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Wednesday, January 16, 2013

[Duct Tape] 7 Marketing Metrics Worth Obsessing Over



---------- Forwarded message ----------
From: John Jantsch <newsletter@ducttapemarketing.com>
Date: Wed, Jan 9, 2013 at 9:11 PM
Subject: [Duct Tape] 7 Marketing Metrics Worth Obsessing Over



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- Jan 9, 2012 - Duct Tape Marketing News

Guide
Free Guide: Website Redesign Planning & Progress Kit
Want to redesign your website? A redesign can be a huge success - or it could fail miserably.
The best way to ensure success is to plan your exact route of attack. If you haven't thought about your goals, strategized the desired success, or even considered why you're doing a redesign, you could find yourself in a tussle.
Get Your Free Guide Here
Cool Tools
Tools, links and services we found this week

Exobrain - Very simple, but in a good way, mindmapping and brainstorming tool.
SocialPointer - Real-time social media monitoring tool that does a nice job finding things that others don't.
Job Change Alerts - Nifty little alert service that tracks your LinkedIn connections and updates you when job changes occur. Nice addition to the sales prospecting toolkit.

PodcastThis week's Duct Tape Marketing Podcast is with John Jantsch himself on the topic of How to Create a Total Content System. Listen now

Featured Story


7 Marketing Metrics Worth Obsessing Over
By John Jantsch
Build A Small Business Plan
Marketers need to measure a lot of things in order to get better. Not everyone does and those that do sometimes measure the wrong things. The obvious things like leads and sales revenue are important, but they're quite often just a measure of what is and not an accurate measure of what could be or, perhaps more importantly, what's causing what is.
Read the Rest at Duct Tape Marketing


Marketing Links
Posts from my personal blog reader


Resonance Is the Ultimate Objective of Strategy
A vibrating object will pick out its resonant frequencies and vibrate at those frequencies, essentially "filtering out" other frequencies present.: from Duct Tape Marketing
23 Top Tips to Make Your Blog Posts More Conversational
Let's face it; most blog posts that are currently being put out are simply b-o-r-i-n-g.: from ProBlogger
duct tape marketing coachThis issue of the Duct Tape Newsletter is sponsored by the Ultimate Marketing System. Does your business need more leads, sales, and control of your marketing? More info here
Total Online Presence
Listening to the conversation online


Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!
In the coming year, based on current announcements, Google Analytics is set to go through an almost unprecedented amount of evolution.: from Occam's Razor

Small Business
Trends in Small Business

How to Manage Energy and Why You Must
A few weeks ago I started a series of posts I'm calling Recover You. The series is focused on practices and habits that I believe lead to a healthier mind, body and spirit, a healthier business and ultimately a healthier economy.: from Duct Tape Marketing

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