How to save a failing business

Every generation needs a revolution - an entrepreneurial revolution

Its a  must knowledge for somebody who want to save a failing business.  Find the signs and how to turn around.

The Malolos Diocese takes over pastoral duties at Guanzon owned Grotto

Every generation needs a revolution - an entrepreneurial revolution

There was the recent news that the heirs of late Anita Guanzon who was cured on her trip to Lourdes Grotto in France, recently signed an agreement to take over pastoral  duties at the said church.

I remember that I pledged that if we would get a certain high visibility project, we will help build/finish the church of the grotto.  - the upper Basilica.  For us at the time our donation was huge compared to our revenues.  But help we did.

Lately though as we tried to contact the recipients of our donation, they never answered our calls/emails.

Malolos takes over pastoral care of Lourdes Grotto in San Jose 

Be unique, be you, be a franchise - in choosing a product. Do not be a copy cat - a product, a business like any other

Every generation needs a revolution - an entrepreneurial revolution

It is a common complaint in the Philippines that other businessmen are gaya gaya.   Poor imitators, copy cats.  It is the easiest way to enter into business:   to observe and mangopya -  to copy.  But this is the best way to court failure.  As a commodity, your margins are low because of stiff competition.

Thus we see trending or uso:   dozen copy cats:   pandesalan, kapehan, pares, ramen car wash, grab that blossom overnight and in a couple of months disappear.  

If you must choose a business it must be:

    1.  Unique  - a business like no other walang kaparis

    2.  A franchise -  they will go to you only because you are the only one offering this

    3.  A  physical  feature that is not available to every one  - like a distant location, sea of clouds, waterfall, hot spring, sea, lake view

It could be a unique decor:   lights, fountains, plants.  

Thus in Makati Avenue, they change menu and themes, set up bands every ninety days.  Otherwise, only flies will crowd your establishment

Seith Godin calls this the "Purple Cow"  This is unique marketing and product development. Os there such a purple cow.   

Rather than rely on military strategy for plans, or Michael Porter, or other gurus, just concentrate on being a better product, unique to others.   Like a taxi driver who knows your first name, and who invests in radio, in fragrance, and seat covers to make your riding experience enjoyable.  Or a hotel in a cave, or ice castles or restaurant under an ocean park. 

Sometimes the best businesses are made by nuts/By crazy guys