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Saturday, November 30, 2013

Underwater Experience with Planet Dive: Many Thanks




Hi Guys,
Remember your dream for an underwater experience? For your family, team and office weekend getaway/ SCUBA diving , please remember Anilao, Batangas where your 20% discount awaits!
For more information and rewarding experience, please shoot Mr Dennis Catienza a message or give him  a call:
Dennis Catienza
NAUI Tech Instructor/Course Director # 13571L

Planet Dive /
VivoCom Technologieswww.naui.org
www.planetdive.com.ph
denciocat@yahoo.com
+63917-8113571 (Globe)
Let's experience this soon!
Regards,
JC


---------- Forwarded message ----------
From: <denciocat@yahoo.com>
Date: Wed, Nov 27, 2013 at 10:43 AM
Subject: Re: Many thanks
To: JC John Carlo de Galicia MBA Ateneo <jcdegalicia@gmail.com>
Cc: Prof Jorge Saguinsin <profjorge.entrep@gmail.com>


Hi Prof and JC,

Thank you also for having me. The pleasure was mine. I had fun and I learned so much as well.

Thank also for the take home gifts. They are just perfect.

Looking forward to see you guys at Planet Dive.

God Bless.



Dennis Catienza
NAUI Tech/CD # 13571L
+639178113571

Sent from my BlackBerry® wireless handheld

-----Original Message-----
From: Jcdegalicia <jcdegalicia@gmail.com>
Date: Wed, 27 Nov 2013 10:01:29
To: denciocat@yahoo.com<denciocat@yahoo.com>
Cc: Prof Jorge Saguinsin<profjorge.entrep@gmail.com>
Subject: Many thanks

Hi Sir Dennis,

Many Thanks.


Sent from my iPhone

Begin forwarded message:

> From: Jorge Saguinsin <profjorge.entrep@gmail.com>
> Date: November 26, 2013 at 8:10:42 AM GMT+8
> To: john carlo de galicia <jcdegalicia@gmail.com>
> Subject: Fwd: Many thanks
>
> Please forward to Dencio;  this email bounced back after I sent to the email he gave me.
>
> Thanks again.
>
> ---------- Forwarded message ----------
> From: Jorge Saguinsin <profjorge.entrep@gmail.com>
> Date: Tue, Nov 26, 2013 at 7:17 AM
> Subject: Many thanks
> To: dencioat@yahoo.com
>
>
> Hi Sir Dennis:
>
> Thank you for being with the class last night, sharing, and inspiring our entrep students to be the best like you.
>
> Sincerely,

Illegal Activity Presentation by Group 4 at slideshare



Also uploaded at:

From: Junio, Emmanuel V (EJ)
Sent: Tuesday, September 10, 2013 12:22 AM
To: 'profjorge.entrep.sentrep@blogger.com'
Subject: SPENTREP: New Crime / New Illegal Activity

Dear Sir,

Here is a copy of our presentation for New Crime / New Illegal Activity.

Members
Ed Vargas
Anna Mae Dela Cruz
Martin Revilla
Emmanuel Junio

Cheers!

Best regards,

Emmanuel V. Junio
APJ Regional Lead, ITO DO Deal Assurance
Enterprise Services, BestShore ITO Services
Hewlett-Packard Corporation




CONFIDENTIALITY NOTICE: The information transmitted is intended solely for the individual or entity to which it is addressed and may contain Hewlett Packard Company confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited. If you have received this email in error please contact the sender and delete the material from any computer.


What is a business concept?

Business concept is the first part of the business plan.  It contains 50 words or less that tells us what the business is all about -  the main product being sold, the market, the price point (positioning) and the geographical market.   It must be easily understood.  If an average student can not understand it, then the concept is too complicated to start or execute.

The business concept must be differentiated, compelling, unique, competitive for it to be a successful start up.  If you will start something that is me too, then you are not an entrepreneur, and the business is likely unsustainable or might fail.

This is a critique of the food trip exercise submitted.   Many failed to address the basics of the business concept

Food Trip Activity by Eliza Guades, an exercise in business concept, MVP writing


Food Trip Activity @ Mezza Norte – Mindanao Parking, Trinoma
By Eliza T. Guades

1.      Giga Bite
Ø  Business concept - famous street food like grilled isaw, tenga, barbeque, chicken inasal etc.
Ø  Main value proposition - attracts customer because of it big serving at an affordable price of only Php 20.00 per stick. Served together with sweet sauce or vinegar that adds to its flavor.

2.      Little Donkey Burrito Fiesta
Ø  Business concept – Mexican favorites like burrito, nachos, crepe and quesadillas
Ø  Main value proposition - have a classy and clean ambiance. Also have a big serving good for two with good plating design.

3.      Manila Q
Ø  Business concept – brings the local food of Vigan - bagnet and longganisa with a twist
Ø  Main value proposition – called their bagnet as bagwang wherein the meat is sliced as thin as bacon so it's crunchier and crispier. They also serve spicy Vigan longganisa, bagwang sisig and fish ham together with their special rice.  

Friday, November 29, 2013

Food trip report by Anna Mae de La Cruz practice on business concept and MVP


Hello sir:)

Here's the slideshare link to my powerpoint presentation on the Mercato food trip.

http://www.slideshare.net/annamaedelacruz18/mercato-food-trip-a-dela-cruz

Great presentation from a student with beautiful mind and face.  Keep up the great work







Business Concept and Food Trip Exercise by Rachelle Roque


Hi Sir,

Food Kiosk in Mercato Centrale, The Fort

1.      Isaw, Tenga atbp
Ø  One of the famous street foods in the Philippines, grilled/barbecued isaw, tenga etc.  
Ø  Main Value Proposition:
§  Price – relative to other food items in Mercato, it is the cheapest at P30 per stick that makes it one of the best-selling food there
§  Size – Mercato's version of isaw has a twist in terms of size, serving is 3x the size of isaw sold in streets. Customers are easily encouraged to try it one they see it.
§  Taste – The taste of Isaw & the vinegar sauce is good; better presentation compared to street foods make it also looks clean.
2.      Carlo's Kitchen Crunchy Belly
Ø  It's a deep fried thin slice of liempo
Ø  Main Value Proposition:
§  Uniqueness – a good alternative to chicharon. Given that Filipinos like crunchy food, it's a sure hit.
§  Serving – super crispy, served in small size that makes it addicting. Customers like it as pica-pica, while other also like it to pair with rice.
3.      Shabu-Shabu
Ø  Hotpot with noodles & meat
Ø  Main Value Proposition:
§  Presentation – hot pot items like lobster balls looks cute that encourage customers, especially the young ones
§  Hot Serving – it's served hot that is good for customers after drinking w/ friends. Since it also served with noodles, it's a good alternative for those who doesn't want to eat rice nor sandwiches. 

<It is really tough doing this because the concepts are so similar and close>


Regards,
Rachelle

Entrep Special Report by Eliza Guades

Dear Sir Jorge,

Please find link below for my Special Report.

http://www.slideshare.net/LizaGuades/the-world-is-flat-28725875




--
Thanks & Regards,
Eliza Guades

Food Trip Business Concept by Jaime Mendejar

Hi Prof Jorge,

For the food trip, I was able to observe a few stalls in QC Memorial Circle during one weekend.  The 3 stores are summarized as follows:

Okoy King

What is the business concept?

Provide hot and fresh Okoy to customers in the QC Memorial Circle. 

 What is the main value proposition?

The main product is their Okoy where the ingredients are prepared beforehand and brought to the stall for cooking.  The place uses huge cooking pans to be able to cook more products per batch.  The business uses a strainer to filter the oil so that the Okoy would not be too oily when consumed.  The stall uses 1 cook, 1 helper and 1 cashier.  The cook, is responsible for making sure the okoy is cooked with the right time and heat.  The helper makes sure that there are available materials for continuous operations thru the day as well as to setup the tables and chairs and clena them after customers use it. The cashier is responsible to collect the payment and monitor the # of orders  coming thru.  They have verbal adertising by shouting Okoy to passers-by to attract them to try.  The sight of the cook preparing the okoy in the large pans also attracts customers.

Kiko's Lugaw ATBP

What is the business concept?

To sell Lugaw variants and complimentary items at the QC memorial circle.

What is the main value proposition?

The main product is plain lugaw but different variants are also available such as lugaw with chicken/beefor both as well as an option to add egg.  There are complimentary items such as lumpia and tokwa and baboy.  The ingredients are prepared at home and cooked on the spot to ensure freshness and quality of products.  Similar to okoy, the sight of cooking of the lugaw entices passers by and customers to come in.  There is 1 cook, 2 servers, 1 cashier and 1 manager.  The cook is responsible for cooking the lugaw and making sure that it is always hot.  The cook also fries the lumpia. The 2 servers split between preparing the ingredients eg removing the shell of the egg, setting up tables and chairs, collecting used utensils and styro, cleaning tables and washing cooking materials.  

BBQ (No name)

What is the business concept?

BBQ with 4 variants. Pork BBQ (Laman), Chicken Isaw, Dugo, Tenga sold in QC Memorial Circle. 

What is the main value proposition?

The 4 variants are brought to the location and is already half-cooked to avoid quickly spoiling the stocks.  Once a customer orders, they re-heat the BBQ and provide an option of either to have it spicy or sweet with their sauces.  They also offer rice for those who want to dine-in and eat the bbq as a meal.  They use charcoal minimally to reduce cost and prefer to cook a few items per batch than have an opportunity to cook most orders in 1 go.  There is 1 server and 1 cook.  The server is the cashier as well and the cook basically accepts orders from the server on which bbq needs to be reheated. They use styro to easily dispose trash and to minimize the clutter because they only occupy a small area. The bbq grill is set-up behind the store not visible to the customers because it would bring smoke to the dining or waiting area.

<business concept  -  what is the business all about, describing product, PTM, location, uniqueness>

By Jaime Mendejar

Night wtih Entrepreneurs last night November 25, 2013 - a night to remember

AGSB |  H de la Costa Campus, Salcedo Village, Makati City  |  November 25, 2013



Today is the last day of the Sentrep Class.  The last activity/event is the group work  -  Entrep Guest which is gets hefty number of points for the group work grade and they get a 4.0 for bringing the entrepreneur.  I found this to be an important event because the real authority on the subject are not the case analyses or the group creative activity but the real entrepreneurs story - their journey, their blood sweat and tears as they built up their enterprises.

The class aptly called it the Entrepreneur's Night. (so they made sure that we started at 6:30) And we were honored to have as our guest last night:   Mr. Peter Paul Cauton, an HR man, a blogger,;  Ms. Caroline Cua (fresh graduate with her preservative less calamansi - dont ask me how she does  it, it is probably a trade secret) who supports this professor on the importance of business planning (so guys are you beginning to have your business concept and model, objectives);  Mr Chris Angeles and his advocacy for a shorter work week (4 hours as per Tim Ferris -  my daughters told me earlier about this about a year ago) and Mr. Dennis (Dencio) a divemaster, serial entrepreneur, mountaineer, and tourism guy from Dive Planet.

 Peter Paul posted this event at his blog:  Juan Great Leap.  (Thanks for the blog post sir)

Most of them mentioned what has been mentioned in the class:

1.  Whole brain Hermann 4 brain thinking   -  from Dennis

2.  Business models (from Dennis and Peter)

3.  Business planning by Caroline

4.  Opportunities and find out what sucks in the business or in the market (Peter Paul)

5.  Writing your personal strategic plan (the learning agreement)

6.  The importance of personal mastery (especially Caroline) everybody

7.  Opportunities within your business (as laundry, hardware, real estate) from Dennis

8.  Opportunity scanning (from Dennis) PESTEL - worldwide outlook on tourism, the Cape Verde triangle.

9.  Now  (everybody says that the time to start being an entrepreneur is not later when you are old but now)  Listen to the cat on the rooftop.  Now

                                      The wall paper for the Night with Entrepreneurs


                                      The tarpaulin prepared by Abet A

                               They had catering, cum waiters

                                     The Class spent for the event, they had the food catered



 x                                Ensaymada for the guests


                           The entrep guests waiting for their turn;   Janssen,  Hector and Elmer in front


                                  The class enjoying the food prior to the entrep talk


                                   Chris Angeles, one of the guests, with Marc T who invited them


                                  Liza, Kris, Jojo converse with the guests


                                  The guests:   Dencio, the fiance of Chris and Peter Paul

                 Mr Dencio Catienza, from UP evolved from a mountaineer, diver and entrepreneur


               The Cape Verde Triangle with 3000 species to be seen, the greatest dive spot in the world

            The youngest of them all, fresh from AdeMU, Caroline Cua, talks about her wonderful preservative - less calamansi


                                  The class, mesmerized by the Entrepreneurs' talk and experiences


                                      Mr Chris Angeles and his wristbands

                                He is not selling locally;  only to USA

                                  Chris expounds on the 4 hour work week by Tim Ferris


                                      A sample of Chris product, I took one


                           Peter Paul Cauton, from AdeMU HR man, and a blogger/entrepreneur


                                 He talked about lean start ups, traction, VCs beneflex


                                    Tokens:  jacket, ensamymada and AGSB certificate for Dencio


                                   Recognition for sweet young Caroline


                               Chris spent more than 4 hours this week;  he spent 3 hours for this talk


                                            Words of wisdom from Prof Jorge after the Entrep talk





Tuesday, November 26, 2013

Case Analysis of Victoria Court last November 18, 2013

AGSB, H. de la Costa Campus, November 26, 2013

                                 Marc and Akeel led the class in Victoria Court case analysis

The Victoria court analysis continues to amaze and fascinate me.  The discussion last week November  18, 2013,  was led by Akeel Dalisay and Marc.  I constantly reminded them to ask their classmates for their analyses fo the case.

Victoria court is a case that tests the focus of the students.  Because this is related to some illicit affairs, the discussion is often colored by past and present experiences.  The critical thinking tends to be thrown off track or wayward, or sometimes the discussion veers towards the present and/or personal experience which is not in the case.  Case analyses must focus on the case.

Well, the case delves on brand equity, positioning, repositioning, and strategy.   The Velhagen move was also deceptive.  (Relate to Sun Tzu)


                                       Jaime reserving his comments for the last November 18, 2013



                                     EJ on his BM presentation


Business concept exercise via food trip by Vicky



---------- Forwarded message ----------
From: Yanan Zhao <yananzhao10@yahoo.com>
Date: Sun, Nov 17, 2013 at 11:35 PM
Subject: Food stalls submit by ZHAO YANAN

1.Waffle Time in market market global city
Business conceptWaffle Time was never been wrong with their vision to establish a strong Brand Image. They had been working hard to continuously delight their customers by being innovative to adjust to their customer's changing likes. They had proven that they can "serve the best waffles in the world across all races beyond all boarders" as how they foreseen Waffle Time will be.
Main value proposition: Serving the best waffles in the world across all races beyond all borders
To establish a strong "Waffle Time" brand image.
To develop a creative & assertive human resource.
To continuously re-invent waffle.
To delight customers.
To achieve high level of efficiency.
2.   Potato Corner in greenbelt 1 Makati
Business concept: Potato Corner is able to expand to other countries as its product is   not only targeted for the Filipino market. 
3.Morelli's Gelato ice cream in Power Plant Rockwell
Business concept: Morelli's Gelato is made fresh every day on site from sourced ingredients and a trademark recipe dating back to 1907, Each location's gelatiere (Italian for ice cream chef) is trained to make the best gelato in the traditional way.  
Main value proposition: "Our continued success can only be attributable to the people we work with: from our partners, clients, co-workers, suppliers, landlords, and the communities who support us. Our shared vision of delivering the best quality product and service fuels our passion for continuous improvement." - Archie Rodriguez, President& CEO



--
Prof Jorge Saguinsin

BIDDA:   BELIEVE, INSPIRE, DREAM, DO, ACHIEVE

+639228730181

To view assignments, please click:

Blogsend emails (for submission of assignments)

profjorge.entrep.nu12@blogger.com  for new 12 submission

profjorge.entrep.selfdev@blogger.com for IV submission

profjorge.entrep.ateneo@blogger.com  for all other assignments






Saturday, November 16, 2013

PRME principles

PRME is under a UN initiative. PRME stands for Principles for Responsible Management Education. Here are the six PRME six principles

Principle 1 | Purpose: We will develop the capabilities of students to be future generators of sustainable value for business and society at large and to work for an inclusive and sustainable global economy.
  • PRME Principle 2
    Principle 2 | Values: We will incorporate into our academic activities and curricula the values of global social responsibility as portrayed in international initiatives such as the United Nations Global Compact.
  • PRME Principle 3
    Principle 3 | Method: We will create educational frameworks, materials, processes and environments that enable effective learning experiences for responsible leadership.
  • PRME Principle 4
    Principle 4 | Research: We will engage in conceptual and empirical research that advances our understanding about the role, dynamics, and impact of corporations in the creation of sustainable social, environmental and economic value.
  • PRME Principle 5
    Principle 5 | Partnership: We will interact with managers of business corporations to extend our knowledge of their challenges in meeting social and environmental responsibilities and to explore jointly effective approaches to meeting these challenges.
  • PRME Principle 6
    Principle 6 | Dialogue: We will facilitate and support dialog and debate among educators, students, business, government, consumers, media, civil society organisations and other interested groups and stakeholders on critical issues related to global social responsibility and sustainability.
We understand that our own organisational practices should serve as example of the values and attitudes we convey to our students.

Friday, November 15, 2013

Truth is in the middle, anchoring in on reality by Dean Dr. Ricardo Lim of AIM

PRME Forum, APS Auditorium, Rockwell, Makati City  | November 15, 2013

                                    Dean Ricardo Lim's presentation

I found the speech by Dean Ricardo Lim of AIM to be compelling and practical.  He started his talk by saying that AIM anchors both DLSU and AdeMU who are high in the air with their basketball UAAP rivalry.

He says that a business school, our country is confronted by several challenges:

1.  lack of resources (as we experienced in the Leyte disaster relief and recovery operations)  the devastation was so much, and we lack communication, fuel, and logistics to deploy the aid that arrived;

2.  complexity/duality (there are always two sides to an issue, good and bad;  problems are not linear but systemic -  Senge)

3. ideal vs real;

4.  complex student make up (as in AIM which is populated by foreigners, mostly Indians)

So he proposes:

1.  constant debate to handle complexity

2. purposeful bargaining

3.  seek small starts (baby walk) rather than large monolithic gains

4. Truth is in the middle.

Truth is somewhere in the middle

Truth in the middle

 Elephant

There are many stories that we can share as Asians/Orientals to move forward.  Let us not go by extreme values.

The truth in the middle applies to:

1.  Looting in Leyte is it good or bad?

2.  Charcoal making -  it destroys the forest, but stopping it kills livelihood of people in the mountains

Be more practical and realistic, rather than being idealistic and cogent?


                                       We try moderation?  Socratic