Are you making your employees nervous?

From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Thu, Jun 27, 2013 at 11:27 PM
Subject: Are you making your employees nervous?

Website an early differentiator for small law firm | Poor customer service can ruin your marketing efforts | How to make sure your marketing materials stay relevant Created for profjorge.entrep@gmail.com |  Web Version   June 27, 2013 CONNECT WITH SMARTBRIEF       SIGN UP | FORWARD | ARCHIVE | ADVERTISE Problem. Solved. Sponsored By Website an early differentiator for small law firm Immigration lawyer Sheela Murthy helped her law firm gain visibility and customers by building a website aimed at answering questions about immigration law in the mid-1990s when few firms had websites, she says. Her website and e-mail newsletter, which today has around 43,000 subscribers, helped the business by creating an online community for immigrants, she adds. Today the firm earns more than $10 million in revenue annually and employs 110 people. 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Fox Business Small Business Center (6/26) Share:      How to make sure your marketing materials stay relevant You can make sure your marketing materials stay current by only printing as many as you need for a particular event, writes Susan Payton, president of Egg Marketing & Communications. "Printing fewer now means you can make changes next time, then print a new batch," she writes. In addition, you should ensure you have easy access to essential art files and check over your materials regularly to make certain they're still relevant. Small Business Trends (6/26) Share:      Become a member of OPEN Forum and get connected Join a community of business owners and learn to: • Leverage meaningful advice from other business owners to help you overcome obstacles in your business. • Grow your network by connecting and engaging with experts online. • Pose your business challenge to community members and get input that can inspire your next move. It's free, click here to join. Management Sponsored By Are you making your employees nervous? In some cases, leaders might scare their employees or impair their ability to work independently without even realizing it, according to Christine Comaford, author of "SmartTribes: How Teams Become Brilliant Together." Leaders can make workers uneasy by issuing unclear directives or by having inconsistent standards. To help employees feel comfortable and engaged, it's important to let them know you're part of the team. The Salt Lake Tribune (Utah) (6/26) Share:      An advisory board can be a big help for business owners An advisory board can be a boon for your business provided that you are able to expend the necessary time and effort and provide adequate compensation, Jaimy Ford writes. Board members can provide guidance and expertise on topics such as product development and marketing. However, it's important to establish clear expectations and recruit the right board members, he writes. 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Inc. online (free registration)/BizBuySell.com (6/26) Share:      Other News Ore. weighs tax break for small businesses Fox Business Small Business Center (6/26) Share:      Democracy meets GIS The rise of powerful consumer-focused mapping tools is shifting the centre of gravity in the once-rarefied spatial information market. Government Technology Review Tips & Tools Sponsored By Fans of Google Reader have several options as service nears its end A number of options are available for users of Google Reader, which is scheduled to shut down next week, John Jantsch writes. RSS subscriptions can be transferred to other services such as Feedly or Feedbin, he writes. Alternatively, users might want to use the end of Google Reader as an opportunity to create entirely new feeds or change the way they find blog content. 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Featured Content 5 Ways to Have Drama-Free Confrontations at Work Mike Michalowicz Share:  The Sneakiest Way to Make a Fortune Mike Periu Share:  3 Ways to Think Positively and Deleting "Failure" From Your Vocabulary JJ Ramberg Share:  7 Things You Should Know About Health Care Reform Kelly Spors Share:  Content Marketing: Think Like MacGyver, Not Hemingway Mike Michalowicz Share:  Just for Fun Cap'n Crunch's uniform shows he's faking captain Cap'n Crunch cereal, beloved by children for generations, has been inaccurately depicting its icon as a Navy captain all of these years. A food blogger noticed the captain wears the uniform of a commander, sporting three stripes, instead of four. National Public Radio/The Two-Way blog (6/20) Share:      SmartQuote [K]now that marketing and operations perform like relay race partners -- there's a handoff that happens." -- Walter Dailey, creative director for DSV Media, writing at the Fox Business Small Business Center. Share:      Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. Lead Editor:  Ashley Fletcher Frampton Advertising:  Matt Kavney   P: 202.607.5368 SIGN UP SHARE ADVERTISE SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe | Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2013 SmartBrief, Inc.® Privacy policy |  Legal Information

 

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Prof Jorge Saguinsin

PROMOTING ENTREPRENEURALISM

+639228730181

Follow profjorge at:

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www.nuideashare.blogspot.com

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How do you figure out market potential? from HBR and Linked In

Forwarded articles from Linked In/HBR.  Enjoy the free article

---------- Forwarded message ----------
From: Harvard Business Review Group Members <group-digests@linkedin.com>
Date: Sat, Jun 22, 2013 at 12:10 AM
Subject: How do you figure out market potential?

Harvard Business Review June 21, 2013 Manager's Choice How do you figure out market potential? Started by Tracy Williams 1 comment Like Still Active Discussions (21) Virtual Teams - What are the do's and don'ts of making virtual teams work effectively? Started by Michael Watkins Virtual teams have become a fact of life. But what does it take to really make them work? Is still important that team members meet in... more » 3 new comments Like Can You Overdo People Skills? Started by Erica Truxler 7 new comments Like CULTURE in the workplace Started by Angela Crane, M.D. it is time we talk about culture in the workplace! How we each deal with our most nagging problems of health, stress, education, age,... more » 2 new comments Like The Most Effective Ways to Make It Right When You Screw Up Started by Erica Truxler How have you handled apologies in the past? 46 new comments Like New Discussions (10) My Forbes Blog on How Empathy Moves Business Forward Started by Jayson Boyers, Managing Director, Division of Continuing Professional Studies at Champlain College Like · Flag While a college education generally improves employment prospects, the comforts of modern life are due in no small measure to the ideas and efforts of those who never attend or finish college? Started by Peng Toh, International Business Consultant Like · Flag What motivates best in the workplace? Started by Steven Easley, Breakrock Consultants Like · Flag 12 Counterintuitive Practices For Long-Term Success - Forbes Started by Krishnan V G, Co-Founder at shikshadaan and Certified Executive Coach Like · Flag Work-Life "Balance" Isn't the Point Started by Alexandre Real, Partner SFORI (Strategy For Improvement) Like · Flag Have you ever known a manager who should have turned down the promotion? Started by Miriam Salpeter, Social Media Strategist - New Economy Job Search Coach & Social Media Consultant / Speaker - Author Like · Flag In your company or social group, it is well accepted sustainability theme? Or people think this is subject just for an environmental activist? Please, share to me what sustainability means to you? Started by Christie Bechara, Diretora na Cia. Sustentável Like · Flag Small Business Growth - Please share your advice, ask questions, and participate in helping others to grow their small businesses Started by Madeline Boldyrew, Writer/Editor; and Service Representative at Something Greek Like · Flag What's the best piece of business advice you've ever received? Started by Elaha Abhar, Student aan RSM Erasmus University Rotterdam Like · Flag How many times should a person resend an email if the recipient hasn't responded. Also, what's the timing on resending that email? After two days, after a week...? Started by Gayle Hallgren-Rezac, Speaker on Networking & Team Building, Writer, Executive Consultant, Shepa Learning Company Like · Flag Job Discussions (1) CONSULTANTS/HIGHER EDUCATION PROFESSIONALS - A Curriculum That is RE-Inventing & Transforming Education – Posted by Barry Ruston, -- Like · Flag Jobs (1) Senior Investment Executive Jera Securities - Greater Los Angeles Area Stop inappropriate content the moment it is posted. Send me an email for each new discussion » Do you know anybody that might like this group? Invite others to join » You are receiving Group Digest emails. Unsubscribe. This email was intended for Jorge Saguinsin (Senior Managing Director at Bereavement Providers, Inc.). Learn why we included this. © 2013, LinkedIn Corporation. 2029 Stierlin Ct. Mountain View, CA 94043, USA

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Prof Jorge Saguinsin

PROMOTING ENTREPRENEURALISM

+639228730181

Follow profjorge at:

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The art and science of explanation of our product to the customers

Promoting Entrepreneuralism

Angono, Rizal   PHL   |  June 30, 2013

Effective Explanations by Lee Leefever from HBR | June 18, 2013

The post makes reference to the movie starring Alec Baldwin who utters the famous ABC "Always be Closing (Glengary Glen Ros).  Lee thinks it is not that simple.  It does not happen that way.

ABE would be more appropiate.  "Always be Explaining" Our explanations are often so tribal that we fail to look them and examine how to make them work better.   Lee calls it "Curse of Knowledge" from the book of  Chip and Dan Heath Made to Stick.  Businesses and sales person never explain well enough that prospects are lost/run away.

Some advice:

1.  Let the customer dazzle you not the other way around.  If you must dazzle them, dazzle them with clarity.

2.  Introduce the forest and then the trees;  explain the context/background on why the product is needed.

3.  Add details sparingly, so as not to confuse the prospect.   Agree on some key points and then provide info as their asked for.

4,  Your audience is human;  employ more stories

5.  Use less copy;  use more pictures/photos -  a picture is worth a thousand words.  In powerpoints presentation, use more pictures.

6.  Focus on the why.  For everything, there  is a reason.

7.  Your job is to inform smart people;  make them feel important avod talking down to them. Talk with them