What is essential is invisible to the naked eye; what makes you money in the business is not sometimes the main product

Every generation needs a revolution - an entrepreneurial revolution

Ray Kroc lost money on franchising burger sales;   somebody advised him that the real money is on the real estate -  choosing sites, leasing the same to the franchisee and thus can make money the moment a lease contract was signed. 

So if there are multiproduct offering, you can a price leader (loss product) so that you can entice the customers buy the more expensive product.

Or have a free product (a bait so that the profitable product can be sold bought)

Experts, pundits predict that more and more entrepreneurs will focus on strategic investment, rather than on start ups

Every generation needs a revolution - an entrepreneurial revolution

Gone will be the days when entrepreneurs want to build something new and build something from the ground up.  There will be more strategic investments.  Ie entrepreneurs with funds, or without partnering with other existing businesses or other entrepreneurs to grow synergistically, lesseniloss and worries.

We see this possibility all ready where our limis of growth have been reached and the only way to expand is via strategic partnerships/investment

Strategic Investment

Strategic Investment of Entrepreneurs

Nothing in this world is forever

Every generation needs a revolution - an entrepreneurial revolution

It was observed that in this locality a local businessman engaged in steel distribution business acted as if he could be forever.  He bought two locations for two warehouses in a residential subdivision ignoring the restrictions and trucks crowded in the subdvision and pavements, sidewalks were broken.    He spent lavishly on fireworks, bought other locations right and left

But right now, there are plenty of competition,  There are more steel mills.  One has invested billions for two steel mills:   one in Sariaya and the other at Concepcion Tarlac

No progress and grwoth lasts forever. There are limits to growth.   Know when it is time to diversify and/or prepare for the future.