Perhaps our understanding of value and wealth creation are vague, at the basic principle level. All that we understand is value = PHP = cash.
Entrepreneurs create value. Innovation is raising value from lower level to a higher level. So when a rund won property earns P5,000 a month, and renovation makes it earn P100,000 a month that is creating value
Value is created when a product or system meets or satisfy a need. When what pisses of the customer is solved. When the pain point of the customer is removed. What the provider demands as a compensation, and what the customer can afford is the transactional value. So how do you charge for a knee operation: P5,000, P50,000, P100,000 or P200,000.
It is to be unerstood that when we reveal as a salesperson how a prdouct service or system lessens pain, makes the customer gain, then the saless person create value. The sales presentation, the sales letter, the ad creates value. The creation of sense of need and urgency, (scarcity) adds value to the product, service or system
What you invest in yourself ; the skills knowledge, the solution learned create value. It is the real wealth.
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