This article was lifted from FB. This jives very well with Michael Gerber's book E myth that employees, technicians cant be business owners/or enterpreneurs.
This article tells us that being focussed on technicalities of agriculture: ph of soil, irrigation, crop scheduling does not make you an agripreneur nor a businessman. A real agriprineur focuses on cash flow, customers, work scheduling, what sells and what does not sell. In our experience, we depend too much on govt for crop product production, but no one bothered about marketing and then we blame the govt.
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f You Want to Get Rich from Farming, STOP Reading Farming Books. Read Business Books Instead.
Let me save you time and money. If your goal is to get wealthy through agriculture, here’s a secret: Don’t focus on becoming a better farmer. Focus on becoming a better entrepreneur.
Too many people are obsessed with the technical side of farming — soil pH, feed ratios, crop spacing — while completely ignoring the money side. That’s why most small-scale farmers remain broke or barely break even.
Be an agripreneur, not a farmer.
That means your job isn’t to know everything about the farm — it’s to build a business that uses farming to generate income, create jobs, and scale.
Yes, you can and should hire people who read farming books. Hire the ones who obsess over fertilizers, animal feed, and livestock cycles. That’s their job. Your job is to run the business, make strategic decisions, and sign the cheques.
Let’s get real:
Universities and agricultural colleges are releasing thousands of graduates every year. Do you honestly think all of them will start their own farms or businesses?
No. They’re looking for jobs. That’s your opportunity. Don’t compete with them—employ them.
I don’t need to know the biological processes happening inside a pig to run a profitable piggery. I need to know how to calculate margins, manage staff, expand operations, and find buyers at scale. That’s the game.
Stop doing "projects" like it’s a school assignment. Run a farming business. Projects don’t scale. Businesses do.
Someone once told me, “I’m planning to go to agricultural college so I can run a profitable farm one day.” I laughed — not because she can’t succeed, but because she’s walking into the wrong door.
To disrupt an industry, you don’t need to be an insider. You need to think differently. I don’t follow the rules. I follow the money. I do what works.
You don’t need more agricultural knowledge. You need business knowledge.
Read books on sales, operations, marketing, cashflow, and leadership.
Learn how to negotiate, systemize, and scale.
Understand branding and customer psychology.
Master logistics and supplier networks.
Use tech to automate, track, and grow your enterprise.
That’s how you turn chickens into cash flow.
That’s how you turn cabbages into capital.
That’s how you stop working for the land and make the land work for you.
Thank me later.
#chrophetmuchinezuro
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