Strategizing on Kotler's 4ps of marketing

Every generation needs a revolution - an entrepreneurial revolution

No its not the Phil govt program vs poverty  -  Pantawid sa poverty program.  

Philip Kotler popularized the 4ps of marketing:

     Product

     Price

     Promotion

     Placement

Of course, marketing must remember that you sell in order to have margins for future costs.  It is no brainer if you give away your products

A good marketing program is an interplay of these elements, not equal but one or two greater emphasized than others

They used to say that build a better mousetrap, and the buyers will come to your door.  Product strategy rarely works by itself alone  It is true that when you have a quality and durable product people will buy your product.  

But you need this to be affordable also (price)  You cant price yourself out of the market.  

You need to promote -  advertise, give discount, conduct events to make your product to be known to many.

And lastly you have to have a channel:

      .1.  Brick and mortar store

       2  DM

       3.  Facebook

       4.  Affiliate marketing

       5.   Sales force

Again you cant be all to every buyer at the same time.  You cant make a nice product, sell this cheap, advertise this heavily, pay tops in commission to agens Just choose one or two and pour your resources into this.   

Strategy is a choice of resources to employ to achieve your objectives.  

Heightening customer experience

Every generation needs a revolution - an entrepreneurial revolution

This used to be customer service.  Then evolved into customer delight.  A step towards this was popularized by Sofitel with Plaisir  -  doing things that please the five senses -  smell, taste, hearing, touch, sight.  Total experience

Now this has evolved into upping customer experience.   All phases of customer experience with the company must be upped:    phone call, messenger, Gmail  (are they  being answered promptly and courteously)   at the bricks and mortar office.   

In a supermarket or cafe:  you are surrounded by music, well dressed employee, well arranged merchandised goods,  and an assault to your senses by newly baked bread and roasted coffee.  Who can resist that   

Malls have:   gorgeous landscaping, nice architecture,  air conditioned rooms and offices.   Art work and decor.  

Truly this must be given attention because Peter Drucker has defined business as an entity " that creates customer"   Customer care is paramount.  If you neglect customers, then very soon you can be a history.   

Mastery of opportunity

Every generation needs a revolution - an entrepreneurial revolution

An entrepreneur must master opportunity.  What is an opportunity?   It is time space where you can make:

     

      CASH

      ANDA

      PERA

      PHP

      AREP

This is now what they call as monetizing your hobbies, interest, your parssion

An entrepreneur must not be shy to make money, to desire money, to make lots of it.  If you listen to 

the saying that money is the root of evil, what does it profit a man.... Then you cant make it.

We need money to survive, to pay for our food shelter and clothing.  That is why we look for a job.  That is the ultimate goal of our studies.

While in high school, I had a hobby, and it was a losing hobby.  I took pictures of school events of weddings Of course I spent on film and developing.  I gave away most of the pictures.   My class mate urged me to collect and ask for payment and do not be shy.   When you are a mature entrepreneur, you must not be shy to raise your prices, or ask for more in a negotiation.   The one who survives on this earth is someone who can tell others what he wants.

To address OPPORTUNITY  you must:

    

      1.  Seek  -  doing a serendipity walk, look at franchies -  ie business that is dissimilar to others

      2.  Scan/screen  -  evaluating what fits your skills and interest

      3.  Seize  - writing your business plan and starting it.  Seizing the day

Its like writing:

      1.  You scan what is trending

      2.  You select articles that interest you or are related to your themes

      3.  Then you write about it.

I all ready lost my power point presentation on this topic.  I shared this with Slideshare/Linked it.  But they monetized this.