Thursday, January 3, 2013

2013 will be a tough year for US business entrepreneurs

From entrepreneur.com

I have made frequent posts from Huffington Post,  Newsmax, WSD on the state of US economy.  Small entrepreneurs will face:  weak credit market, slower growth (demand) at most 2.1% and higher taxes.    There is the talk of fiscal cliff:   higher tax rate, and cut in govt spending.  As we all know, govt spending fuels economic activity.

So Americans will most likely find opportunities and jobs abroad.    However there is a tax for capital transfer (as much as 30%) and because of that, opportunities abroad does not look good.  However, US is still the center of high tech innovation and the US will be a major energy producer.

  Find out about 100 new things in 2013

Creating a positive customer experience from B2C

From B2C

Customer service is an essential part of business process.  Customer service is a top priority and 68% of the customers migrate from a vendor/business because they feel undervalued/unappreciated.

Some ways to create positive customer experience:

l.  Communicate with the customer before, during, and after sales.

2.  Do something unexpected to a customer that no one has ever done. He will pay back with a sales or a referral.  Make him special.

3.  Focus on a niche.  Find out what you can do best for a particular group of customers.  You can not satisfy all.   But be the best in your niche.

4.  Show honest and sincere appreciation:  be it a gift, discount, phone call, text, flowers.

5.  Make customer interaction simple and fast.  Some interactions can be long and complicated. Make it easy for customers to do business with you. No red tape  Read more on the other five


10 Colors that increase sales

From business to community

Colors are important for increasing sales:   in ads, letterheads, logos, and packaging.  Packaging color catch the attention of the buyers and means the difference between having more or zero sales at the shop floor.

Some important colors and their meaning:

l.  Red -  power, the color that calls attention the most.

2.  Blue -  trustworthy

3.  Pink -  feminine

4.  Yellow - powerful, confident and dangerous

5  Green -  environment, health, and goodwill and color of money.  Click to find out the other 5 colors