Case Analysis of Victoria Court last November 18, 2013

AGSB, H. de la Costa Campus, November 26, 2013

                                 Marc and Akeel led the class in Victoria Court case analysis

The Victoria court analysis continues to amaze and fascinate me.  The discussion last week November  18, 2013,  was led by Akeel Dalisay and Marc.  I constantly reminded them to ask their classmates for their analyses fo the case.

Victoria court is a case that tests the focus of the students.  Because this is related to some illicit affairs, the discussion is often colored by past and present experiences.  The critical thinking tends to be thrown off track or wayward, or sometimes the discussion veers towards the present and/or personal experience which is not in the case.  Case analyses must focus on the case.

Well, the case delves on brand equity, positioning, repositioning, and strategy.   The Velhagen move was also deceptive.  (Relate to Sun Tzu)

                                       Jaime reserving his comments for the last November 18, 2013

                                     EJ on his BM presentation

Business concept exercise via food trip by Vicky

---------- Forwarded message ----------
From: Yanan Zhao <yananzhao10@yahoo.com>
Date: Sun, Nov 17, 2013 at 11:35 PM
Subject: Food stalls submit by ZHAO YANAN

1.Waffle Time in market market global city

Business concept：Waffle Time was never been wrong with their vision to establish a strong Brand Image. They had been working hard to continuously delight their customers by being innovative to adjust to their customer's changing likes. They had proven that they can "serve the best waffles in the world across all races beyond all boarders" as how they foreseen Waffle Time will be.

Main value proposition: Serving the best waffles in the world across all races beyond all borders

To establish a strong "Waffle Time" brand image.

To develop a creative & assertive human resource.

To continuously re-invent waffle.

To delight customers.

To achieve high level of efficiency.

2.   Potato Corner in greenbelt 1 Makati

Business concept: Potato Corner is able to expand to other countries as its product is   not only targeted for the Filipino market. 

Main value proposition: Potato Corner is one of the first food carts in the Philippines that offered flavored french fries.  It is the brainchild of the Cinco Corporation, which launched its operations in the Philippines in 1992.  Potato corner has been one of the leaders in the food cart, kiosk and counter-type business here in the country.  Now with over 200 outlets nationwide with 70% of which are franchise operated, it's still growing stronger than ever.  It also has expanded outside the Philippines and now has multiple branches abroad.

3.Morelli's Gelato ice cream in Power Plant Rockwell

Business concept: Morelli's Gelato is made fresh every day on site from sourced ingredients and a trademark recipe dating back to 1907, Each location's gelatiere (Italian for ice cream chef) is trained to make the best gelato in the traditional way.  

Main value proposition: "Our continued success can only be attributable to the people we work with: from our partners, clients, co-workers, suppliers, landlords, and the communities who support us. Our shared vision of delivering the best quality product and service fuels our passion for continuous improvement." - Archie Rodriguez, President& CEO

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Prof Jorge Saguinsin

BIDDA:   BELIEVE, INSPIRE, DREAM, DO, ACHIEVE

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PRME principles

PRME is under a UN initiative. PRME stands for Principles for Responsible Management Education. Here are the six PRME six principles

Principle 1 | Purpose: We will develop the capabilities of students to be future generators of sustainable value for business and society at large and to work for an inclusive and sustainable global economy.

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  Principle 2 | Values: We will incorporate into our academic activities and curricula the values of global social responsibility as portrayed in international initiatives such as the United Nations Global Compact.
  

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  Principle 3 | Method: We will create educational frameworks, materials, processes and environments that enable effective learning experiences for responsible leadership.
  

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  Principle 4 | Research: We will engage in conceptual and empirical research that advances our understanding about the role, dynamics, and impact of corporations in the creation of sustainable social, environmental and economic value.
  

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  Principle 5 | Partnership: We will interact with managers of business corporations to extend our knowledge of their challenges in meeting social and environmental responsibilities and to explore jointly effective approaches to meeting these challenges.
  

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  Principle 6 | Dialogue: We will facilitate and support dialog and debate among educators, students, business, government, consumers, media, civil society organisations and other interested groups and stakeholders on critical issues related to global social responsibility and sustainability.
  

We understand that our own organisational practices should serve as example of the values and attitudes we convey to our students.

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