideas
FORTUNE FROM FAILURE
* How to avoid startup-stifling mistakes
* Entrepreneurs who have recovered from failure and found startup success
Follow the link below to read quick summaries of these stories and others.
http://r.smartbrief.com/resp/eihKCexkBiCfuJqLCidndhCicNFhdF
------------------------------------------------
From: SmartBrief on Entrepreneurs <entrepreneurs@smartbrief.com>
Date: Thu, Jan 24, 2013 at 11:13 PM
Subject: How diversity helps smooth the road to startup success
SmartBrief on Entrepreneurs
January 24, 2013
http://r.smartbrief.com/resp/eihKCexkBiCfuJqLCidndhCicNFhdF
TODAY'S HEADLINES
BOLD VENTURES
* Designer-shoe startup cuts the cost of style by cutting out the middle men
LEADING THE PACK
* Why leaders need personal brands
FINANCE & GROWTH
* How diversity helps smooth the road to startup success
* Government program provides loans to encourage startup growth
THE WHOLE ENTREPRENEUR
* Take action to achieve your entrepreneurial dreams
* Relationships are at the heart of business success
* How to enhance your work-life balance: Breathe, then take time for yourself and your family
IDEAS FOR INNOVATORS
* 4 ways innovators can better explain their ideas
FORTUNE FROM FAILURE
* How to avoid startup-stifling mistakes
* Entrepreneurs who have recovered from failure and found startup success
Follow the link below to read quick summaries of these stories and others.
http://r.smartbrief.com/resp/eihKCexkBiCfuJqLCidndhCicNFhdF
------------------------------------------------
--
Prof Jorge Saguinsin
PROMOTING ENTREPRENUERALISM
+639228730181
Follow profjorge at:
www.profjorgeentrepdev.blogspot.com
www.profjorgenentrep-ateneo.blogspot.com
www.nuideashare.blogspot.com
www.cheapcures.blogspot.com
Monday, January 28, 2013
Why was Prof Jorge absent at MBAH entrep class last Saturday?
Prof Jorge Entrep link to his 3rd Baguio bike ride
As a professional and as Ateneo professor, we were trained to be mission oriented and to have zeal for teaching. Thus, we must be ready to: be assigned wherever our teaching expertise is needed; to teach assiduously even when no one is watching, and to be the best that we can be (Magis)
However, due to peer pressure and fear of mortality, I decided I will miss my class for the annual road bike ride to Baguio City (this is the fifth, the second from Angono Rizal to Baguio) total distance of 280 km. The Baguio ascent is but 30+ but the hill climbs are about 3 dozens. We prepared hard and long for these. For me I prepared for this for 2 years because I missed last year.
I am the only senior who is joining this difficult and challenging ride. (One of us, my junior quit at Camp 6 when he was only 6 km to the Kennon Rd view deck ) No amount of motivation, chiding, ridicule would make him try one more time to pedal (this would be his 5th ride.)
I planned to ride only Friday and go back in the evening so that I will be able to teach Saturday. However, the other bikers threatened to hide my bike bag and my wallet so that I will not be able to commute back to Manila. That would be more shameful.
So much to my regret, I had to write an excuse email to Dra Dimaano and to Krishna for this slight misdemeanor, to which they said yes though.
My bike ride though is doing (which is entrepreneurship) and showing the world and others that what you planned you can do. The steep hills and the body pains do not count. The achievement of the task count.
You may see some of pictures of Prof Jorge road bike ride to Baguio
As a professional and as Ateneo professor, we were trained to be mission oriented and to have zeal for teaching. Thus, we must be ready to: be assigned wherever our teaching expertise is needed; to teach assiduously even when no one is watching, and to be the best that we can be (Magis)
However, due to peer pressure and fear of mortality, I decided I will miss my class for the annual road bike ride to Baguio City (this is the fifth, the second from Angono Rizal to Baguio) total distance of 280 km. The Baguio ascent is but 30+ but the hill climbs are about 3 dozens. We prepared hard and long for these. For me I prepared for this for 2 years because I missed last year.
I am the only senior who is joining this difficult and challenging ride. (One of us, my junior quit at Camp 6 when he was only 6 km to the Kennon Rd view deck ) No amount of motivation, chiding, ridicule would make him try one more time to pedal (this would be his 5th ride.)
I planned to ride only Friday and go back in the evening so that I will be able to teach Saturday. However, the other bikers threatened to hide my bike bag and my wallet so that I will not be able to commute back to Manila. That would be more shameful.
So much to my regret, I had to write an excuse email to Dra Dimaano and to Krishna for this slight misdemeanor, to which they said yes though.
My bike ride though is doing (which is entrepreneurship) and showing the world and others that what you planned you can do. The steep hills and the body pains do not count. The achievement of the task count.
You may see some of pictures of Prof Jorge road bike ride to Baguio
New Idea from DOH warning on stem cells treatment
Rizal Philippines. January 22, 2013
New Business Idea from DOH warning on stem cells therapy.
I read from Mayo Clinic report in conjunction with DOH warning on dangers of stem cell therapy. Despite many unknowns, many are willing to: be guinea pigs, pay handsome money for the sake of : l. good and better health, 2. young looking appearance, 3 and cure from some diseases.
China and Thailand economists and health care practitioners foresee stem cells as major dollar earner for their countries in the future.
However many do not realize the dangers from the stem cells therapy. For one, you can get cancer.
However, a group with their ingenuity, made a killing for this:
l. They offered a paid introductory seminar;
2. Then they will conduct a webinar which will cost million each for the MD:
1. Each MD is entitled to bring in 5 experimental patients; being experimental, they can pay discounted prices say 50% off
2 There will be bank financing; the patient pays say 20% and the balance will be c/o a Unibank
Thus if the new patient pay let us say P500,000 each (cheap compared to $70,000 to $l00,000 being charged by a MegaHospital, even if the MD trainee pays Pl,000,000 for the training, he still makes a clean Pl,500,000 for the learning experience for the 5 experimental patients.
This is very enterprising and smart way of making money on a difficulty
However, they failed to give clear answer on who shoulders the risk.
New Business Idea from DOH warning on stem cells therapy.
I read from Mayo Clinic report in conjunction with DOH warning on dangers of stem cell therapy. Despite many unknowns, many are willing to: be guinea pigs, pay handsome money for the sake of : l. good and better health, 2. young looking appearance, 3 and cure from some diseases.
China and Thailand economists and health care practitioners foresee stem cells as major dollar earner for their countries in the future.
However many do not realize the dangers from the stem cells therapy. For one, you can get cancer.
However, a group with their ingenuity, made a killing for this:
l. They offered a paid introductory seminar;
2. Then they will conduct a webinar which will cost million each for the MD:
1. Each MD is entitled to bring in 5 experimental patients; being experimental, they can pay discounted prices say 50% off
2 There will be bank financing; the patient pays say 20% and the balance will be c/o a Unibank
Thus if the new patient pay let us say P500,000 each (cheap compared to $70,000 to $l00,000 being charged by a MegaHospital, even if the MD trainee pays Pl,000,000 for the training, he still makes a clean Pl,500,000 for the learning experience for the 5 experimental patients.
This is very enterprising and smart way of making money on a difficulty
However, they failed to give clear answer on who shoulders the risk.
Factors Paper by Cancer buster
Entrepreneurship
MBAH H04 Factors Paper cancerbuster The totality of a person depends on the different characteristics he possesses including physical, emotional, spiritual, psychological and physiological make up. It should not only include one's persona but the inner nature of one's self as well. Entrepreneurship as defined in Entrepreneur Philippines is the practice of starting new organizations or revitalizing mature organizations. It entails a lot of hard work and oftentimes involves difficult tasks at hand. Hence, being an entrepreneur needs a lot of guts and determination to make the new business thrives. Doctors can also become good entrepreneurs. We just need to arm ourselves with good education, coupled with a good guidance, proper mind setting and relatively some instincts. Many factors to be an entrepreneur are the character traits we also see among leaders. The essence of being a good entrepreneur revolves within the character of the person, how he deals with people and his ability to conceptualize an idea into reality. There are several factors to be considered when going into entrepreneurship. I have them listed down here and reflect my own ability if I can be an entrepeneur in the near future. Physical attributes. A business establishment looks better if people on the job looks nice and proper. It is usually a come-on to customers if the entrepreneur is good looking. However, this good attribute should be coupled with good attitude to entice possible stockholders and customers as well. My physical features is not bad at all. I have a fair complexion (thanks to my sister's invention of a papaya soap), have been wearing a long hair as long as I can remember, with an average Filipino height and a normal body mass index (had been walking or running at BGC when time allows me). Actually, my first consideration for specialty training was Dermatology and I was suppose to apply in its residency training program but then I was immediately hired in Obstetrics and Gynecology hence my career was shifted totally to maternal health. Decision making. An entrepreneur needs benchmarking of his business whether it is a product or a customer service that he tries to conceive. Proper and on time decisions must be made to make it work. He must stay on top of the situation and look at new perspectives relevant to the industry. This is probably the most difficult task an entrepreneur faces, making decisions to keep the business ahead of the others. It was noted during my psychometric examination that I have a relatively stable adjustment, quite idealistic but sometimes prone towards disillusionment. It was also mentioned that I dont lose my footing even when the odds are against me and I try to assess matters objectively to adequately steer clear of the stumbling blocks along my path. As such, I dont make decisions when I'm happy, sad or when my emotions are high. This usually results in decisions that are not appropriate when later reviewed. Thus, I always make them when in in neutral mode. Maintain focus on your mission. Every organization has its own mission-vision statement which becomes the ultimate goal of its people. Hence, strategic planning is critical to the success of the business which is centered on this statement. According to Jain, entrepreneurs should focus intensely on opportunities and concentrate on doing a few things very well rather than doing too many things at the same time. According to my psychometric evaluation, I am much committed to duty and desires precision, very meticulous and methodical in my approach to anything. When in action, considerable attention is given to details, second thoughts must be applied before putting things in order and being prompt enables me to expend my time and effort wisely to assure both quality and quantity. Being the training officer of the Department of Obstetrics and Gynecology of Valenzuela Medical Center, these traits should be put in place to maintain high standard of training of our residents. Be flexible but persistent. Agility is one of the many traits of a good entrepreneur. As new information comes in quickly these days, the ability to adapt to situations is a must. Again, even in the very fast pace of life, entrepreneurs must be committed to the mission of the business as told by Jain. Persistence can be rewarding because sometime success comes after a failure. I have a passive aggressive type of personality. I am shy and aloof at times and able to relate only on limited terms with some difficulty to initiate contact. But then, I try to get along well with others in order to prevent isolation. I then met a very out going and emotional person, has shown me how to be more assertive and I tried to be more open to conversations and discussions. And ever since I've enrolled for my masteral, slowly I've overcome this difficulty and probably in time, I will more conversant and well versed. I'm quite persistent to do things that should be done especially those that are required on time. Long Term Orientation. An entrepreneur should balance his firm's immediate needs with a long term program. The strategic focus of the company should always be what the long term plan should be which defines the ability of the company to sustained its product or service in the very competitive world. Every entrepreneur wants to have a successful business. And looking far beyond should be the ultimate goal. It has been said time and time again that being a doctor is a noble profession. One has to spend 20 years of schooling, another 3 to 4 years for residency training and another 1 to 3 years for fellowhip training. The long period of idleness makes doctors mature later and start a career way behind their counterparts. However, time has changed and more doctors have engaged to business early or start a family earlier than usual. After a total of 28 years of schooling and training, I am now an Obstetrician and Gynecologic Oncologist. And being a public servant (DOH doctor) is both rewarding and frustrating. Rewarding because I am able to save a lot of lives even without any monetary gain and frustrating because I can only do that much to help patients who are economically deprived to continue with their treatment. Enjoy the job and the journey. Each of us works hard to attain our goals. Along the road to success, we need to celebrate achievements whether minute or large. We will never know when to reach our destination but enjoying the journey is much better than waiting for it to come. For every milestone I attained throughout my career, I've always celebrated it either a simple get together dinner with my family, dinner with friends and sometimes a lavish dinner in the hotel with either family or friends. It is such a wonderful feeling to share your blessings with others and be reminded that everything I have, I owe to to the people around me. |
Micromarket Analysis by Plate group - Steak Houses comparison
---------- Forwarded message ----------
From: Thea Pineda <vgpmd518@gmail.com>
Date: Sun, Jan 27, 2013 at 12:22 AM
Subject: Fwd: Micromarket
To: profjorgeentrep.ateneo@blogger.com
Cc: judz md <judithcabanella@yahoo.com>, Hope Lapating <hpl_640@yahoo.com>, Loralie Miranda <lalamiranda.md@gmail.com>, GINA NAZARETH <gina.nazareth@yahoo.com>
MICROMARKET Assignment : Subject - Steak House
From: Thea Pineda <vgpmd518@gmail.com>
Date: Sun, Jan 27, 2013 at 12:22 AM
Subject: Fwd: Micromarket
To: profjorgeentrep.ateneo@blogger.com
Cc: judz md <judithcabanella@yahoo.com>, Hope Lapating <hpl_640@yahoo.com>, Loralie Miranda <lalamiranda.md@gmail.com>, GINA NAZARETH <gina.nazareth@yahoo.com>
MICROMARKET Assignment : Subject - Steak House
PLATE GROUP :
Sent from Samsung tablet
Judith Cabanella ; Thea Girado-Pineda; Hope Lapating; Gina Nazareth; Loralei Miranda
We shall be comparing Tony Roma and Outback steak house based on the ffg premise.
1. Customer segment wants & needs
2. Competitor
3. Location
OBSERVATIONS
TonyRoma (Ribs/Seafoods/Steak) Outback Steak Hous
Ave.Price.. 1,000-1,500. 1,000-1500.
They have better promo deals
LOCATION: Both are located at Glorietta 4
Outback - located right at the corner of Glorietta 4, fronting
taxiline and across SM on the right, and fronting Glorietta 4 &
Intercon.
- seen by private
cars & mrt commuters as well as pedestrians. Hotel guest have to
cross the street for them to go to Outback. If they are chauffer driven,
drop off point is at the mall entrance. Thus can be seen only from the
outside.
Tony
Roma - located right beside the mall entrance/exit and Ascott Hotel.
Although its entrance is outside the mall, it can be seen from inside
as well, since it appears to be at the corner of the mall lobby where
the entrance & exit gates are located, in addition to its advantage
being the drop off/pick up area where customers would encounter first
before Outback.
Ambiance
Outback - 2 floors, with huge bar counter, and several high
table/chairs. Dark & rustic ambiance. 2nd floor is mainly dining.
First floor is more of a Sports Bar and access to 2nd floor cannot be
seen from the outside, thus first-time customers would think it to be
purely bar/steak house.
Tony Roma- 2 floors,
with smaller bar counter usually for mixing and serving only. Few high
(bar) chairs, but with several standard tables. 2nd floor is mainly
dining.
- more lively and cozy
with just the right amount of lighting, not too dark, with very
attractive neon lights and well decorated for that inviting look. Busier
and gives an impression of a family-oriented steak house. you can see
the stairs from the entrance door, giving the impression of " more seats
upstairs".
COMPETITOR
Outback - it is beside Chinese restaurant ( dining competitor- Modern China )
Tony Roma - it is beside Krispy Kreme &'Bread talk,from the
inside ( not really a competitor but would compliment for desserts/
coffee.). Outside is Ascott Hotel .
CUSTOMERS
Outback - usually middle -aged, and expats w/ exotic-looking "pinays", yuppies, executives
Tony Roma - family oriented. With mostly young teens to senior
citizens. They also have children since they have promotions for
Birthday parties as young as 1 yr old.
The nice ambiance is ideal for all ages and being right at the drop
off/waiting area is an advantage for being the first to be seen. <more observation please you can recall without going back to the steak house?>
Sent from Samsung tablet
Fwd: 7 Ways to Sort a ‘Slow Pay’ from a ‘No Pay’ Client
How to collect more:
--
Prof Jorge Saguinsin
PROMOTING ENTREPRENUERALISM
+
www.nuideashare.blogspot.com
www.cheapcures.blogspot.com
---------- Forwarded message ----------
From: Intuit Small Business Blog <blog@intuit.com>
Date: Fri, Jan 25, 2013 at 9:02 PM
Subject: 7 Ways to Sort a 'Slow Pay' from a 'No Pay' Client
From: Intuit Small Business Blog <blog@intuit.com>
Date: Fri, Jan 25, 2013 at 9:02 PM
Subject: 7 Ways to Sort a 'Slow Pay' from a 'No Pay' Client
| ||||||||
Intuit Small Business Blog: Home | Money | Marketing | Employees | Trends | Local | Inner Circle
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© 2011 Intuit, Inc. All rights reserved. Intuit and QuickBooks are registered trademarks of Intuit, Inc.
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--
Prof Jorge Saguinsin
PROMOTING ENTREPRENUERALISM
+
www.nuideashare.blogspot.com
www.cheapcures.blogspot.com
Philippines is no longer the “Sick Man of Asia”... -Dr. Bernie Villegas
---------- Forwarded message ----------
From: Ateneo Graduate School of Business (AGSB) Alumni Group Members <group-digests@linkedin.com>
Date: Fri, Jan 25, 2013 at 6:49 PM
Subject: Philippines is no longer the "Sick Man of Asia"... -Dr. Bernie Villegas
PHL no longer a sick man - Dr. Bernie V
From: Ateneo Graduate School of Business (AGSB) Alumni Group Members <group-digests@linkedin.com>
Date: Fri, Jan 25, 2013 at 6:49 PM
Subject: Philippines is no longer the "Sick Man of Asia"... -Dr. Bernie Villegas
PHL no longer a sick man - Dr. Bernie V
| |||||||||||||||||||||||||||||||||||||||||||||
Why rapid growth can make employees nervous
From: SmartBrief on Entrepreneurs <entrepreneurs@smartbrief.com>
Date: Fri, Jan 25, 2013 at 11:06 PM
Subject: Why rapid growth can make employees nervous
SmartBrief on Entrepreneurs
January 25, 2013
http://r.smartbrief.com/resp/eilVCexkBiCfvbfFCidndhCicNohaq
TODAY'S HEADLINES
BOLD VENTURES
* How a small snack-food company is competing with major brands
LEADING THE PACK
* What's your big idea?
FINANCE & GROWTH
* Why establishing a positive culture is critical
* Ask not what your employees can do for you
* Canada introduces startup visa program
THE WHOLE ENTREPRENEUR
* Why rapid growth can make employees nervous
IDEAS FOR INNOVATORS
* Be willing to replace your own products
FORTUNE FROM FAILURE
* How to deal with rejection
* Entrepreneurs fall frequently on the path to success
Follow the link below to read quick summaries of these stories and others.
http://r.smartbrief.com/resp/eilVCexkBiCfvbfFCidndhCicNohaq
------------------------------------------------
www.profjorgeentrepdev.blogspot.com
www.profjorgenentrep-ateneo.blogspot.com
www.nuideashare.blogspot.com
www.cheapcures.blogspot.com
MICRO MARKET ANALYSIS GROUP ASSIGNMENT FROM PSG MBAH 10B
MICRO MARKET ANALYSIS
PSG Group Assignment
BANDONG, MARIA CONCHITINA
COLOMA, LEILANI
DE GUZMAN, MELQUECEDES JR
DIMAANO, MA. ELSIE
January 26, 2013
Submitted to Prof Jorge Saguinsin
Observe one fast food vs another (in our case, pizza)
Describe and observe the following:
POINT OF COMPARISON
|
PIZZA HUT
Robinson's Mall Ermita
 |
SHAKEY'S PIZZA
Que Ave Branch
 |
CUSTOMER
| ||
People
|
Mostly office workers; some students
|
In groups: office mates, friends, families
|
Age
|
Students (around 18 y/o) to 40s; a few senior citizens
|
From Kids to adults
|
Sex
|
60% females: 40 % males
|
Equal no of males & females
|
Occupation
|
Students, office workers, senior citizens
|
Middle income
|
Behavior (what do they order? How long do they stay?)
|
Pasta, pizza; stays for a max of 30 mins
|
Pizza, chicken, Mojos, combo meals; customers stay until food is consumed
|
Occasion (What's the occasion of the visit to the pizza est)
|
Break time; snacks
|
Dining after work
|
Other relevant observable behavior
|
Most customers are satisfied with the buy 1 take 1 pizza promo
|
Satisfied customers
|
LOCATION
| ||
Describe location vs traffic flow
|
Ground floor, mall area; mall itself is very near schools, offices; easy access to PUV
|
Along main road, accessible to commute
|
Pedestrians
|
Ground floor, mall area: almost at the center of the mall; easy access; walking distance to offices and schools
|
Accessible to pedestrians
|
Prevalent activity
|
Mall activities, shopping, walking; mall itself is very near schools, offices
|
Business offices
|
And Area, commercial, industrial, etc?
|
Commercial
|
Commercial
|
How does location affect customer profile?
|
A lot of contact with a lot of people (easy access, walking distance from schools/offices) will result to a higher chance of people having meals in their establishment
|
Accessible location open for more customers
|
ESTABLISHMENT
| ||
Menu (product, price)
|
Varied but usually pizza, pasta are ordered; affordable; cheap with the buy 1 take 1 pizza
|
Varied: appetizers, main course, dessert, coffee; available choices of healthy food like salad; price is affordable
|
Level of Service (caring? Attentive? Lousy?)
|
Friendly crew; Attentive
|
Friendly crew, attentive to needs of customers
|
Speed of Service (delivery) slow? Fast?
|
fast service (10 minutes tops usually per order)
|
Fast service: met the mentioned time of food delivery
|
Facilities
|
Spacious, enough tables and chairs
Although not PWD - friendly
One CR for all customers
|
Wide space, tables spacious, comfortable chairs; with fun zone, an area for children to play
|
--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Ma. Elsie M. Dimaano, MD
Radiation Oncologist
Radiation Oncologist
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