Innovation by a Party Needs Provider

I came across a brochure inserted at the mailbox today and I was pretty much amazed at the desktop publishing quality of the brochure.  It was back to back.

The innovation in the business/offering were the following:

1.  various offering for various needs; and some were quite new like the chocolate fountain (you normally just find this in a 5 star hotel buffett).  The various packages like Party Package 1 to 4, baptismal package, balloon decor package, chocolate fountain.  The various packages fit various packages and are affordable 

(No I am not advertising in the usual blogger mode, their products/services)

2.  change of PTM - they also supply in bulk party needs as balloons, tarpaulin, souvenirs, flower arrangement, loot bags, name tags, poppers, bubble machine etc.

I would like to think that this business generates a lot of revenues because the owner is ingenious.  New ideas create value.  New value means more wealth.

These innovative individuals drive the economic engine which has made our country very progressive lately

What does this indicate:

1.  The wants in the party market have expanded.

2.  Filipinos value occasions/events in the lives of loved ones and they spend (this is an important psychographic market research data - not SEC)

3.  You really have to constantly innovative to be noticed like this brochure which I ventured to analyze

Special Report by Racheller Roque at Slideshare - Three Princess of Serendip

Hi Sir,

Here's the link to my uploaded special report: Three Princes of Serendip. Thanks

http://www.slideshare.net/RachelleIreneRoque/the-three-princes-of-serendip

<Please make it clickable link next time. I had to convert this to link format>


Regards,
Rachelle

The three princes of serendip from Rachelle Irene Roque

Our main concern with standard strategic tools and analysis is that the output is me too business/products

I had some discussions with some Spentrep students who are currently taking up Strama.  For them, being the final paper, the Strama is the subject.  Spentrep is an elective.  I have pointed out and even Prof Fagan of HBS (who worked for BPI as a consultant) that we need applied or practical strategy.

After listening to  to Jaime Mandejar's BOS, we can say:

1.  If we look historically at products and company history, then we will continue to be in the red ocean, have price war, and red ocean competition.;

2.  Then if it is driving forward using a rearview mirror;  then, what you come out with strategy will be maybe moving backward or sideways?

3.  BOS says that most businesses now did not exist 5 years ago.  Therefore, new businesses that are compelling and differentiated would be your best bet.  Blue Ocean business that exist in new market space will flourish.  That could not happen with traditional strama tools and analysis.  BOS means sometimes abandoning the current business models  (Schumpeters destructive creation)

4.  Also if we use the same tools, same analysis leading to the same conclusion, why are we wondering that we come out with stale or me too strategies?

I will have my entrep students with their creative synthesis, new products with compelling MVP beating the best strama paper..  I would like to see them, think creatively rather than err hmmm strategically.  In the confusion of the terms and tools, they sometimes get confused or do not get the straight clear  meaning of the word itself.

They might have missed  Lidell Hart, Sun Tzu, Hannibal, Clauzewitz and lately that of Gen Vo Nguyen  Giap at Dien Bien Phu

Please view my presentation on the subject matter:

Old school strategy is dead

Applied Strategy

Strategic thinking by entrepreneurs