Change of mindset/norms or change of action?

In the presentation yesterday by Dr. Gregorio at Green Innovation conference at AGSB, the topic of cognitive dissonance came up.  This is the disconnect between what you believe and say what you are going to do and what you actually do.   (This in world of ethos borders on lack of integrity)  but is actually is a dilemna.

For instance, believer in green technology will go for electric cars. But the range of an electrical car is only 40 miles and takes forever to recharge. So the believers will not actually buy an electric vehicle despite this belief (because of technology that is not user friendly)

While others would espouse education and learning (which is time consuming and expensive) Prof Ned Roberto said he would focus on changing the action and behavior which would eventually change the mind set.  In marketing, this is called promotion and trial --> trial eventually leads into using repeat sales and brand loyalty.   (Promotion means pro - motion --->action.

What do you prefer, changing mindsets or changing motion.

Thus some small desired behavior in the organization are rewarded rather than sending people to seminars.   Effective leaders in execution say:   "Reward  the doers" or ""Reward the desired action (pleasure)


Or pain:  catch the litterbugs and fine them....

Do you agree with Dr. Roberto?

Or do you believe education works better (the long term approach)

Last day of Green Innovation Conference.

                                   Dr. Rico Mina looks at his powerpoint presentation


The last day of the Green Innovation conference at AGSB last December 5, 2012 (today) covered 3 important topics:  Disposal of Bio Hazardous Waste in Hospital by Dr. Rico Mina,  Green Purchasing Behavior in the Phil by Dr. Rizalito Gregorio, and Greening the Corporate Strategy for Phil.  Enterprise.

The paper of Dr. Mina, which his medical student at AMPHS helped complete studied 5 public and 1 private hospital in their compliance with DOH manual on BioHazardous Waste.  There was a wide discrepancy between public hospital and private hospital compliance.  One of his panelists, Dr. Mario Valverde explained that DOH which regulates the hospital and which also runs some of the govt hospitals (mostly run by LGU now), can not close down non complying public hospitals for political reasons.  This odd and disturbing.  Ms. Mary Ann Artates of TMC explained that compliance will prevent a regretable negative publicity in case of an outbreak, or injury involviong bio hazardous waste.   Compliance, and self policing has positive effects in terms of competitive advantage.

Mary Ann shocked everyone  by saying that a hospital is very hazardous (healthwise) place to go!

Dr. Rizalino Gregorio presented profiles of green purchaser in Portugal, USA and India which however varies from country to country.  One such study was made using the US example (please note that these highly academic and scholarly statistical presentation)  Since there is no such study yet made in the PHIL, he did an exploratory study using FGD to study green consumer.  He noted that there is wide discrepancy between motive, value and actual behavior.  The idea of green which concerns both humans and living things/animals and plants are relevant only to the individual for their (human benefit)  Dr. Ned Roberto, the marketing guru for his part, said it is best to focus on action, behavior, rather changing mindset. eg using promotion for instance.  When he was at POPCOM, his colleagues wanted to promote condoms by using education first,;  he however advocated sampling of condoms to provoke action. He said the motive, norm followed suit.

The Honorable Assistant Secretary Perry Villanueva emphasized the US jurispudence for civil and criminal liabilities of corporate officers who damage rivers, lakes, and the environment.  This involves imprisonment  and severe fines for individuals, and large fines, involving billions for corporations.  Even abetting irresponsible behavior, even if the corporate officer was not at the scene will merit punishment (as in the movie "Reckless Endangerment"  where those who did nothing to stop the rape, are as guilty as the defendant)

Dr. Panahon delved on highly academic discussion of Sustainable Development, 3R, Triple Bottom Line, SCP and as applied to strategy.  It all boils down to embedding green idea into mission, vision, and key processes.  It was a real PHD stuff.

                                Drs Rico Mina, Mario Valverde, and Ms. Mary Ann Artates of TMC

                          Profs Avellana, Rizalino Gregorio and Marketing Guru Ned Roberto

                                      Dr. Gregorio on his fgd on Filipino green buyers

                                 Dr. Ned Roberto recalls how he got people to try condoms

                                      Dr. George Fong

                                         Dr. Tanny Panahon of DLSU on green strategy

                                       Panelists of Dr. Panahon


Asst Sec Villanueva talks about rape and penalties for violation of environmental protection laws in US

      Mr. Mario Mendoza of Meralco talks on Smartgrid to accomodate other sources electricity. and minimize outages which are expensive

How all that coffee could help your health

---------- Forwarded message ----------
From: SmartBrief on Entrepreneurs <entrepreneurs@smartbrief.com>
Date: Tue, Dec 4, 2012 at 10:09 PM
Subject: How all that coffee could help your health



SmartBrief on Entrepreneurs
December 4, 2012
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                TODAY'S HEADLINES

BOLD VENTURES
* Toy company helps girls discover a love of engineering
LEADING THE PACK
* Why good bosses don't get impatient
FINANCE & GROWTH
* New accelerator seeks to boost media entrepreneurs
* It's time to take a hard look at your business
* Study: Entrepreneurship surged in 2011
THE WHOLE ENTREPRENEUR
* How all that coffee could help your health
* Medical maladies could be a sign you're overstressed
IDEAS FOR INNOVATORS
* Evolution counts as innovation
FORTUNE FROM FAILURE
* Single-platform publications probably have no hope
FEATURED CONTENT
* Want Viral Content? Focus on the Basics First
* Avoiding B2B Social Ignores the Buying-Cycle Reality
* Adjusting Tactics and Content on Facebook Can Help With B2B Leads
* Some Likely Reasons Your Sales Campaign is Struggling
* Generate Positive Publicity Without Spending a Dime

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