I came across a brochure inserted at the mailbox today and I was pretty much amazed at the desktop publishing quality of the brochure. It was back to back.
The innovation in the business/offering were the following:
1. various offering for various needs; and some were quite new like the chocolate fountain (you normally just find this in a 5 star hotel buffett). The various packages like Party Package 1 to 4, baptismal package, balloon decor package, chocolate fountain. The various packages fit various packages and are affordable
(No I am not advertising in the usual blogger mode, their products/services)
2. change of PTM - they also supply in bulk party needs as balloons, tarpaulin, souvenirs, flower arrangement, loot bags, name tags, poppers, bubble machine etc.
I would like to think that this business generates a lot of revenues because the owner is ingenious. New ideas create value. New value means more wealth.
These innovative individuals drive the economic engine which has made our country very progressive lately
What does this indicate:
1. The wants in the party market have expanded.
2. Filipinos value occasions/events in the lives of loved ones and they spend (this is an important psychographic market research data - not SEC)
3. You really have to constantly innovative to be noticed like this brochure which I ventured to analyze
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