Tuesday, December 18, 2012

How to create videos that connect with customers



---------- Forwarded message ----------
From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Tue, Dec 18, 2012 at 12:17 AM
Subject: How to create videos that connect with customers




* Secrets of successful content marketing campaigns
MANAGEMENT
* Why the best leaders avoid the spotlight
* Coach your employees to success
MONEY
* How to take a vehicle deduction
TIPS & TOOLS
* How to take advantage of the latest Web trends
* Do you need insurance to guard against online attacks?
FEATURED CONTENT
* How to Make Your Prospects' Lives Easier: Don't Save Pricing For Last
* Planning a Groupon Deal? Be Prepared to Please
* To Make Stories Come Alive, Get Over Your Fear of B2B Video
* SMBs: On Social Media, Start Where Your Customers Are
* Data-Based Marketing Doesn't Give E-mail Recipients the Creeps
* Barely Lift a Finger: The Lazy SMB Owner's Guide to Online Marketing
* The Secret to 2013 Sales Success? Customer Expertise
* Harness the Power of Experiential Marketing
MOST READ
* 4 signs it's time to fire an employee
* How to stop procrastinating and take care of business
* 8 ways to promote your company's events on Facebook
* Short, simple ways to de-stress without a workout
* How to get your employees to embrace change
JUST FOR FUN
* Convicted robber sells information to would-be snitches

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Is Silicon Valley really a meritocracy?



---------- Forwarded message ----------
From: SmartBrief on Entrepreneurs <entrepreneurs@smartbrief.com>
Date: Mon, Dec 17, 2012 at 10:54 PM
Subject: Is Silicon Valley really a meritocracy?



SmartBrief on Entrepreneurs
December 17, 2012
http://r.smartbrief.com/resp/ectxCexkBiCflravCidndhCicNmdap


                TODAY'S HEADLINES

BOLD VENTURES
* Millennials turn to entrepreneurship to escape job market
LEADING THE PACK
* 3 qualities required to run a successful business
FINANCE & GROWTH
* Is Silicon Valley really a meritocracy?
* "Entrepreneur cafés" help to boost business activity in W.Va.
* Successful founders pass along the best advice they've ever been given
* Infographic: The most common problems entrepreneurs must overcome on the road to success
THE WHOLE ENTREPRENEUR
* Startup-built gadgets could make good holiday gifts
* Don't be fooled by these popular entrepreneurial myths
IDEAS FOR INNOVATORS
* To invent the future, start by thinking like a designer
FORTUNE FROM FAILURE
* Why you need a solid business plan
FEATURED CONTENT
* How to Make Your Prospects' Lives Easier: Don't Save Pricing For Last
* Planning a Groupon Deal? Be Prepared to Please
* To Make Stories Come Alive, Get Over Your Fear of B2B Video
* SMBs: On Social Media, Start Where Your Customers Are
* Data-Based Marketing Doesn't Give E-mail Recipients the Creeps
* Barely Lift a Finger: The Lazy SMB Owner's Guide to Online Marketing
* The Secret to 2013 Sales Success? Customer Expertise
* Harness the Power of Experiential Marketing
MOST READ
* 5 skills that set entrepreneurs apart
* How to get yourself recognized as an industry expert
* 5 steps to your next great idea
* The importance of picking the right personnel
* The right mix of mentors for any entrepreneur

Follow the link below to read quick summaries of these stories and others.
http://r.smartbrief.com/resp/ectxCexkBiCflravCidndhCicNmdap

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Monday, December 17, 2012

Creativity helps capture and hold customers' attention



---------- Forwarded message ----------
From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Fri, Dec 14, 2012 at 12:46 AM
Subject: Creativity helps capture and hold customers' attention



SmartBrief on Small Business
December 13, 2012
http://r.smartbrief.com/resp/ecmNCexkBiCfkpynCidndhCicNKpPp


                TODAY'S HEADLINES

PROBLEM. SOLVED.
* How a new communications system could help you deal with the next disaster
MARKETING
* Creativity helps capture and hold customers' attention
* How to improve a video's ranking on YouTube
MANAGEMENT
* The problem with presenteeism
* Don't break the law when you do a pre-hire reference check
* Infographic: How to show your employees you care this holiday season
MONEY
* How to prepare your business to sell
TIPS & TOOLS
* Appeals court rules for construction company in bank-fraud case
* Etiquette to keep in mind if you're sending e-cards this year
* Facebook's new privacy features give users more control
FEATURED CONTENT
* The Secret to 2013 Sales Success? Customer Expertise
* Demographic Segmentation Tops 2012 E-mail Marketing Tactics
* When to Go Social: Pre-Sales Outreach
* Smart Training Systems Focus on the Buyer
* Barely Lift a Finger: The Lazy SMB Owner's Guide to Online Marketing
JUST FOR FUN
* "Seinfeld" lives on, 140 characters at a time

Follow the link below to read quick summaries of these stories and others.
http://r.smartbrief.com/resp/ecmNCexkBiCfkpynCidndhCicNKpPp

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