When we I was a panelist in entrepreneur class for AdeMu undergrad, I asked a precentor as who will be the cook/chef in the unique resto they were to establish. She said it was going to be their yaya. And this post objected how come you will enter into a business you do not have control of - your yaya does.
So if you do not know or control your business (maybe other stockholders or partners or key personnel will better not or exit the business.
It happened to Netflix early in the business when they were squeezed by the content providers. Rents or rights to film being streamed regularly were increased by providers at exorbitant rates. And they were bleeding. Thats when CEO decided to buy in a movie production and streamed this for most of the episodes. And they became blockbuster. Ever since Netflix went into its own production to control its cost.
And now they did the ultimate buying into one of the biggest content providers. Together they will go together in a business they call story telling.
For us, we must control:
1. JV projects
3. Marketing
For your business, what are the key activities and resources which you must have full control of? Otherwise you will be caught in a squeeze play