Business Concept and Food Trip Exercise by Rachelle Roque

Hi Sir,

Food Kiosk in Mercato Centrale, The Fort

1.      Isaw, Tenga atbp

Ø  One of the famous street foods in the Philippines, grilled/barbecued isaw, tenga etc.  

Ø  Main Value Proposition:

§  Price – relative to other food items in Mercato, it is the cheapest at P30 per stick that makes it one of the best-selling food there

§  Size – Mercato's version of isaw has a twist in terms of size, serving is 3x the size of isaw sold in streets. Customers are easily encouraged to try it one they see it.

§  Taste – The taste of Isaw & the vinegar sauce is good; better presentation compared to street foods make it also looks clean.

2.      Carlo's Kitchen Crunchy Belly

Ø  It's a deep fried thin slice of liempo

Ø  Main Value Proposition:

§  Uniqueness – a good alternative to chicharon. Given that Filipinos like crunchy food, it's a sure hit.

§  Serving – super crispy, served in small size that makes it addicting. Customers like it as pica-pica, while other also like it to pair with rice.

3.      Shabu-Shabu

Ø  Hotpot with noodles & meat

Ø  Main Value Proposition:

§  Presentation – hot pot items like lobster balls looks cute that encourage customers, especially the young ones

§  Hot Serving – it's served hot that is good for customers after drinking w/ friends. Since it also served with noodles, it's a good alternative for those who doesn't want to eat rice nor sandwiches. 

<It is really tough doing this because the concepts are so similar and close>

Regards,

Rachelle