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2013 Entrep Class

Spentrep and Mentrep Guest Entrepreneurs

Saturday, November 12, 2016

Facilitation for a food company's strategic planning for the next five years

Every generation needs a revolution - an entrepreneurial revolution

                    The facilitator together with the President
              center and the members of the family, the board
              members at the atrium of the hotel for the final
             session,  The facilitator still wears the signature I AM
             BEST  t shirt which the theme of the conference

We just concluded a strategic planning conference in a posh hotel at Camp John Hay amidst pledges and grand dreams:

The food company which is all ready amongst top 5 in the industry resolved to double its sales in five years (until 2021) via following strategy:

1.  entering Vismin market
2.  establishing a canning line of products
3.  establishing a brand management group to support sales to plan promotions and ads
4.  investment in automated plant facilities to be more efficient and save operating expenses\
5.  quality products

These are all meant to benchmark the strategies of the top food company and score higher in cpm critical success factors.  This author tried to explain very hard that being one of the top 4 being almost there, what separates them from the top are areas where they score low.  They were asked objectively if they score high in all.  And only in 4 out of 10.

I pray that my efforts and the resources expenses are resources well spent and are investments rather than expenses (became useless)   Its good that the board who joined the conference are seeing it that way.  It was explained by the new brand chief that its should be treated that way especially that the top notcher in the field has the strategy of continuously "investing  in brand equity."

Final closing session  (Day 2)

                         The story of the  carabao keeping
                              pace with the rabbit

                                   Together with the Best staff

Saturday, November 5, 2016

Some stories on strategic plan - common weakness is financials

Every generation needs a revolution - an entrepreneurial revolution

Makati City
November 5, 2016

Today despite eye problem, I attended a strama defense that involved 3 MBA candidates.  The first one breezed through her presentation because she is COO, an EA to her father who heads the company.  The study was about a local company making refrigeration equipment for f and  b firms.   However, despite the planned doubling of sales, the resources needed to attain the objective were not detailed.  The additional expenses and wages were missed out.

The second one which dealt with sale of Chinese trucks, mentioned the weak financial position of the company.   (The industry and the PTM was not clear.)   However he failed to address this issue at the strategy portion.   The company has huge liability, a loan payable (which was converted from advances of parent company.)

 The third one which was about a real estate company, had all the competitive analysis and external analysis all about real estate operations ie land banking, development and selling of lots and house and lot package  However the financials pertained to a construction company, (contract income (there were no inventories, contract receivable.  The competitors had these data in their FS obtained from SEC.  The sales achievement of the company was not very clear too.

More critical thinking and fs literacy needed by  MBA candidates

Why market leaders lose out to innovators?

From Josiah Go article at Inquirer Market Pulse

From Business Inquirer

Why as Cebu Pacific wrested the market share from PAL, Asias first  airline when it had the resources to launch such service, segment the market?  Or why has The Generic Pharmacy now outnumbered Mercury Drug outlets 2:1

Some answers:

1.  Company needs to protect financials.  Many see PHP spent on innovation as potential loss rather than potential profits;  (in gestation period, the new business can experience losses:

2.  Culture of complacency Success is the greatest enemy;  it breeds complacency

3.  Limited knowledge and methodology;   lack of understanding  of business model and see anything new as innovation

4.  Arrogance and pride (Pride goeth before the fall (hubris)

5.  Lack of strategic thinking

6.  Slow response to technological changes (lack of speed)

7.  Lack of idea channel (suggestion system bottoms up communication

8.  Internal inefficiency;  not process oriented lack of quality, or even squabbles that hinders the growth

9.  Lack of marketing talent in the team

10.  Inability to be a visionary to see the big picture.  While focusing now and operational efficiency, the future, the direction of the company is forgotten