ATENEO DE MANILA UNIVERSITY
GRADUATE SCHOOL OF BUSINESS
COURSE SYLLABUS
ENTREPRENEURSHIP
(Entrepreneurship
Course at Clark AGSB)
2014
Clark Campus
ATENEO GRADUATE SCHOOL OF BUSINESS
MASTER
IN BUSINESS ADMINISTRATION
ENTREPRENEURSHIP
(Innovating
and Competing in the 21st Century)
COURSE
TITLE: ENTREPRENEURSHIP COURSE AT CLARK
AGSB
COURSE DESCRIPTION:
Traditionally, entrepreneurship is
understood to be just putting up new business and that the term does not apply
to corporate setting. The course addresses the problem that a start up
entrepreneur faces – to have a me-too, just like the other hundred businesses
in the same market, competing for a shrinking market. At the same time, the
bosses of big business, awash with cash and basking in their past success and
glory think nothing could go wrong, become lax and suddenly find their sales
and cash flow shrinking.
The course emphasizes that a
business must be new, and if it is old, it must rejuvenate its products, process,
markets and the way it does its business. Customer demands, needs change,
industries change and businesses and its leaders must rapidly adapt to this
rapidly changing business landscape. To stand still is to invite death of the
business.
Some of the areas that the course
addresses:
- The business concept of the must be compelling enchanting, magical, mesmerizing, seductive . It must be owned passionately
by the owner. It must be forceful enough to marshal the organization,
stockholders and the market to believe in the business.
- The
business model must be carefully and thoroughly scrutinized and analyzed.
Most companies (now seven out of ten) innovate their business models to
tap the bottom of the pyramid and middle market especially in the emerging
market. The business models need to be changed. You cannot run 200 kmh on
a business model designed for 80 kmh. Yet, some companies insist on
competing in new markets with aged and tired business models.
- Innovation, creativity, invention play
important role in entrepreneurship. “Ideas are fine but execution is a
bitch.” It is also true that old businesses and its leaders run out of
fresh and original ideas. Idea fruition is not taught elsewhere.
- The
product must have main value proposition that must likewise be compelling
(like the vision) to its captive market, providing real value to
customers; and is either affordable or unique or both. You cannot come out
with a tired and expensive product. It must be within the reach of its primary
target market and must be unique.
- The
purpose of strategy, (choice of means to achieve objectives) is to please
the customers / (PTM) and defeat competitors.
- To
be differentiated and for a business to succeed, objectives must be
starting point of all planning. “Begin with end in mind”. This is a weak
point for many businessmen who think that putting up a plant and/or other
inputs are objective. Sales results, financial results are.
- Personal
mastery / HR is an important aspect of many businesses differentiation.
Many businesses now did not exist 5 years ago. The new entrepreneurs of 21st
century created them.
- Now is the age of Lean Start ups. You do not have to make a full blown BP for lean start up. What you need is MVP (minimum viable product) and rapid prototyping)
Business
must look not only change its products for differentiation but on new
satisfactions of customers and new business models: key resources, key process;
and its leadership. The course will touch these new subjects.
COURSE
OBJECTIVES:
1. To
give students a new understanding of entrepreneurship.
2. To
outlast crisis in business world via entrepreneurship.
3. To
change mindset / paradigm / practices / professionalism of student even in
medical world – to be “entrepreneurial”.
4. To
encourage MBA students to consider being a boss – business owner.
5. To
prepare students to do an extensive interactive paper research and analysis /
synthesis, in anticipation of Strama.
COURSE
OUTLINE:
I. Three Masteries:
1. Self
2. Enterprise
3. Opportunity
1. Learning to think
2. Learning to do
3. Learning to feel
4. Learning to intuit
5. Learning to lead
6. Learning to communicate
7. Learning to be
6. Right attitudes
7. Spiritual:
1. Business and the Bible
2. Confucianism
8. Strategy:
1. Lidell Hart and indirect approach
2. Sun Tzu
9. Entrepreneurs to emulate:
1. Foreign
·
Bill Gates
·
Steve Jobs
·
Matshusita
·
Tomas Edison
·
Andrew Carnegie
·
Rockefeller
·
Morgan, etc.
·
Young billionares: Mark
Zuckerberg, founder of twitter,
2. Local: old
tycoons, new tycoons
II. Mastery of the enterprise
1. Basic
definition: Timmons, Disney, Schumpeter, Gilder
2. Types:
1. Business
2. Social
3. Techno
4. Government
3.
Lean start-ups by Eric Reis
1. Rapid prototyping
2. MVP
3. 3D printer
4. Fab Labs
5. Stanford
D school
4.
Entrepreneuralism
5. Why
are entrepreneurs important to society and Economy
III. Mastery
of the opportunity
1. Opportunity
scanning, screening and seizing,
2. Serendipity
- Princess of Serendip
3. External:
1.
Macro Analysis, PESTEL, PESTE, EPISTE
2. Micro Market analysis:
·
Customer
·
Competition
·
Location
3. Making the sales estimate
4. Value:
1. Creation - Product Design and
Concept
1. Innovation
2. Product design
2. Delivery – manufacturing, logistics,
delivery, selling
3.
Capture – collection, financial management of the sales proceed
5. Creativity, imitation, innovation,
invention, entrepreneurship; What is the difference?
6. Brainstorming, lateral thinking, mind
mapping
7. Seizing: writing the feasibility study,
business plan
Parts of the business plan: (25 pts of the
total grade)
1.
Business Concept and Business Model (10 pts)
N.B. Business Concept
must be unique, differentiated, mesmerizing, enchanting, magical.
Include a 3 word tag to describe your business
Use the Alex
Osterwalder BM canvass (See Prof Jorge Slideshare on Business Model
Innovation)
2. Business
Objectives (10 pts)
VMOKRAPI
Vision – A picture
of what the business will be within a timeline in a geographical location
Mission – How
the business conducts its transactions, how it deals with the customers an
other stakeholders. Its values and cultures.
Objectives:
1. Sales targets
2. Financial:
·
Net Income
·
Cash Flow
·
Balance sheet
·
Ratios
3. Customer impact
4. Job generation
3. Summary of offerings (depending on
whom you offer the BP to)
1. If I borrow x, the
results will be y, you will get z, and the loan can be paid in 18
months.
2.
If you invest, you get: x and y employment (benefits) and ROI of
____
(answer what is it for the listener/recipient
of the BP)
3. For VC, if
you invest now, this concept will be a 7 bagger (meaning 700%
ROI, of course you have to prove this in
the BP)
4. Executive Summary:
Summary of the entire BP in 2 pages or
less. Could be the elevator pitch.
5. Organization:
1. Equity and
financial stakeholderrs
2. Technology partners/ providers
3. Senior Officers./Directors. This is important because
a good line up creates
credibility and strength to the new
business
6. Product
and customers: (this is the start of the proving the offering)
10 pts (Some students fail to make detailed presentation of the
product. You should even mention COGS and BOM, and how the product is
produced albeit in a disguised way/
1. Psychographics and demographics (taken up at
micromarket analysis)
1. Wants
2. Needs
3.
Current offerings and how they piss off the customers; What can be
improved?
Why is your product going to be a winner in
this situation
2. Your product:
1. What makes
it so unqiue vis a vis:
1. customer wants and needs
2. vs competitors
(Compare on various items: price, features, benefits, performance)
What is going
to be your positioning in the market place.
3. Market testing/pilots:
1. Alpha testing (in your lab, test market)
2. Beta testing (with the current customers)
Are you doing well on quality, durability, maintenance, trouble free operations
7. Market estimate: estimate your
future sales based on the projected /potential
demand coming
from (20 pts)
1.
Macro Market - PESTEL -
huge forces in the economy, society, culture that will
favor the sale of
your product. Mention only the relevant ones, and be sure you are very
specific on the opportunity ie, how the company can make money out of that
factor.
2.
Micromarket: location, customer, and competition.
Do traffic count,
estimate the average purchase study the competion for a week, and do an
intelligent guess. This will be the basis of your financial
(Remember group
creative activity on micromarket analysis)
What makes your think
that your assumptions/estimates are valid/correct?
8. Enterprise Delivery System (from
Mico case)/ Strategy 20 pts and the PDQ
exercise
SPATRES:
1.
Strategy
2. Projects and Programs
3.
Activities
4. Tasks
5.
Resources
What are the Key Resources and Key Activities that you
will employ to attain your Business Objectives as enumerated in # 2 of
this outline?
Inputs: (Key Resources)
4 Ms: money,
materials, machiinery, manpower
Through puts (Key Activities)
1. Projects and
programs
2. Job descriptions
3. Command and control
4. Reports and monitoring
5. Salary scale benefits and incentives (catalysts)
6. Punishments (Code of Conduct and discipline)
Outputs: Products or Services
Matching: Ps of marketing
·
Price
·
Promotion
·
Placement
·
Product
to match customer
wants and needs.
Explain how the above meets the desired objectives
mentioned in number 2
9. Financials: (20
pts.)
Based on your Market
Estimate and your projected start-up cost or projected cap ex/projects:
1. Income statement
2. Cash flow
statement
3.
Balance sheet for the next 3 years.
The
professor will send you an excel file on how to do this
10. Compliance
with regulations
Please be detailed
about this.
11. Exit strategy.
GRADING
COMPONENTS:
WHO
|
COMPONENT
|
WEIGHT
|
|
Individual
|
Attendance & Recitation
|
2.5%
|
1 hour late = 1 absence
1 absence = 0.75%
|
Individual
|
Factors Paper
|
2.5%
|
What factors I do / don’t posses that make / do
not make me a Business Entrep (not more than 3 pages). You can do a self
assessment available from the internet. Do a thorough self analysis.
|
Individual
|
Business Plan
|
25%
|
Paper on planned enterprise, complete with
opportunity screening, seizing, marketing plan, operational plan, financials,
timelines, exit plan.
(not less than 40 pages, due on the 4th week after the semester ends)
|
Individual
|
Special Report
|
5%
|
10 minutes power point on assigned topic
|
Individual
|
NU 6
|
10%
|
Journal of what new opportunities the student saw
at work or personal life, cases or readings. The focus is opportunities and
innovation.
|
Individual
|
Case Analysis
|
10%
|
Assigned Cases. Use the SPADA outline (Situation,
Problem, Alternatives, Decision, Action).
This is mostly orals. See notes on Case Analysis.
|
SUBTOTAL (Individual)
|
|
55%
|
|
Group
|
Entrep / Designer / Artist /Visit / Talk
|
10%
|
Entrepreneur Talk in the classroom on his/her
life’s up and downs, and advice to the class. (not more than 30 mins, and 30
mins. For Q & A).
Decribe how he started the business. This may
also be a plant visit. Did he undergo the three masteries? Did they do the opportunity seeking,
screening and seizing?
Automatic grade of 4.0 for the group for this component.
|
Group
|
Micromarket Analysis
|
5%
|
Please See notes on Assignments.
|
Group
|
PDQ of microenterprise
|
5%
|
Please See notes on Assignments.
|
Group
|
New Illegal Activity
|
5%
|
Plan how to execute a new crime. It must not have
been done before. Act it out if you must.
|
Group
|
Creative Activity I
New Product Design
|
5%
|
|
Group
|
Innovation 2
Product Prototyping
|
5%
|
|
Group
|
Innovation on Business Process
|
5%
|
|
Group
|
Analysis of business concept models
Positioning of existing business
|
5%
|
|
SUBTOTAL (Group)
|
|
45%
|
|
TOTAL : 100%
Nota
Bene: It
is the responsibility of the student to read and understand the assignments,
the weights and the criteria of the grade.
The professor will not entertain queries on text and e-mail regarding
the assignments, nor shall the alibi that the class coordinator did not inform
them of the assignment.
SUGGESTED
REFERENCES:
1. 13
Steps to Personal Power by Cerney
2. 17
indisputable Laws of Teamwork by John Maxwell
3. Any
book about negotiation
4. Attitude
is Everything by Jeff Keller
5. Breakthrough
Thinking by
Hibino
6. Control
Your Destiny Or Someone Else Will by Tichy (re: Jack Welch)
7. Direct
From Dell by
Michael Dell
8. Effective
Small Business Management – an Entrepreneurial Approach. Norman
M.Scarborough/Thomas Zimmerman. 6th ed. 1996 Prentice Hall.
9. Execution
by
Larry Bossidy
10. Failing
Forward by
John Maxwell
11. Go
Negosyo by
Jose Conception III
12. Good
to Great by
Jim Collins
13. Heroic
Leadership Chris Lowney
14. High
Output Management by Andrew Grove
15. How
to Wins Friends And Influence People By
Dale Carnegie
16. Intellectual
Capital by
Anne Brooking
17. Lateral
thinking by
Edward de Bono
18. Mind
Mapping by
Tony Buzan
19. Pirate
of the Silicon Valley Or
Any book on Bill Gates
20. Power
and Influence – the Rules Have Changed by
Robert Dilanschrieder
21. Profit
with Honor by Daniel Yankelovich
22. Psycho
– Cybernetics by Maxwell Maltz
23. Say
Yes to your Potential by Skip Ross
24. Secrets
of Entrepreneurial Success by John Gokongwei
25. Seize
the day by
Danny Cox and John Coover
26. Super
Power Memory by Harry Lorrayne/ Tony Buzan
27. Techniques
for Innovation by Anthony Gordy
28. The
Millionaire Next Door
29. The
Mind of The Strategist – by Kenichi Ohmae
30. The
Portable MBA in Entrepreneurship by William Bygrave,
latest edition. New York: John Wiley and Sons.
31. The
Road Less Traveled by Scott Peck
32. The
World is Flat
33. Think
and Grow Rich by Napoleon Hill
34. Tough
Times never Last Only Tough People Do by
Robert Schuller
35. War
– 33 Strategies
36. What
They Don’t Teach at HBS
37. Who
Moved My Cheese
38. Why
Do Buyers Buy? by Paco Underhill
39. Winner’s
Edger by
Dennis Waitley
40. Business
Model Innovation by Alex Osterwalker
41. Blue
Ocean by
Kim
42. Purple
Cow
by Seith Godin
43. Free
by
Chris Anderson
44. Innovators
Dilemna by
Clayton Christiansen
45. Slide
share@web
TEXT
BOOK :
TRILOGY
ON ENTREPRENEURSHIP
by Dr. Ed Morato
INNOVATION
AND ENTREPRENEURSHIP
by Peter Drucker
CASES
AND OTHER READING MATERIALS ARE AVAILABLE AT IMS.
Nota
Bene: Please
acquire the textbook by Dr. Morato, the Case Book and the Syllabus.
Latest
syllabus is also posted at blogs under page: syllabus
ASSIGNMENT
NOTES
GROUP:
1.
PDQ OBSERVATION (Group)
Even a mundane business like
“Taho”/BBQ conformes to matching of product (output) to customer wants and
needs. Otherwise you can’t have a saleable product, an enterprise observes
certain measures / procedures to ensure that product satisfies customer. “Taho”
must be pure otherwise it will not congeal. After a certain time, it is no
longer “Taho”.
DETERMINE the input / throughput
(process) so that a product satisfies customer.
SUGGESTED
MICRO ENTERPRISE
- Turo-turo
- Banana
Q
- Fish
Ball
- Hot
Pandesal
- Lugawan
- Barbeque
- Adidas
- Jollijeep
- BarbeQ
- Others
– Sago / Gulaman / Hotdog
2.
GROUP CREATIVE ACTIVITY 1 – New Product Design / Concept (5%)
Using word algorithm, lateral
thinking, or other Right Brain Thinking method, the group will look at their
own/third party product and design on improvement. The new design must be
compelling to the PTM, have solid benefits and affordable. The design / report
must contain:
- Drawing,
concept
- Bill
of materials / CGS (affordability)
- How
to produce the product
- Product
objective:
1. How
does product meet customer wants and needs?
2. How
does it defeat competition?
3. How
it is unique?
Analysis
of product versus competition (2 or 3) on certain key attributes. What will be
the new positioning?
3. GROUP
INNOVATIVE ACTIVITY 2 (5%)
From Group Creative Activity 1, the
group goes to test of doable execution. The group must be able to come up a
working model of new product that met PTMs need and wants; that resulted from
Creative Activity.
4. GROUP
CREATIVE ACTIVITY 3
Look at the current business concept
/ model of a target enterprise. Examine how you can innovate on any or all of
components of business model, so that the enterprise can be competitive:
The CVP (Customer Value Proposition) Key Process
The Revenue Model Key
Resources
5.
MICRO MARKET ANALYSIS (5 pts) Group
This
is group observation work when students see first hand the three factors of
MICRO MARKET analysis at work: CUSTOMER, LOCATION, and COMPETITION.
Go to a mall and observe:
- One
fast food vs. another (Wendys vs. Jollibee vs. McDo.). Other variants…
a. Chinese
restaurant
b. Steakhouse
restaurant
c. Coffee
shop
d. Pizza
e. Turo-turo
vs. another point-point
f.
Fine dining
- Describe
/ observe the following:
- CUSTOMERS
– people – age, sex, occupation
-
behavior – what do they order? How long do they stay?
- occasion – what’s the occasion of visit to the enterprise?
- and other relevant observable behavior
o
LOCATION – describe location
vs. traffic flow, pedestrians, prevalent activity
and area – commercial, industrial, etc?
- how does location affect customer profile?
- ESTABLISHMENT
– menu – Product / Price
- level of service – Caring? Attentive?
Lousy?
- speed of service – (delivery) Slow? Fast?
- Facilities
N.B.
An internet research does not
qualify for this assignment and gets 0. This paper is result of pure
unadulterated observation.
6. GROUP
CREATIVE ACTIVITY 4 - New Process / New Profit (5)
Examine a target business /
enterprise. Look at present enterprise, process and plan / draw new process
that will result in change in following metrics objectives:
1. New
customer satisfaction delight
2. Lower
costs – SP – Higher Profit
3. Better
product quality (less rejects/breakdown)
4. Faster
turn-around time, queuing
Or
examine product lines / value chains of the company determine where costs,
increase in GP, velocity, turn-over, better value à GP
can be achieved!
7.
NEW ILLEGAL ACTIVITY
Plan a new crime that has not been
done before. It must be outlandish and totally new. The victims will not know
what hit them and police can’t detect catch who did it.
INDIVIDUAL:
1. NU
6 (10%) New 6
New 6 is a practice set for
creativity / innovation while difficult in the beginning 6 exercise sharpens
the mind to create and innovate. Creativity is thinking of new idea / things,
innovation is doing new thing. “Deep practice develops talent” – Dan Coyle.
LIST
OF MUST NU6 TOPICS to address per session. The students can submit the NU 6 in
any order via blog send email: jorge.saguinsin.jusgein@blogger.com
or he may choose any topic to his liking. The NU idea cannot just remain as new
idea especially if it just lifted from the net or from a book. The student must
be able to demonstrate his ability to apply it in real life situation or
practice creative imitation.
TOPICS
|
New
attitude / paradigm
|
New
spending habits / routine
|
Professionalism
– new work, methods, practices
|
New processes
at work , study
|
New
products / product improvements
|
New
business ideas
|
Serendipity
walk – take a walk along a busy street near you. List down as many business
opportunities you can think of. Just list down.
|
What
pisses you off at the mall? What do you suggest?
|
What
pisses you off at the neighborhood? What do you suggest?
|
What
pisses you off in your office/ What do you think must be done?
|
What
pisses you off at AGSB? What must be done?
|
2. LIST OF SPECIAL REPORTS
Special Reports (5%) are done in the
class by students. The topics for SR are listed below. The student must be able
to summarize the key points in the topic, explain the same in his own words and
provide take home knowledge to his classmates. The reported must be able to
relate the topic reported to entrepreneurship.
TOPICS
|
AREA OF MASTERY
|
1. Business
and the Bible
|
Self
|
2.
Confucianism
|
Self
|
3.
Sun Tzu
|
Self
|
4.
Superpower Memory
|
Self
|
5.
Lateral Thinking
|
Self
|
6.
Fan Li
|
Enterprise
|
7.
Lateral Thinking
|
Self
|
8.
The Princes of Serendip
|
Self
|
9.
Strategy by Lidel Hart
|
Enterprise
|
10.
The World is Flat
|
Enterprise
|
11.
The E Myth by Michael Gerber
|
Enterprise
|
12.
Social Entrepreneurship / Business
|
Enterprise
|
13.
Henry Sy
|
Enterprise
/ Self
|
14.
John Gokongwei
|
Enterprise
/ Self
|
15.
Bill Gates
|
Enterprise
/ Self
|
16.
Go Negosyo
|
Opportunity
|
17.
Aravind Hospital in India
|
Enterprise
|
18.
Grameen Bank
|
Enterprise
|
19.
CSR vs. CSV
|
Enterprise
|
20.
Social Enterprise in the Philippines, Echo Store, Grace and Gift, Human
Nature
|
Enterprise
|
21.
Business Model Innovation (BMI)
|
Enterprise
|
22.
Business Process Improvement (Process Innovation)
|
Enterprise
|
23.
Business process Outsourcing
|
Enterprise
|
24.
Ideo / D School From B School to D School
|
Enterprise
|
25.
Product Design Improvement
|
Enterprise
|
26.
Creativity
|
Enterprise
|
27.
Blue Ocean
|
Enterprise
|
28.
Purple Cow
|
Enterprise
|
29.
Freemium
|
Enterprise
|
30.
Business Model
|
Enterprise
|
|
|
|
|
NOTES:
The
students shall report in class using powerpoint or video emphasizing the major
points, the key learning from the readings and relating the same to
entrepreneurship, innovation and creativity. There is no need for the student
to submit a hard copy; however, he must upload his report at slideshare www.slideshare.com and furnish the
professor with a link or embed code. The latter action shall complete the grade
for the special report. The slideshare uploading trains the students on being
global and being competitive.
ENTREPRENEURSHIP
(Innovating
and Competing in the 21st Century
I.
Course
Outline
A. Introduction
1. Entrepreneurship
≠ risk-taking ≠ starting a business
2. Characteristic
of entrepreneurs
3. US,
Filipino Entrepreneurs
4. 4-Brain
Thinking by Hermann
B. Self
Mastery
1. 7
Masteries – What businesses look for in MBA Grads
2. Learning
to Think
a. Categorizing
b. Classifying
c. Cause
and Effect, Sequencing
d. Syllogism
e. Critical
Thinking – Case Method
f.
Creative
Thinking
i.
Lateral
Thinking
ii.
Thinking out
of the Box
3. Learning
to Intuit
4. Learning
to Feel
a. EQ
b. Adversity
Quotient
c. Empathy,
Sympathy
5. Learning
to Lead
6. Learning
to Do
a. Before
doing
b. While
doing
c. After
doing
d. Strategic
Execution - KISFREK
7. Learning
to Communicate
8. Learning
to Be
a. Wonderment
b. Spirituality
c. Various
Philosophies
i.
Sun Tzu
ii.
Fan Li
iii.
Bible
d. Will
to Live
C. Innovation
Distinguish among:
·
Creativity
·
Innovation
·
Invention
·
Entrepreneurship
1. NU
12
a. Opportunity
Seeking – PESTEL / Micromarket
b. Screening
2. Types
of innovation
a. Organization
i.
Processes –
(what pisses you off)
ii.
Paradigm
b. Products
/ Features
i.
Markets
ii.
Satisfaction
iii.
Demand
c. Differentiation
i.
Business
Model
ii.
MVP / USP
1. Compelling
2. Captive
Market
3. Uniqueness
4. Social
Benefit / Value to Customer
5. Affordability
iii.
Product –
“purple cow”
d. Profits
e. Megatrends
i.
Social
Entrepreneurship
ii.
BOP / UN 3rd
Millennium Targets – Jeffrey Sachs
f.
Source of new
Profits
g. Markets
– Blue Ocean
3. Creativity
a. Brainstorming
b. Lateral
Thinking
c. Word
Algorithms
4. Opportunities
a. Seeking
i.
Macro –
PESTEL
ii.
Micro
1. Customers
2. Competition
3. Location
iii.
What pisses
you off
b. Screening
i.
3 K
ii.
12 R
c. Seizing
i.
Three
feasibilities
ii.
Business
Concept
iii.
Business
Offering
iv.
VMOKRAPI
v.
SPATRES
D. Application - Writing a Winning Business Plan
1. Business
Concept
a. Differentiation
b. Business
Model
c. Know
what you want
i.
Business
Offering
ii.
VMOKRAPI
d. Passing
Four Tests;
i.
Break-Even
ii.
USP MVP Test
iii.
Cash Flow
Test
iv.
Execution
Test
2. Business
Organization
i. Financial Backers
ii. Technology Owners
iii. Board of Directors and Top Management
iv. Executives
3. PTM
a. Slicing
the Market
b. Customer
NEEDS and WANTS
c. Value
Creation (Shared Value)
4. Estimate
of Market Size
a. Opportunity-Seeking
i.
MACRO –
Industry, Market
ii.
Micro –
Location, Competition
b. Opportunity
Screening – 3 K / 12 R
c. Economies
of Scale as antidote to risk
5. Product
Offering, Testing, Justification / Positioning
a. Design
b. Vs.
Competition
c. FGD
/ UAI
6. SPATRES
/ EPS – to defeat competition, to differentiate
a. Strategy
b. Meeting
Outcomes / Results
·
Customer
·
Market
·
Financial
·
Jobs
E. Other
Related Topics
1. Larry
Farrel – Corporate Entrepreneurship
2. Handling
Adversities
a. Fraud
/ Thefts
b. Labor
/ Legal Problems
c. Marketing
/ Competition
d. Dying
Market
e. Taxation
/ BIR, Government Regulations
3. Social
Entrepreneurship
a. BOP
Marketing
b. Social
Business
Grameen Bank / other
business
Aravind Bank
R2R
Human Nature
c. Corporate
Shared Value vs. CSR
4. Techno
Entrepreneurship
a. E-myth
b. Agri
·
Pioneer seeds
·
Work at CLSU
/ Phil Rice
·
Henry Lim
CASE ANALYSES:
1. Jose
lontoc
2. Pranav
3. MICO
4. Victoria
Court
5. Red
Crab
6. Entrepreneurial
Families of Asia
7. MC
II
CRITERIA
FOR BUSINESS PLAN (25%)
- Topics / Business – It is a good idea
that once the student enrolls at this subject, he/she immediately “enrolls
the business” he/she has in mind. Eight (8) weeks is too short to write a
decent business plan!
- Size – preferably micro
to small only
ASSETS
≤ 2 Million
EQUITY
≤ 500 T
- If the student will
start a new business, he and his/her group must show proofs they can
raise the amount.
- Ownership
- Can be owned by the
student
- May be owned by somebody
else, but w/o Business Plan yet or is eligible to be made better by a
Business Plan.
- New / Start Up or Existing?
Either
may be done. But given the time constraint, the student must select an existing
business enterprise. In case it is existing, the student can’t just describe
its present operation – he MUST discuss both its present operation AND proposal in each of the functions that must be
made NEW / ENTREPRENEURIAL.
- MICROMARKET
It
is good to have MACRO items included (PESTE – Political, Economic, Social,
Technological, Environmental) that are relevant to the enterprise, but the
student must be heavy on the MICRO MARKET – Customer segment wants & needs,
competitor, and location.
Focus
on how to make this small business find its place in the sun – to succeed. Not
“hopefully” but SURELY!
- The business plan should have a
Financial portion – start up cost, Break Even Analysis, cash flow, Profit
& Loss and Balance Sheet. 3 years projection is the minimum. If you
miss number 5, the paper gets an F! If you submit a late paper its INC for
a period of first 30 days, and an F thereafter for entire course (not just
for BP).
N.B. You cannot submit a strama paper for the
requirement. Neither can you submit a departmental plan, a project or
operational plan, nor a plan for medium to large business.
ACADEMIC
INTEGRITY POLICY:
1. Don’t
be late. Being early is an earmark of an entrepreneur. If you are late for
class by more than 30 minutes, you
will treat the entire class; more than 1 hour late is considered
an absence. The maximum number of absences is two (2).
2. Late
papers get an F! Nota bene!
3. Have
your cellphones on silent mode while in class. If it rings or sounds for text, you will treat the entire class.
4. Groups
of not more than 5 members each will be formed to co-manage the class: conduct
opening and closing prayers, and conduct the class in an interesting way, do
graded group work and case analysis.
5. Business
Plan should be in hard copy form. (8.5” x 11” / Letter Paper, 1-inch margins,
Arial 11, Double-spaced) (Please don’t ask – “Can I e-mail?”).
6. Students
with perfect attendance and best group performance will get awards at the end
of the term.
7. There
will be a class secretary who will be appointed at the start of the term.
He/She will check attendance; remind group assignments, activities, handle
simple administrative tasks of scheduling, etc. Her / his decision will be
final.
8. All
ideas that are not the student’s should be acknowledged via footnotes and
bibliography.
9. Cut-and-paste
papers are not to be tolerated. There are available software that can detect
such. The Professor appreciates original work and may entirely disregard work
that seems to be lifted from the Internet.
10. Plagiarism
and copying original work, not properly annotated are not to be tolerated. The
student, when caught, shall get an F.
11. The
AGSB Faculty is enjoined not to give INC grade anymore. If the student can’t
make up for a work and submit a major paper like a business plan 4 weeks after
end of semester, the professor is enjoined to give an F instead of INC for the
subject! (September 5, 2009 memo from the REGISTRAR).
12. The
subject matter that must be reflected on the student’s Business Plan must be
those discussed in the class. Irrelevant materials will be disregarded.
13. The
required format for the Business Plan is contained in the syllabus/case
book. Please comply.
14. The
grading policies contained in the syllabus will be the one followed in grading
the student. Please read them carefully.
15. Those
papers, especially the NU12 that do not conform to the notes and assignments
will be returned without grade and the students will be given one (1) week to
re-submit the correct one.
OTHER
NOTES:
1. Student
has 45 days after last day of class to
submit Business Plan. The Prof. will be available for consultation
during the period.
4. It
is the responsibility of the student to acquire the syllabus and/or visit the
blog site of the professor; to purchase the textbook and the required case
book. No surprises please.
NOTES
ON THE ASIGNMENT
