Business Plan writing results; guidelines for the curren class

---------- Forwarded message ----------
From: Michael Ligayo <michael_ligayo@yahoo.com>

Michael Ligayo

From: Jorge Saguinsin <profjorge.entrep@gmail.com>
To: Michael Ligayo <michael_ligayo@yahoo.com>
Sent: Friday, September 14, 2012 12:49 PM
Subject: Business Plan writing results

Hi Mike:

I would like to update you on the results of business plan writing final requirements of the subject:

I should be able to submit grades tomorrow.  Those who got INC have one month to submit;  otherwise, the INC becomes F.

l.  Stats:

     Of the __ or so who enrolled;  __ did not continue, 19 submitted business plan;  __ did not meet deadlines for the business plan submission.

2.  There were only 4 who got respectable grades:   Trisha, you, John Ng and Ed Duenas.  For those who submitted drafts before the deadlines, they were awarded 5 points or 0.20 for the total grades0

3.  Comments:  I am writing this so that the class will be properly guided in writing their next major paper:   the strama.

 l.  Completeness:   Many suffered from completeness difficulties.  The requirement was that if you must submit a decent and complete business plan, it should be at least 40 pages.

2.  Minimum contents:

       l.  Business concept:  one to 60 words description of the business (N.B. not the product although in some cases the business = product) 5 pts.  The id exercise and menus should have thoroughly trained us on this and NU 12 too.

       2.  Business model canvass:  10 pts  Most lacked the financial:   revenue vs cost;  unit selling price vs cost

            MVP   -  must be compelling and differentiating;   only the main value proposition must be highlighted.  There are other value propositions;  but mention the main.

            The id exercise and the iron chef menu should have prepared well us for this;  and also Pranav and Jose Lontoc

     3.  Business objectives:  I gave  hand out and there is in the pages:   Teaching resources a long article on business objectives:  VMOKRAPI.  The other objectives were dismissed and lack figures for  the KRAPI

     4.  Sales projections:20 pts  should include MACRO:   PESTEL etc and the MICRO.  The very important things I am looking for in this chapters are:    Size of the market, your market share.  The observation, foot traffic (see {Pranav case again) should be a guide on how markets can deduced from observation   Our micromarket observations likewise should enable us to guessestimate how the sales should like in the next 3 years or so.

The sales projection should be the basis of the FS projections.

Many lacked the numbers for sales projection and fs was divorced from this chapter, and the proving of the sales projection is thus week and disconnected.

     5.  Product:   some papers do no have product chapter:   Minimum content: (10 pts)

        l.  Product description/concept/logic, what problems does the product serve?  Is in an answer to what pissed off people?

       2. PTM (demographics/psychographics)

        3.  COGS/BOM

        4.  How it is made;

       5.  Competitive analysis on 4Ps or other criteria

       6.  Alpha and beta testing.

5,  Enterprise delivery system:     SPATRES  20 pts

A very detailed strategy on how the the objectives (stipulated at number 3,3 ) are to be met:   Sales objectives, financials, customer impact, job generation are to be met.

TO BE DISCUSSED IN GREAT DETAILS ARE:

       1.  INPUTS (the 4ms)

       2.  THROUGHPUTS (PROCESSES, CONTROLS, JOB DESCRIPTIONS, QUALITY INITIATIVES, COUNTERMEASURES) . tHEY SHOULD COVER THE  FUNCTIONAL AREAS:    FINANCE, HR, OPERATIONS,

      3.  OUTPUTS:  PRODUCT  (PRICE, DELIVERY QUALITY)

     4.   MATCHING (MARKETING)

     5.  OUTCOMES (the business objectives)  

The case for this is MICO.  The creative activity for this is PDQ.

6.  FS there must be 3 FS:

     l.  Balance sheet

     2.  PNL

     3.  Cash flow

In previous classes, I  gave f to papers without FS.  I gave consideration today not to fail students without FS.  I gave a spreadsheet for FS and should have been studied by groups.

7. Exit:   how do you exit:  sell, go on IPO, or close the business.  Some did not discuss this at depth.) succession

8.  Compliance with regulations:    local, national international  rules:  waste disposal, health and environmental issues.

       7 and 8 are worth 5 pts.

This is a lowdown on my teaching career. It meant that the students did not understand the lessons/course or that the ampitheater was not conducive to learning.  We had groups so that they could help one another create the business plan.

Is it possible too that they did not read or were no very much engaged?

Sincerely