From Ducttape Marketing - How to sell through story telling

Go Negosyo.

From Ducttape Marketing

This is a story on how to sell using stories.

I am reminded of 4 things:

l.  When I was detailman of leading PHL pharma companies, my senior encouraged me to remember jokes;  he even gave me a joke book to memorize so that the Doctors would remember me, and our company products;

2.  In the Dale Carnegie course, public speaking, the 2 minute speech is nothing more than a story telling event that should be interesting to the listener.  Thinking that your pitch is a story makes the sales pitch colorful and compelling;  and its should be brief.

3.  The business plan is a story;  the elevator speech is a headline story you tell to your investors/vcc.

4.  Fr. Ben, fmr President of Ateneo used to tell that leadership is repeating stories/fables of the society of the exploits and traits valued most by the society.   Therefore, you must learn to make stories around your product and company.

For this link, the author was sold the chair because the maker/artist told him the story about the 360 year old maple tree that was rotting and how it was made into a chair.

Can you think of stories about your company?  About your product?

Do you think the suggestion will work?

Selling through story telling