What must the business concept do for your customer, your stakeholders, and investors?

Rizal, Philippines  December 8, 2013

Today is the feast of Immaculate Concepcion.  Rejoice

 

As we prepare our business plans, it is important that at the start,  the business concept must be (as I have repeated several times in class)

1.  Compelling

2.  Unique

3.  Differentiated.

A former student uses the word "mesmerize"

In the words of Seith Godin:   A purple cow.   Or if you want to be complicated, a business in a "blue ocean"

Guy Kawasaki  calls it "Enchantment"

Then you must have a 3 word tag/title for the business concept as you pre accelerate your business concept.  Getting into an accelerator program

Are you following/benchmarking these, as you do your draft of the business plan?

You must enchant if your start up must come alive!

Ateneo, Philippines   December 7, 2013

From First Round


 


Is Enchanted Kingdom enchanting?  Is it having near death experiences too.  Guy Kawasaki writes that Apple, early on had near death experience.  But escaped death because it had enchanting product - the Aldus Pagemaker.  The Aldus Pagemaker had the ability to enchant customers that it brought back a company life.  JB Borromeo often uses the word "mesmerize"  I like the idea of being "compelling or irrestible"

Can being enchanting learned.  Kawasaki likes to think so. 

Some ideas:

1.  Make them like you.  Dress well, learn the proper handshake, open yourself to the possibility of yes Yes you will help them.

2.  Default with great product -  with support, manuals, tutorials.  Others:  completeness, intelligence, empowerment.  Explain your product in three words.

3.  Do a pre mortem not a post mortem  -  Anticipate what you must do in order not die.  You cant do much when your product has died.

How to be enchanting with your boss:

1.  When he asks you do something, drop everything and do it (not your underwear though)

2.  Prototype early;

3.  Give bad news early

Reports:

1.  MAP  - Mastery, Autonomy Purpose

2.  Dont ask your people to do anything you would not do.

Getting into a start up accelerator (or test your business idea in a tiangge)

From the next web/entrepreneur

From Smartbrief
 


December 7, 2013

These are tips for start ups wanting to join the accelerator program.  These are new terms for me and I am playing catch up.

Start ups are collaborative incubators that help you develop your product, sell it, and find investors.  There are hundreds in USA, but getting into these is challenging.  So it is good to have pre accelerators

The post here are advice coming from Seedcamp and Oxygen Accelerators.

Some tips (taking part in pre accelerator)

1.  Explain your idea in simple terms

2.  KISS (keep it short and sweet)

3.  Be original

4.  Show that your business has traction Read the other tips.

For me the accelerators in the Philippines would be the tiangge/viajeros.  I have talked to one of their leaders and really they have great ideas, and had mentored many entrepreneurs.  I am taking great interest in handling tiangges, tiangge malls because it helps a great deal of entrepreneurs, and you develop a lot of networks, and money too.

It is a brutal test.  And a rewarding place to be if you can sell and have a lot of followers/customers