Wednesday, February 6, 2013

Monetizing ideas - challenge for academicians and entreprneneurs

Entrepreneuralism

Angono, Rizal, Philippines  |  February 6, 2013

The criticism for Facebook and maybe the reason why Wall Street deeply discounted its IPO share prices was Mark Zuckerberg's inability to monetize the popularity of FB.  Its cash generation capability is greatly impaired by the Free business model. Well the Fb ads are working.  But it does not have the clout and the cash generators of say Google.  Google, by having control over traffic generators:   You Tube, Feedburner, blogger, Google Maps, Picassa albums generate a lot of traffic and clicks and therefore more revenues/cash generators for Google.

Monetizing ideas.  That is the challenge for entrepreneurs, including academicians.  It is a big problem for scientists and inventors - how to have these ideas have commercial applications and revenues.  Thus Europe was credited for many inventions, but US profited from commercial applications.  Bell Labs discovered the transistor, but Sony of Japan used it to produce the radios and earn money from them.

I too have problem over this.  This blog is free;  and many businessmen and other entrepreneurs go to me for free, TY advice.  My children have been encouraging me to look up to Bo Sanchez business model.  Before, he gave free advice and inspirational talks.  Now he charges up to high 5 figures on his speaking engagement.  He publishes books for sale and does commercial endorsements. 

When will I catch up and learn?

How to be a first-time CEO



---------- Forwarded message ----------
From: SmartBrief on Leadership <leadership@smartbrief.com>
Date: Mon, Feb 4, 2013 at 11:40 PM
Subject: How to be a first-time CEO

SmartBrief on Leadership
February 4, 2013
http://r.smartbrief.com/resp/ejhvCexkBiCfxthbCidndhBVQLEV


                TODAY'S HEADLINES

LEADING EDGE
* Leadership tips from the Super Bowl coaches
* It's Super Bowl Monday -- are your workers awake?
STRATEGIC MANAGEMENT
* Logistics, not strategy, is the path to victory
* Why Pret A Manger's workers pretend to be happy
INNOVATION AND CREATIVITY
* Coke's OJ team has a quintillion problems to solve
MOST READ BY CEOS
* Ron Johnson, the fallen god of retail
* How leaders can be better sellers
* Surfer sets record by riding 100-foot wave
* Don't run your company like an airport
* How to tap your workers' hidden talents
THE GLOBAL PERSPECTIVE
* How to be a first-time CEO
ENGAGE. INNOVATE. DISCUSS.
* Aim for the stars -- but keep an eye on the road ahead
DAILY DIVERSION
* The Irish argument for farmers' right to drive drunk

Follow the link below to read quick summaries of these stories and others.
http://r.smartbrief.com/resp/ejhvCexkBiCfxthbCidndhBVQLEV

------------------------------------------------


--
Prof Jorge Saguinsin

PROMOTING ENTREPRENUERALISM

+639228730181

Follow profjorge at:


www.profjorgeentrepdev.blogspot.com

www.profjorgenentrep-ateneo.blogspot.com

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Entrepreneurship means achieving objectives with resources that the entrepreneur has no control of?

Entrepreneuralism

Makati City    |  February 2013

I discussed the definition of a Harvard Professor of entrepreneurship "achieving something with resources that the entrepreneurs has no control of" in both the MBAH and Standard Entrep class.

On one hand, this looks very positive.  It speaks of the resourcefulness and the passion of the entrepreneur to have his goal/dream become a reality, even though he does not have the money or other key resources.  This is very unlike a corporate man who has to have budget/lots of cash, and large staff (Corporate men do it with large staff;  entrepreneurs with big interest....!Green eh?)

This reminds us the of the mavericks of Skunkworks of Lockheed who made great planes from parts of other planes not being used (literally from junk of other divisions)

On the other hand we are reminded of the Pirates of the Silicon valley:  having an MS DOS that one does not have, inventing a Windows program from  GUI invented by Apple.  We are reminded of the alpha and beta testing being done at the same time (shortcuts of some entrepreneurs that allow them to speed of product launch) Or the smoke and mirrors strategy of some of the great hardware vendors -  they announce new product that has not been invented or done yet.

Will you do the same given the opportunity?

Is this morally right?  Is it allowed at Ethics subject?