Creativity helps capture and hold customers' attention

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From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Fri, Dec 14, 2012 at 12:46 AM
Subject: Creativity helps capture and hold customers' attention



SmartBrief on Small Business
December 13, 2012
http://r.smartbrief.com/resp/ecmNCexkBiCfkpynCidndhCicNKpPp


                TODAY'S HEADLINES

PROBLEM. SOLVED.
* How a new communications system could help you deal with the next disaster
MARKETING
* Creativity helps capture and hold customers' attention
* How to improve a video's ranking on YouTube
MANAGEMENT
* The problem with presenteeism
* Don't break the law when you do a pre-hire reference check
* Infographic: How to show your employees you care this holiday season
MONEY
* How to prepare your business to sell
TIPS & TOOLS
* Appeals court rules for construction company in bank-fraud case
* Etiquette to keep in mind if you're sending e-cards this year
* Facebook's new privacy features give users more control
FEATURED CONTENT
* The Secret to 2013 Sales Success? Customer Expertise
* Demographic Segmentation Tops 2012 E-mail Marketing Tactics
* When to Go Social: Pre-Sales Outreach
* Smart Training Systems Focus on the Buyer
* Barely Lift a Finger: The Lazy SMB Owner's Guide to Online Marketing
JUST FOR FUN
* "Seinfeld" lives on, 140 characters at a time

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Put the Heart Back into Your Business

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From: Intuit Small Business Blog <blog@intuit.com>
Date: Fri, Dec 14, 2012 at 9:06 PM
Subject: Put the Heart Back into Your Business

	Weekly Update Put the Heart Back into Your Business Too many business owners lose sight of their original vision and the reasons they went into business, says Rasheed Ogunlaru (pictured), a U.K.-based business coach and author of the new … Read more: http://blog.intuit.com/trends/put-the-heart-back-into-your-business/?utm_source=rss&utm_medium=rss&utm_campaign=put-the-heart-back-into-your-business Mama Mia! Intuit Grants a Healthy Wish to 'Mama Baretta' Ask Debra Baretta-Rogers why Italy is shaped like a boot and she'll tell you. It's to give a swift kick to the notion that sweets have to be unhealthy and … Read more: http://blog.intuit.com/local/mama-mia-intuit-grants-a-healthy-wish-to-mama-baretta/?utm_source=rss&utm_medium=rss&utm_campaign=mama-mia-intuit-grants-a-healthy-wish-to-mama-baretta 14 Small-Business Ideas for the Sports Fan Many successful small businesses start out as hobbies or recreational activities. Sports fans in particular can find ample ways to turn their passions into profitable ventures. Here are 14 sports-related … Read more: http://blog.intuit.com/trends/14-small-business-ideas-for-the-sports-fan/?utm_source=rss&utm_medium=rss&utm_campaign=14-small-business-ideas-for-the-sports-fan Effectively Preparing for a Board Meeting Aside from being a regulatory requirement in many cases, building a board of directors is an excellent way to make connections, recruit mentors, and foster additional growth for your small … Read more: http://blog.intuit.com/employees/effectively-preparing-for-a-board-meeting/?utm_source=rss&utm_medium=rss&utm_campaign=effectively-preparing-for-a-board-meeting Lessons from "The Godfather": The Importance of Employee Loyalty Getting involved in organized crime isn't a good strategy for achieving small-business success, but entrepreneurs can learn a thing or two from the Corleone family, perhaps the most notorious enterprise … Read more: http://blog.intuit.com/employees/lessons-from-the-godfather-the-importance-of-employee-loyalty/?utm_source=rss&utm_medium=rss&utm_campaign=lessons-from-the-godfather-the-importance-of-employee-loyalty Should Your Give New Hires a Trial Run? Each time an employee leaves your business, it costs you money. You have to recruit a replacement, train the new hire, and maybe even pay severance (if the previous employee … Read more: http://blog.intuit.com/employees/should-your-give-new-hires-a-trial-run/?utm_source=rss&utm_medium=rss&utm_campaign=should-your-give-new-hires-a-trial-run 6 Etiquette Tips for Sending Holiday E-Cards Want to be environmentally friendly, save some cash, or avoid a mad scramble to the post office this holiday season? E-cards have become an acceptable means of appreciating your customers … Read more: http://blog.intuit.com/marketing/6-etiquette-tips-for-sending-holiday-e-cards/?utm_source=rss&utm_medium=rss&utm_campaign=6-etiquette-tips-for-sending-holiday-e-cards 9 Ways for Your Small Business to Be Charitable You're the voice of your business. What do you want to say? "I'm all about sales and profit," or "I want give back to my community"? Most of us would … Read more: http://blog.intuit.com/marketing/9-ways-for-your-small-business-to-be-charitable/?utm_source=rss&utm_medium=rss&utm_campaign=9-ways-for-your-small-business-to-be-charitable Texas Not-For-Profit Sends Intuit Wish to the Dogs (And Cats) In 2002, Stacey Schumacher — an animal lover with a mind for business — founded The Texas Coalition for Animal Protection. For more than a decade now, the nonprofit, 501(c)(3) … Read more: http://blog.intuit.com/local/texas-not-for-profit-sends-intuit-wish-to-the-dogs-and-cats/?utm_source=rss&utm_medium=rss&utm_campaign=texas-not-for-profit-sends-intuit-wish-to-the-dogs-and-cats Why You Should Run Background Checks on Potential New Hires Finally, after sifting through a pile of résumés and conducting interviews, you've found a match, someone who seems to be the perfect hire. The candidate comes across as friendly,  hard-working, … Read more: http://blog.intuit.com/employees/why-you-should-run-background-checks-on-potential-new-hires/?utm_source=rss&utm_medium=rss&utm_campaign=why-you-should-run-background-checks-on-potential-new-hires Determining Holiday Bonuses — or Alternatives [INFOGRAPHIC] The holidays evoke a giving spirit and they let us show the people close to us how much we appreciate them. That's especially true for small business owners, who often … Read more: http://blog.intuit.com/employees/determining-holiday-bonuses-or-alternatives-infographic/?utm_source=rss&utm_medium=rss&utm_campaign=determining-holiday-bonuses-or-alternatives-infographic Intuit Grants Wish to Help a Healthy Dream Grow in Memphis Helping a small business to grow can be challenging, especially when growing is the business itself. No one understands the challenges of urban agriculture better than Mary Phillips, a woman … Read more: http://blog.intuit.com/local/intuit-grants-wish-to-help-a-healthy-dream-grow-in-memphis/?utm_source=rss&utm_medium=rss&utm_campaign=intuit-grants-wish-to-help-a-healthy-dream-grow-in-memphis In the Trenches: Holiday Cards and Gifts It's that time of year again, when businesses go through the difficult process of determining what to do about holiday cards and gifts. I always dread making this decision, because … Read more: http://blog.intuit.com/marketing/in-the-trenches-holiday-cards-and-gifts/?utm_source=rss&utm_medium=rss&utm_campaign=in-the-trenches-holiday-cards-and-gifts How to Master the Elevator Pitch "People love their businesses, but when it's time to sell who they are and what they do, there's a reluctance to sound too 'salesy,'" says Terri Sjodin, founder of Sjodin … Read more: http://blog.intuit.com/marketing/how-to-master-the-elevator-pitch/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-master-the-elevator-pitch How to Get a Seat on a Board of Directors You barely have time to run your own company, let alone someone else's. Why would you want to serve on a board of directors? For starters, supporting another business owner … Read more: http://blog.intuit.com/money/how-to-get-a-seat-on-a-board-of-directors/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-get-a-seat-on-a-board-of-directors Intuit Grants Wish to Help School Rock On In 2003, the movie The School of Rock was a hit with music and movie lovers everywhere. But Jack Black and the theatrical fusion of school and rock 'n' roll … Read more: http://blog.intuit.com/local/intuit-grants-wish-to-help-school-rock-on/?utm_source=rss&utm_medium=rss&utm_campaign=intuit-grants-wish-to-help-school-rock-on Shop Intuit: Website Services QuickBooks Payroll GoPayment Point of Sale Get Help: Support Community

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5 steps to your next great idea

---------- Forwarded message ----------
From: SmartBrief on Entrepreneurs <entrepreneurs@smartbrief.com>
Date: Fri, Dec 14, 2012 at 11:29 PM
Subject: 5 steps to your next great idea



SmartBrief on Entrepreneurs
December 14, 2012
http://r.smartbrief.com/resp/ecpOCexkBiCfkCtMCidndhCicNMuoU


                TODAY'S HEADLINES

BOLD VENTURES
* Launch today, sell tomorrow
LEADING THE PACK
* Startup CEOs can make the difference in recruiting talent
FINANCE & GROWTH
* Where to find free office space
* What entrepreneurs need to know about the "fiscal cliff"
* Infographic: Here's why your company's growth has ground to a halt
* How to maintain a strong, awesome culture as you build your business
THE WHOLE ENTREPRENEUR
* How to get past morning grumpiness
* Founders' advice on starting a company with a friend
IDEAS FOR INNOVATORS
* 5 steps to your next great idea
FORTUNE FROM FAILURE
* Tell your workers that it's OK to fail
FEATURED CONTENT
* Data-Based Marketing Doesn't Give E-mail Recipients the Creeps
* True Prospecting is No Guessing Game
* 8 Ways to Boost Facebook Excitement About Your Company's Events
* Why Solid Branding Will Always Trump Technology
* The Secret to 2013 Sales Success? Customer Expertise

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