Green Innovation and tragedy of commons

The tragedy of commons is an example at Fifth Discipline by Peter Senge and by Fr. Jett Villarin, president of Ateneo at the Green Innovation held by AGSB last Dec 4 and 5, 2012.

The tragedy of commons is traced back to the graze land in Sahel South Africa way back in the l920s up to 1970 which saw steady growth in cattle population (wilderbeast?)  There was unusual growth due to rainfall land new wells form intl aid organization in l965.   And because of this, there was overgrazing.   This started in the l960s which saw foliage being consumed by a large herd and inability to the graze land to grow fast enough.  There was a series of drought that struck in the l960s and l970s

In the early 1970s, up to 80% of the herd was dead; and the once prosperous cattle ranchers was poor.

What do we do with free commons:  air, sea, wind, water, trees

The precious commodities:  oil, minerals, fish food, livestock?

Will there be enough for all in the future?

Will tragedy strike us all?

Peter Senge on system dynamics (tragedy of commons) vs localness

Why being liked is overrated

---------- Forwarded message ----------
From: SmartBrief on Entrepreneurs <entrepreneurs@smartbrief.com>
Date: Wed, Dec 5, 2012 at 11:00 PM
Subject: Why being liked is overrated



SmartBrief on Entrepreneurs
December 5, 2012
http://r.smartbrief.com/resp/ebpeCexkBiCfhNjbCidndhCicNUUtV


                TODAY'S HEADLINES

BOLD VENTURES
* Israeli startups stayed open under missile fire
LEADING THE PACK
* Is it time to abandon command-and-control organizational structures?
FINANCE & GROWTH
* Christian entrepreneurs keep the faith as they start up
* You have to connect to cash in with crowdfunding
* Common legal mistakes that could hurt your company
* 3 entrepreneurs' advice on how to hold on to your best employees
THE WHOLE ENTREPRENEUR
* Why being liked is overrated
* Infographic shows how entrepreneurs are using their mobile devices
IDEAS FOR INNOVATORS
* The importance of business-model innovation
FORTUNE FROM FAILURE
* How belief in limitless profit leads firms to make mistakes
FEATURED CONTENT
* How Predictive Analytics Can Revolutionize Sales
* 10 Ways to Get Your Fans to Leave Reviews
* Cold Calling is Out; Inbound Marketing is In
* How to Reduce Your Expenses and Free Up More Cash
* Want Viral Content? Focus on the Basics First

Follow the link below to read quick summaries of these stories and others.
http://r.smartbrief.com/resp/ebpeCexkBiCfhNjbCidndhCicNUUtV

------------------------------------------------

If the link is not "clickable", simply copy and paste the link into the address line of your Web browser (e.g. Firefox, Internet Explorer).

Let us know what you think! Email entrepreneurs@smartbrief.com with your comments, questions, or suggestions.

Tell a friend! Want to share a one-time sample edition with someone? Follow the link below.

http://www.smartbrief.com/entrepreneurs/entrepreneurs_passiton.jsp


This SmartBrief on Entrepreneurs was created for profjorge.entrep@gmail.com.


WIRELESS VERSION:
------------------------------------------------
http://r.smartbrief.com/resp/ebpeCexkBiCfhNjvCidndhCicNdBRQ


UNSUBSCRIBE:
------------------------------------------------
To unsubscribe, please follow the link below or email entrepreneurs@smartbrief.com
http://r.smartbrief.com/resp/ebpeCexkBiCfhNjeCidndhCicNfrRk


CHANGE E-MAIL ADDRESS:
------------------------------------------------
To change your e-mail address, please follow the link below:

http://r.smartbrief.com/resp/ebpeCexkBiCfhNjdCidndhCicNayiJ

CHANGE E-MAIL FORMAT TO HTML:
------------------------------------------------
To change the format of your e-mail to HTML, please follow the link below and
use our "My account" tools to manage your subscriptions:
http://www.smartbrief.com/subscribertools/login.jsp

Legal and Privacy information at http://www.smartbrief.com/about/privacy_legal.jsp

SmartBrief, Inc.
555 11th ST NW, Suite 600
Washington, DC 20004 

--
Prof Jorge Saguinsin
www.profjorgeentrep-jorge.blogspot.com

www.profjorgeentrepdev.blogspot.com

www.twitter.com/profjorgeentrep

www.facebook.com/Entrepshare

Change of mindset/norms or change of action?

In the presentation yesterday by Dr. Gregorio at Green Innovation conference at AGSB, the topic of cognitive dissonance came up.  This is the disconnect between what you believe and say what you are going to do and what you actually do.   (This in world of ethos borders on lack of integrity)  but is actually is a dilemna.

For instance, believer in green technology will go for electric cars. But the range of an electrical car is only 40 miles and takes forever to recharge. So the believers will not actually buy an electric vehicle despite this belief (because of technology that is not user friendly)

While others would espouse education and learning (which is time consuming and expensive) Prof Ned Roberto said he would focus on changing the action and behavior which would eventually change the mind set.  In marketing, this is called promotion and trial --> trial eventually leads into using repeat sales and brand loyalty.   (Promotion means pro - motion --->action.

What do you prefer, changing mindsets or changing motion.

Thus some small desired behavior in the organization are rewarded rather than sending people to seminars.   Effective leaders in execution say:   "Reward  the doers" or ""Reward the desired action (pleasure)


Or pain:  catch the litterbugs and fine them....

Do you agree with Dr. Roberto?

Or do you believe education works better (the long term approach)