Every business must have one: how you do business now (mission) and how your business will be several years hence (vision) The difference between vision and mission is the timeline. Vision is futuristic, mission for here and now. They are the beacon/lighthouse for the business owners and its employees and stakeholders. They keep the business and its owners motivated and going.
Need complicated and long winded mission vision statements? Naw you need to keep them short and sweet. And direct to the point you need to communicate this pound this every day in your organization and make your organization have a shared vision (Your high school graduate staff could not memorize a 2 page 1000 word mission statement
Thus computer company - To have computer in every home
Software company: Making your computer work faster and harder for your business
No frill airline: Getting you to your homes and place of work for price of commuting
Hospital: Affordable and quality care for every one
In the VMO conference we had, the MDs came out with a 15 word mission statement that they can truly call their own.
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