Promoting Entrepreneurial Revolution
ATENEO DE MANILA UNIVERSITY
GRADUATE SCHOOL OF BUSINESS
COURSE SYLLABUS
ENTREPRENEURSHIP
(Innovating and Competing in the
21st Century)
2013
H. Dela Costa Campus
ATENEO GRADUATE SCHOOL OF BUSINESS
MASTER IN BUSINESS ADMINISTRATION
ENTREPRENEURSHIP
(Starting and Running A Business in a
New Crazy World)
COURSE TITLE: ENTREPRENEURSHIP
(SPENTREP)
COURSE DESCRIPTION:
We
face a brand new world.
It
is even a crazy world (cf. what Steve Jobs referred to as: “To be foolish and
crazy”
The
economy and society we used to know no longer exist. The old economic theories even management
concept no longer apply and have become irrelevant. The business models of the great
multi-nationals, the teachings and the concepts of management guru and business
captains like Harold Geneen, Jack Welch no longer hold true. What was true then cannot be true now.
The
old economic theories espoused by Adam Smith have been debunk by a group
commissioned by billionaire George Soros. They are done with the work and they
are inviting people and scholars to submit new economic theories.
Even
the capitalist model is being severely challenged by academicians and
scholars. No less than Michael Porter,
The Mister Competition of Capitalism has proposed a new model called CSV
(Corporate Shared Value). Mr. Muhammad
Yunus of Grameen Bank, suggested the social
business. In a social business, the benefits, the value are distributed
throughout the entire spectrum of the stakeholders. It is value sharing is part of the entire
business process and not at the end when business has made money.
Most
of the businesses that we have now did not exist five years ago. And therefore, your competitors now were not
there when you started your business.
Are you adapting to the business environment as fast as you really
should?
Consider the
current world, and social and economic milieu:
1)
China would have become the world’s largest economy
now; US owes China roughly 3 trillion dollars.
But Chinese economy has slowed down.
There are talks about the devaluation of Yuan;
2)
The US petro dollars may no longer exist, the world
trade in currencies other than the dollar;
3)
The BRICS Economy is no longer as strong as it used
to be;
4)
The Japanese economy is static and is trying its
best to the current Prime Minister to revitalize its economy. It is a problem country according to the IMF
Chief;
5)
The world’s global resources like oil and fresh
water are dwindling. The fact that oil
prices are going up, soon there will be no more oil;
6)
Severe storms and drought due to global warming;
7)
Europe’s economy would hardly grow and many of its
government treasuries and private banks are in distress;
8)
Need we talk more about the financial crisis in the
US: the 17 trillion dollars public debt, municipalities and cities that are
bankrupt like Detroit?
9)
The Middle East Crisis: the Egyptian Civil war,
Syrian civil war, the Iraq-Iran problem, the war in Afghanistan which are
sending shivers to the world, causing speculation and erratic oil prices
10) The off-shoring, outsourcing phenomenon.
And yet businesses
and business schools do and teach the same stuff. The schools of tomorrow are no longer the B
School. They are going to be the D
School.
The
ten points mentioned above demands a new mindset, a new paradigm – a forever
creative and innovative mindset.
It
calls for an entrepreneur.
Just
because entrepreneurship is an elective does not mean it is easy. It is as rigorous as the other course subject
at the GSB.
What this course
is not about.
1)
Livelihood;
2)
Tips on how to start and run a business;
3)
Theories;
4)
Old business concept.
COURSE OBJECTIVES:
1. To give students a
newer understanding of entrepreneurship;
2. To outlast crisis
in business world via entrepreneurship;
3. To change mindset /
paradigm / practices / professionalism of student even in medical world – to be
"entrepreneurial";
4. To encourage MBA
students to consider being a boss – business owner;
5. To prepare students
to do an extensive interactive paper research and analysis / synthesis, in
anticipation of Strama;
6. To hone the minds
of the students on analysis and critical thinking.
COURSE OUTLINE :
If
you are doing Strama, you will find out some concepts are similar. You
must use the prescribed format for the Business Plan.
TITLE
|
ACTIVITY
|
SESSION
|
|
Mastery of Self
|
IQ
EQ
Attitude
Leadership
|
1. Inspirational Video
2. Submission of learning Agreement
3. Creativity / Innovation exercise
|
1 –4
|
Mastery of Opportunity
|
Seeking
Screening
Seizing
|
Macro Analysis
Micro Market
· Location
· Competition
· Customer
Serendipity Walk
|
5 -l0
|
Mastery of the Enterprise
|
Jeopardy Game
Case Analysis
Entrep Talk Visit
Special Reports |
l0-l4
|
GRADING COMPONENTS:
WHO
|
COMPONENT
|
WEIGHT
|
|
Individual
|
Attendance & Recitation
|
2.5%
|
1 hour late = 1 absence
1 absence = 0.75%
|
Individual
|
Factors Paper
|
2.5%
|
What factors I do / don't posses that make / do not make me a Business
Entrep (not more than 3 pages). You can do a self assessment available from
the internet. Do a thorough self analysis.
|
Individual
Individual
|
Inspirational Video
Business Plan
|
5%
25%
|
To be presented in class 2 – 3 minutes video featuring an
inspirational song that is in sync with your life history/ symbol. Please upload
at youtube and blogsend to profjorge.entrep.selfdev@blogger.com
Paper on planned enterprise, complete with opportunity screening, seizing,
marketing plan, operational plan, financials, timelines, exit plan.
(not less than 40
pages, due on the 45th calendar day after the semester ends).
|
Individual
|
Special Report
|
10%
|
10 minutes power point on assigned topic + uploading at slideshare. To complete the report the student must
blogsend the embed code to profjorge.entrep.selfdev@blogger.com
|
Individual
|
NU12
|
10%
|
Journal of what new opportunities the student saw at work or personal
life, cases or readings. The focus is opportunities and innovation. (Strictly
weekly submission only) Blogsend to profjorge.entrep.nu12@blogger.com
|
Individual
|
Case Analysis
|
10%
|
Assigned Cases. Use the SPADA outline (Situation, Problem,
Alternatives, Decision, Action).
This is mostly orals. See notes on Case Analysis.
|
SUBTOTAL (Individual)
|
65%
|
||
Group
|
Entrep / Designer / Artist /Visit / Talk
|
10%
|
Entrepreneur Talk in the classroom on his/her life's up and downs, and
advice to the class. (not more than 30 mins. and 30 mins. For Q & A).
Describe how he started the business. This may also be a plant visit.
Did he undergo the three masteries? Did they do the opportunity
seeking, screening and seizing?
Automatic grade of 4.0 for the group for this component.
|
Group
|
Micromarket Analysis
|
5%
|
Please See notes on Assignments.
|
Group
|
PDQ of microenterprise
|
5%
|
Please See notes on Assignments.
|
Group
|
New Illegal Activity
|
5%
|
Plan how to execute a new crime. It must not have been done before.
Act it out if you must.
|
Group
|
Creative Activity I
New Product Design
|
5%
|
To be done in classroom
|
Group
|
Innovation 2
|
5%
|
To be done in classroom
|
SUBTOTAL (Group)
|
35%
|
||
TOTAL
|
100%
|
Nota Bene: It is the responsibility of the student to read and
understand the assignments, the weights and the criteria of the grade.
The professor will not entertain queries on text and e-mail regarding the
assignments, nor shall the alibi that the class coordinator did not inform them
of the assignment.
SUGGESTED REFERENCES:
1.
13 Steps to Personal Power by Cerney
2.
17 indisputable Laws of Teamwork by John Maxwell
3.
Any book about negotiation
4.
Attitude is Everything by Jeff Keller
5.
Breakthrough Thinking by Hibino
6.
Control Your Destiny Or Someone Else Will by Tichy (re: Jack
Welch)
7.
Direct From Dell by Michael Dell
8. Effective Small
Business Management – an Entrepreneurial Approach. Norman M.Scarborough/Thomas Zimmerman. 6th ed.
1996 Prentice Hall.
9.
Execution by Larry Bossidy
10.
Failing Forward by John Maxwell
11.
Go Negosyo by Jose Conception III
12.
Good to Great by Jim Collins
13.
Heroic Leadership Chris Lowney
14.
High Output Management by Andrew Grove
15.
How to Wins Friends And Influence People By Dale Carnegie
16.
Intellectual Capital by Anne Brooking
17.
Lateral thinking by Edward de Bono
18.
Mind Mapping by Tony Buzan
19.
Pirate of the Silicon Valley Or Any book on Bill Gates
20.
Power and Influence – the Rules Have Changed by Robert
Dilanschrieder
21.
Profit with Honor by Daniel Yankelovich
22.
Psycho – Cybernetics by Maxwell Maltz
23.
Say Yes to your Potential by Skip Ross
24.
Secrets of Entrepreneurial Success by John Gokongwei
25.
Seize the day by Danny Cox and John Coover
26.
Super Power Memory by Harry Lorrayne/ Tony Buzan
27.
Techniques for Innovation by Anthony Gordy
28.
The Millionaire Next Door
29.
The Mind of The Strategist – by Kenichi Ohmae
30.
The Portable MBA in Entrepreneurship by William Bygrave, latest
edition. New York: John Wiley and Sons.
31.
The Road Less Traveled by Scott Peck
32.
The World is Flat
33.
Think and Grow Rich by Napoleon Hill
34.
Tough Times never Last Only Tough People Do by Robert Schuller
35.
War – 33 Strategies
36.
What They Don't Teach at HBS
37.
Who Moved My Cheese
38.
Why Do Buyers Buy? by Paco Underhill
39.
Winner's Edger by Dennis Waitley
40.
Business Model Innovation by Alex Osterwalker
41.
Blue Ocean by Kim
42.
Purple Cow by Seith Godin
43.
Free by Chris Anderson
44.
Innovators Dilemna by Clayton Christiansen
45.
Slideshare.net
TEXT BOOK :
INNOVATION AND ENTREPRENEURSHIP by Peter Drucker ( Optional)
CASES AND OTHER READING MATERIALS ARE AVAILABLE AT IMS.
Latest syllabus is also posted at blogs under page: syllabus
ASSIGNMENT NOTES
GROUP:
1. PDQ OBSERVATION (Group)
Even
a mundane business like "Taho"/BBQ conforms to matching of product
(output) to customer wants and needs. Otherwise you can't have a saleable
product, an enterprise observes certain measures / procedures to ensure that
product satisfies customer. "Taho" must be pure otherwise it will not
congeal. After a certain time, it is no longer "Taho".
DETERMINE the input / throughput (process) so that a product satisfies
customer.
SUGGESTED MICRO ENTERPRISE
Turo-turo
Banana Q
Fish Ball
Hot Pandesal
Lugawan
Barbeque
Adidas
Jollijeep
BarbeQ
Others – Sago / Gulaman / Hotdog
2. GROUP CREATIVE ACTIVITY 1 – New Product Design / Concept
Using
word algorithm, lateral thinking, or other Right Brain Thinking method, the
group will look at their own/third party product and design on improvement. The
new design must be compelling to the PTM, have solid benefits and affordable.
The design / report must contain:
Drawing, concept
Bill of materials / CGS (affordability)
How to produce the product
Product objective:
1. How does product meet customer
wants and needs?
2. How does it defeat competition?
3. How it is unique?
Analysis of product versus competition (2 or 3) on certain key
attributes. What will be the new positioning?
3. GROUP INNOVATIVE ACTIVITY 2
From
Group Creative Activity 1, the group goes to test of doable execution. The
group must be able to come up a working model of new product that met PTMs need
and wants; that resulted from Creative Activity. This will be done in the
classroom using limited time and resources
4. GROUP CREATIVE ACTIVITY 3
Look
at the current business concept / model of a target enterprise. Examine how you
can innovate on any or all of components of business model, so that the
enterprise can be competitive:
5. MICRO MARKET ANALYSIS
This is
group observation work when students see first hand the three factors of MICRO
MARKET analysis at work: CUSTOMER, LOCATION, and COMPETITION.
Go to
a mall and observe:
One fast food vs. another (Wendys vs. Jollibee vs. McDo.). Other
variants…
a. Chinese restaurant
b. Steakhouse restaurant
c. Coffee shop
d. Pizza
e. Turo-turo vs. another point-point
f. Fine dining
Describe / observe the following:
CUSTOMERS – people – age, sex, occupation
- behavior – what do they order? How long
do they stay?
- occasion – what's the occasion of visit to the enterprise?
- and other relevant observable behavior
LOCATION – describe location vs. traffic flow, pedestrians, prevalent
activity and area – commercial, industrial, etc?
- how does location affect customer profile?
ESTABLISHMENT – menu – Product / Price
- level of
service – Caring? Attentive? Lousy?
- speed of
service – (delivery) Slow? Fast?
- Facilities
N.B.
An
internet research does not qualify for this assignment and gets 0. This paper
is result of pure unadulterated observation.
6. GROUP CREATIVE ACTIVITY 4 - New Process / New Profit (5)
Examine a target business / enterprise. Look at present enterprise, process and
plan / draw new process that will result in change in following metrics
objectives:
1. New customer satisfaction delight
2. Lower costs – SP – Higher Profit
3. Better product quality (less
rejects/breakdown)
4. Faster turn-around time, queuing
Or examine product lines / value chains of the
company determine where costs increase in GP, velocity, turn-over, better
value à GP can be achieved!
7. NEW ILLEGAL ACTIVITY
Plan
a new crime that has not been done before. It must be outlandish and totally
new. The victims will not know what hit them and police can't detect catch who
did it.
INDIVIDUAL:
1. NU 12(10%) New12
New
12 is a practice set for creativity / innovation while difficult in the
beginning 6 exercise sharpens the mind to create and innovate. Creativity is
thinking of new idea / things, innovation is doing new thing. "Deep
practice develops talent" – Dan Coyle.
LIST OF MUST NU12 TOPICS to address per session. The students can submit
the NU 12 in any order via blog send email: www.profjorge.entrep.nu12@blogger.com. He may choose any
topic to his liking. The NU idea cannot just remain as new idea especially if
it just lifted from the net or from a book. The student must be able to
demonstrate his ability to apply it in real life situation or practice creative
imitation. The student must be able to discuss the how (application).
TOPICS
|
New attitude / paradigm
|
New spending habits / routine
|
Professionalism – new work, methods, practices
|
New processes at work , study
|
New products / product improvements
|
New business ideas
|
Serendipity walk – take a walk along a busy street near you. List down
as many business opportunities you can think of. Just list down.
|
What pisses you off at the mall? What do you suggest?
|
What pisses you off at the neighborhood? What do you suggest?
|
What pisses you off in your office/ What do you think must be done?
|
What pisses you off at AGSB? What must be done?
|
Or just think of whatever new things come into your mind. You may
take a look at the work of other students, and other blogposts at nuideashare.
2. LIST OF SPECIAL REPORTS
Special Reports (10%) are done in the class by students. The topics for SR are
listed below. The student must be able to summarize the key points in the
topic, explain the same in his own words and provide take home knowledge to his
classmates. The reporter must be able to relate the topic reported to entrepreneurship/creativity
innovation.
TOPICS
|
AREA OF MASTERY
|
1. Business and the Bible
|
Self
|
2. Confucianism
|
Self
|
3. Sun Tzu
|
Self
|
4. Superpower Memory
|
Self
|
5. Lateral Thinking
|
Self
|
6. Fan Li
|
Enterprise
|
7. Lateral Thinking
|
Self
|
8. The Princes of Serendip
|
Self
|
9. Strategy by Lidel Hart
|
Enterprise
|
10. The World is Flat
|
Enterprise
|
11. The E Myth by Michael Gerber
|
Enterprise
|
12. Social Entrepreneurship / Business
|
Enterprise
|
13. Henry Sy
|
Enterprise / Self
|
14. John Gokongwei
|
Enterprise / Self
|
15. Bill Gates
|
Enterprise / Self
|
16. Go Negosyo
|
Opportunity
|
17. Aravind Hospital in India
|
Enterprise
|
18. Grameen Bank
|
Enterprise
|
19. CSR vs. CSV
|
Enterprise
|
20. Social Enterprise in the Philippines, Echo Store, Grace and Gift, Human Nature
|
Enterprise
|
21. Business Model Innovation (BMI)
|
Enterprise
|
22. Business Process Improvement (Process Innovation)
|
Enterprise
|
23. Business process Outsourcing
|
Enterprise
|
24. Ideo / D School From B School to D School
|
Enterprise
|
25. Product Design Improvement
|
Enterprise
|
26. Creativity
|
Enterprise
|
27. Blue Ocean
|
Enterprise
|
28. Purple Cow
|
Enterprise
|
29. Freemium
|
Enterprise
|
30. Business Model
|
Enterprise
|
31. Effectuation entrepreneurship
|
Enterprise
|
32. Larry Farrel on Entrepreneurship
|
Enterprise
|
NOTES:
The students shall report in class using powerpoint or video emphasizing
the major points, the key learning from the readings and relating the same to
entrepreneurship, innovation and creativity. There is no need for the student
to submit a hard copy; however, he must upload his report at slideshare www.slideshare.net and furnish the
professor with a link or embed code. The latter action shall complete the grade
for the special report. The slideshare uploading trains the students on being
global and being competitive. The link or embed code can be emailed to
profjorge.entrep@gmail.com or blog send to profjorge.entrep.sentrep@blogger.com
.
ENTREPRENEURSHIP
(Innovating and Competing in the 21st Century
I. Course Outline
A. Introduction
1. Entrepreneurship
≠ risk-taking ≠ starting a business
2. Characteristic
of entrepreneurs
3. US, Filipino
Entrepreneurs
4. 4-Brain
Thinking by Hermann
B. Self
Mastery
1. 7 Masteries –
What businesses look for in MBA Grads
2. Learning to
Think
a. Categorizing
b. Classifying
c. Cause and
Effect, Sequencing
d. Syllogism
e. Critical
Thinking – Case Method
f. Creative
Thinking
i. Lateral
Thinking
ii. Thinking out
of the Box
3. Learning to Intuit
4. Learning to Feel
a. EQ
b. Adversity
Quotient
c. Empathy,
Sympathy
5. Learning to Lead
6. Learning to Do
a. Before doing
b. While doing
c. After doing
d. Strategic
Execution - KISFREK
7. Learning to Communicate
8. Learning to Be
a. Wonderment
b. Spirituality
c. Various
Philosophies
i. Sun Tzu
ii. Fan
Li
iii. Bible
d. Will to Live
C. Innovation
Distinguish among:
· Creativity
· Innovation
· Invention
· Entrepreneurship
1. NU 12
a. Opportunity
Seeking – PESTEL / Micromarket
b. Screening
2. Types of innovation
a. Organization
i. Processes –
(what pisses you off)
ii. Paradigm
b. Products /
Features
i. Markets
ii. Satisfaction
iii. Demand
c. Differentiation
i. Business
Model
ii. MVP
/ USP
1. Compelling
2. Captive
Market
3. Uniqueness
4. Social
Benefit / Value to Customer
5. Affordability
iii. Product
– "purple cow"
d. Profits
e. Megatrends
i. Social
Entrepreneurship
ii. BOP / UN 3rd Millennium Targets –
Jeffrey Sachs
f. Source
of new Profits
g. Markets –
Blue Ocean
3. Creativity
a. Brainstorming
b. Lateral
Thinking
c. Word
Algorithms
4. Opportunities
a. Seeking
i. Macro
– PESTEL
ii. Micro
1. Customers
2. Competition
3. Location
iii. What
pisses you off
b. Screening
ii. 12
R
c. Seizing
i. Three
feasibilities
ii. Business
Concept
iii. Business
Offering
iv. VMOKRAPI
v. SPATRES
d. Application
- Writing a Winning Business Plan
1. Business
Concept
a. Differentiation
b. Business
Model
c. Know
what you want
i. Business
Offering
ii. VMOKRAPI
d. Passing
Four Tests;
i.
Break-Even
ii. USP MVP Test
iii.
Cash Flow Test
iv. Execution Test
2. Business Organization
i. Financial Backers
ii. Technology Owners
iii. Board of Directors and Top Management
iv. Mid-level Executives
3. PTM
a. Slicing the
Market
b. Customer
NEEDS and WANTS
c. Value
Creation (Shared Value)
4. Estimate of Market Size
a. Opportunity-Seeking
i. MACRO –
Industry, Market
ii. Micro
– Location, Competition
b. Opportunity
Screening – 3 K / 12 R
c. Economies of
Scale as antidote to risk
5. Product Offering, Testing,
Justification / Positioning
a. Design
b. v.s.
Competition
c. FGD / UAI
6. SPATRES / EPS – to defeat
competition, to differentiate
a. Strategy
b. Meeting
Outcomes / Results
· Customer
· Market
· Financial
· Jobs
E. Other Related Topics
1. Larry Farrel – Corporate
Entrepreneurship
2. Handling Adversities
a. Fraud /
Thefts
b. Labor / Legal
Problems
c. Marketing / Competition
d. Dying Market
e. Taxation /
BIR, Government Regulations
3. Social Entrepreneurship
a. BOP Marketing
b. Social
Business
Grameen Bank / other business
Aravind Bank
R2R
Human Nature
c. Corporate
Shared Value vs. CSR
4. Techno Entrepreneurship
a. E-myth
b. Agribusiness
· Pioneer
seeds
· Work
at CLSU / Phil Rice
· Henry
Lim
CASE ANALYSES:
1. Jose Lontoc
2. Pranav
3. MICO
4. Victoria
Court
5. Red Crab
6. Entrepreneurial
Families of Asia
7. MC II
CRITERIA FOR BUSINESS PLAN (25%)
Topics / Business – It is a good idea that once the student enrols at
this subject, he/she immediately "enrols the business" he/she has in
mind. Eight (8) weeks is too short to write a decent business plan!
Size – preferably micro to small only
ASSETS ≤ 2 Million
EQUITY ≤ 500 T
If the student will start a new business, he and his/her group must show
proofs they can raise the amount.
Ownership
Can be owned by the student
May be owned by somebody else, but w/o Business Plan yet or is eligible
to be
made better by a Business Plan.
New / Start Up or Existing?
Either may be done. But given the time constraint, the student must
select an existing business enterprise. In case it is existing, the student
can't just describe its present operation – he MUST discuss both its present
operation AND proposal in each of the functions that must be made NEW /
ENTREPRENEURIAL.
MICROMARKET
It is good to have MACRO items included (PESTE – Political, Economic,
Social, technological, Environmental) that are relevant to the enterprise, but
the student must be heavy on the MICRO MARKET – Customer segment wants &
needs, competitor, and location.
Focus on how to make this small business find its place in the sun – to
succeed.
Not "hopefully" but SURELY!
The business plan should have a Financial portion – start up cost, Break
Even Analysis, cash flow, Profit & Loss and Balance Sheet. 3 years
projection is the minimum. If you miss number 5, the paper gets an F! If you
submit a late paper its
INC for a period of first 30 days, and an F thereafter for entire course
(not just for BP).
N.B. You cannot submit a strama paper for the requirement. Neither
can you submit a departmental plan, a project or operational plan, nor a plan
for medium to large business.
You may use either the strategic or the effectuation business plan model. You may search this in this blog Templates for Business Plan
You may use either the strategic or the effectuation business plan model. You may search this in this blog Templates for Business Plan
ACADEMIC INTEGRITY POLICY:
1. Don't be late. Being early is an earmark of an entrepreneur. If you
are late for class by more than 30 minutes, YOU WILL TREAT THE ENTIRE
CLASS; more than 1 hour late is considered an absence. The maximum number
of absences is three (3).
2. Late papers get an F! Nota bene!
3. Have your cellphones on silent mode while in class. If it rings
or sounds for text,
YOU WILL TREAT THE ENTIRE CLASS.
4. Groups of not more than 5 members each will be formed to co-manage
the class: conduct opening and closing prayers, and conduct the class in an
interesting way, do graded group work and case analysis.
5. Business Plan should be in hard copy form. (8.5" x 11" /
Letter Paper, 1-inch margins, Arial 11, Double-spaced) (Please don't ask –
"Can I e-mail?").
6. Students with perfect attendance will get awards at the end of the
term.
7. There will be a class secretary who will be appointed at the start of
the term.
He/She will check attendance; remind group
assignments, activities, handle simple administrative tasks of scheduling, etc.
Her / his decision will be final.
8. All ideas that are not the
student's should be acknowledged via footnotes and bibliography.
9. Cut-and-paste papers are not to be tolerated. There are available
software that can detect such. The Professor appreciates original work and may
entirely disregard work that seems to be lifted from the Internet.
10. Plagiarism and copying original work, not properly annotated
are not to be tolerated. The student, when caught, shall get an F.
11. The AGSB Faculty is enjoined not to give INC grade anymore. If
the student can't make up for a work and
submit a major paper like a business plan 4 weeks after
end of semester, the professor is enjoined to give an F instead of INC
for the subject! (September 5, 2009
memo from the REGISTRAR).
12. The subject matter that must be reflected on the student's
Business Plan must be those discussed in the class. Irrelevant materials
will be disregarded.
13. The required format for the Business Plan is contained in the
syllabus/case book.
Please comply.
14. The grading policies contained in the syllabus will be the one
followed in grading the student. Please read
them carefully.
15. Those papers, especially the NU12 that do not conform to the notes
and assignments will not be published.
16. The student is given up to the last day of class to submit all late
assignments. Otherwise the rule on late assignment shall apply. The
same holds true for offer to make up.
OTHER NOTES:
1. Student has 45 days after last day
of class to submit Business Plan. The Prof. will be available for
consultation during the period.
2. Relevant lectures / references are
at blog of www.profjorge.entrep-jorge.blogspot.com. The
updated syllabus can be searched at the pages entitled “MBA Standard
Entrepreneurship Syllabus 2013 v3 “ at the said blog.
3. NU 12 shall be blog sent to profjorge.entrep.nu12@blogger.com
4. It is the responsibility of the
student to acquire the syllabus and/or visit the blog site of the professor; to
purchase the textbook and the required case book. It is at the option of the
student to acquire the textbook/casebook.
NOTES ON THE ASSIGNMENT
1. Factors paper (Group
reports, embed code of SR) shall be blog sent to profjorge.entrep.ateneo@blogger.com
2. All NU 12 shall be blog sent
to profjorge.entrep.nu12@blogger.com. They are in draft
form at the blog and will be published with a grade if accepted.
3. Links to inspirational video and or embed code
at youtube shall be blog send to profjorge.entrep.selfdev@blogger.com.
4. For all blog send email:
#
|
Objectives
|
Topic
|
To Read/ Lecture
|
Class
Activity
|
Group
|
Individual
|
Assignment/ Items to be submitted
|
1
|
1. to familiarize student with care
2. To introduce student & professor
|
Entrepreneu-rship
|
1. Write data on class card
2. walk through syllabus
3. Self Introduction
4. Professor Introduce self
|
1. Debate
Entrepreneurs are born/ made or lucky
|
1. Class Cards
2. Learning Agreement
3. Class Seating Arrangement
4. Groupings
|
||
2
|
SELF MASTERY
1. To emphasize
important of self mastery in entrepreneurship
|
Self
Mastery
|
Self
Mastery
|
1. Presentation
of 3-5 Video about inspirational song that represent you with your pictures/
achievement
|
Inspirational
Video Presentation (3-5 mins.)
|
1. 2-3 Pages
Factors paper graded. (2.5 pts)
2. 3-5 mins.
Video presentation about inspirational song and your self
3. N.U 12
(graded)
|
|
3
|
Self Mastery
|
1. Illegal
Activity (5pts.)
|
1. Illegal
activity 5 pts(graded)
2. N.U 12
(Graded)
3. Topic of
business plan (Graded)
|
||||
4
|
Opportunity
|
1. Effective
Entrepreneurship
|
Creative activity
product design in class (5 pts)
|
1.Product drawing
2. NU 12
3. Outline of BP
|
|||
5
|
1. Introduction
to Entrepreneurship
|
Prototyping a
product in class
|
Start of special
reports
|
1. Product
Prototype
2. NU 12
3. Business
Concept
|
|||
6
|
1. To emphasize
importance of creativity in entrepreneurship
|
Creativity
|
1. Slide share on
Creativity
|
PDQ (Graded)
5 pts.
|
SR
|
1. NU 12 Business
Model
2. Business
Models for both for BP
|
1. Indicate your name
2. For the email subject, indicate the correct
title of your assignment.
3. The blog send will not accept an attachment; therefore do not attempt
enclosing attachment.
4. It may take some time for your assignment to appear; the professor
has other jobs.
5. Viewing the assignment:
1. For group activity assignments: www.profjorgeentrep-jorge.blogspot.com
.
2. For NU12: www.entrepnew.blogspot.com
3. For Inspirational Video: www.profjorgeentrepdev.blogspot.com
.
N. B: If the assignment was not posted for quite a while
these could be the causes:
1. You typed in the wrong email address. If you missend the assignment,
the professor has no way of sending it to another site/address.
2. The embed code or link was wrong or with missing
java script character.
3. There were similar assignments that have been submitted; or
that there are existing ideas.
CLASS SYLLABUS FOR MBA STANDARD
#
|
Objectives
|
Topic
|
To Read/ Lecture
|
Class
Activity
|
Group
|
Individual
|
Assignment/ Items to be submitted
|
7
|
1. Business Model Canvass by Osterwalder
|
MICROMARKET
Analysis (Graded 5 pts.)
|
SR
|
1. NU 12
2, Resources available (for effectuation)
3.Objectives for Causal Entrepreneur
|
|||
8
|
Practice on Case
Analysis
|
1, Case Method
|
1. MC 2
|
SR
Case Analysis Jose Lontoc
|
1. NU 2
2. Network for Effectuation BP
3. Organization for Causal BP
|
||
9
|
Case Analysis
|
Finance
|
Finance Power point
|
SR
Case Analysis
1. Abes Meat
2. Pranav
|
1.NU 2
2.BP Business plan - The product for both PTM,
|
||
10
|
New Marketing
|
New Marketing
|
SR
Case Analysis
Mico A & B
|
1. NU 12
2. BP Sales Forecast
|
|||
11
|
To review FS Projection
|
FS
|
Excel FS Project
|
Discuss of Finance / Ratios
|
SR
Case Analysis
1. Victoria Court
|
NU 12 BP Financial
|
|
12
|
To review how process improve value
|
Business process improvement
|
Business Process
|
SR
Case Analysis
1. Entrep families of Asia
|
NU 12
BP Financial Projections
|
||
13
|
Business Model Innovation
|
1. Blue Ocean Strategy
2. ERRC
3. Strategy
|
Entrep. Guest
|
SR
|
NU 12
BP Exit Strategy
|
||
14
|
Entrep. Talk- Encounter with real entrepreneur
|
Entrepreneurial Express
|
Entrepreneurs
|
Entrep. Guest
|
Closing ceremonies
Awarding of Certificates
|
BP Rough Draft Submission
|
A. INDIVIDUAL
Component
|
Individual
|
Weight
|
Comments
|
|||
Attendance
|
Individual
|
2.5
|
1 hour late = 1 absence
1 absence = -2 pts.
Max of 3 absences
|
|||
Factors Paper
|
Individual
|
2.5
|
Completeness
50%
|
Analysis
20%
|
Relevance
30%
|
Not Less than 3 pages
(Upload to Blog)
|
Inspirational Video
|
Individual
|
5
|
Theme 50%
|
Originality 30%
|
Relevance 20%
|
3-5 minutes to be uploaded at
youtube.
|
Special Report
|
Individual
|
10
|
Completeness
50%
|
Relevance to Entrepreneurship
20%
|
Presentation
20%
|
Not more than 20 minutes
presentation in class;
(Upload presentation to Slide
share, furnish embed code)
|
NU 12
|
Individual
|
10
|
Uniqueness
70%
|
Practicality
30%
|
1 page of new ideas submitted
weekly
|
|
Business Plan
|
Individual
|
25 pts
|
Completeness
70%
For the
|
Incorporation of
In Business Plan
|
Various Learning
(30%)
|
Not less than 40 pages
NB: If there is a product sample +
0.5
|
Case Analysis
|
Individual
|
10
|
Critical Thinking
70%
|
Relevance of
Hypothesis /
|
recited facts to
Objectives (30%)
|
Orals
|
65
|
B. GROUP
Individual/
|
Content
|
Polish
|
DATA/ FACTS/
|
|||||
Component
|
Group
|
Weight
|
Relevance
|
Analysis
|
Craftsmanship
|
Creativity
|
Presentation
|
Comments
|
Micro market Analysis
|
Group
|
5
|
20
|
30
|
10
|
20
|
20
|
Soft copy only
(Upload to blog) |
PDQ / EDS
|
Group
|
5
|
20
|
30
|
10
|
20
|
20
|
Upload to the blog
|
New Illegal Activity
|
5
|
10
|
30
|
40
|
20
|
≤ 10 minutes
Presentation; no reports required
|
||
Entrep Visit / Talk
|
Group
|
10
|
AUTOMATIC 4.0 IF ENTREPRENEUR
VISITS THE CLASS
|
|||||
Product design/ Product Prototype
|
Group
|
10
|
10
|
Group
|
To be done in class. The group
shall submit the menu for the design portion
|
|||
35
|
||||||||
9-POINT SCALE FOR SCORING STUDENT PERFORMANCE
(Marzano, 2004)
Score
|
Description
|
4.0
|
In addition to Score 3.0 performance, in-depth inferences and
applications that go beyond what was taught.
|
3.5
|
In addition to Score 3.0 performance, partial success at inferences
and applications that go beyond what was taught.
|
3.0
|
No major errors / omissions regarding any of the information and/or
processes (simple or complex) that were explicitly taught.
|
2.5
|
No major errors / omissions regarding the simpler details and
processes, and partial knowledge of the more complex ideas and processes.
|
2.0
|
No major errors / omissions regarding the simpler details and
processes, but major errors / omissions regarding the more complex ideas and
processes.
|
1.5
|
Partial understanding of the simpler details and processes but major
errors / omissions regarding the more complex ideas and processes.
|
1.0
|
With help, a partial understanding of some of the simpler details and
processes and some of the more complex ideas and processes.
|
0.5
|
With help, a partial understanding of some of the simpler details and
processes, but not the more complex ideas and processes.
|
0.0
|
Even with help, NO understanding or skill demonstrated.
|
Personal Data - Learning Agreement
(Please submit by the Second Session)
Student Data
Date:
______________
Name: _________________________ Cell Phone No.
_______Email: ___________
Business Address: ________________________ Current Position:
_______________
Residence Address: ______________________________________________________
Educational Attainment:
School
Year
Course
Honors
Post Graduate ____________________
_________ _________
____________
Undergraduate ____________________
_________ _________
____________
Special Skills: ____________________________________________________________
Hobbies: _________________________________________________________________
Work Experience
Company
Position/Responsibility
Period
Achievement
________________
___________________
____________
_______________
________________
___________________
____________ _______________
________________
___________________
____________ _______________
Business / Enterprise Experience:______________________________________________
_________________________________________________________________________
Business Plan Topic in Mind: ________________________________________________
1. Notable Achievement/s.
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
2. Failures (if any?)
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
3. SELF ANALYSIS (WHERE AM I NOW?) (Related to Entrepreneurship)
STRENGTHS WEAKNESSES
HABITS ______________________________ ____________________________
ATTITUDE ______________________________ ____________________________
SKILLS
______________________________ ____________________________
KNOWLEDGE _____________________________ ____________________________
4. WHERE AM I GOING?
a.
Personal Vision Statement:
__________________________________________________________________________________________________________________________________________________________
b. Personal Mission Statement:
__________________________________________________________________________________________________________________________________________________________
c. Desired Material Reward for the next 5 years – SMART (Specific,
Measurable, Achievable, Realistic, Time-Based)
WHAT
HOW TO GET
THERE
WHO WILL HELP
(position/ annual salary,
YOU GET THERE?
perks, cars, house/ wealth)
Year 1 ___________________ _____________________
___________________
Year 2 ___________________
_____________________
___________________
Year 3 ___________________
_____________________
___________________
Year 4 ___________________
_____________________
___________________
Year 5 ___________________
_____________________
___________________
6. What will be the value if any of the subject, to your
profession/objective?
__________________________________________________________________________________________________________________________________________________________
8. What grade do you expect?
_____________________________________________________________________________
9. How will you get the grade that you expect?
_____________________________________________________________________________
I undertake to abide by this learning agreement.
______________________________
________________
Students
Printed Name/Signature
Date
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