Creativity helps capture and hold customers' attention

---------- Forwarded message ----------
From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Fri, Dec 14, 2012 at 12:46 AM
Subject: Creativity helps capture and hold customers' attention



SmartBrief on Small Business
December 13, 2012
http://r.smartbrief.com/resp/ecmNCexkBiCfkpynCidndhCicNKpPp


                TODAY'S HEADLINES

PROBLEM. SOLVED.
* How a new communications system could help you deal with the next disaster
MARKETING
* Creativity helps capture and hold customers' attention
* How to improve a video's ranking on YouTube
MANAGEMENT
* The problem with presenteeism
* Don't break the law when you do a pre-hire reference check
* Infographic: How to show your employees you care this holiday season
MONEY
* How to prepare your business to sell
TIPS & TOOLS
* Appeals court rules for construction company in bank-fraud case
* Etiquette to keep in mind if you're sending e-cards this year
* Facebook's new privacy features give users more control
FEATURED CONTENT
* The Secret to 2013 Sales Success? Customer Expertise
* Demographic Segmentation Tops 2012 E-mail Marketing Tactics
* When to Go Social: Pre-Sales Outreach
* Smart Training Systems Focus on the Buyer
* Barely Lift a Finger: The Lazy SMB Owner's Guide to Online Marketing
JUST FOR FUN
* "Seinfeld" lives on, 140 characters at a time

Follow the link below to read quick summaries of these stories and others.
http://r.smartbrief.com/resp/ecmNCexkBiCfkpynCidndhCicNKpPp

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