My micromarket analysis of Vikings buffet today

Megamall, Mandaluyong City Philippines   |  April 9, 2014

Vikings site

                                Their logo;  does it belong to an international group?

                                   The placemat paper

It my wife's xx + 3th birthday today and my daughters gave her a birthday celebration at Vikings at the new Fashion Hall of Megamall.  Since it was a Holiday, our price was P1,088 per adult (there were 10 of us)

The promos for today are:

10 + 1 for groups

Free treat for the graduate

Free for birthday celebrant.

We got 3 senior citizen discount (I forgot to bring mine) and my wife was of course free.   Since it was a holiday, the place was full.

The PTM:

                     Son and mom having marshmallows coated with chocolate syrup from choco fountain

                                 Friends having a treat

                                     Song and Viking headgear for the birthday celebrant

Those who can spend P1,000 per meal/per head.  (The Pino target market that Pino wants.   The crowd was mixed:

1. Families

2.  elderly

3.  foreigners, balikbayan (the spoke English to their children)

4.  those who wanted to give a special treat to a friend, spouse or girl friend, boyfriend, barkada.

Very clearly, it was the occasion that counted.  There were at least 10 to whom the waiter sang birthday songs.  (It was thrilling, emotional thing for the celebrant) Anyway, it was so because there was a promo)  I did not know if there were graduates.  No one sang a school song there?

                                       Spaces aisles

                                  International fashion tenants

                                  Great architectural details

                                         Mannequins galore

                                       Very classy and upscale

                                    The view of mannequins from 4F

Location:

There are several Vikings:  MoA, Marikina, Davao and now at Megamall.  This looks like an attraction for the Fashion Mall since it caters to more heavy spender.  The resto overlooks the MRT and the other tall buildings of Mandaluyong..  It is located at 4th floor of the Fashion Hall (the new circular building near Shangrila constructed on what used to be old entrance and open parking (in case you havent visited Megamall lately

The elevators going up from GF are high speed and can accommodate up to 20 pax (unlike the scenic elevator of megamall which are slow and have very low capacity.  The Fashion Hall has wide walkways, and large atrium  (It would like to present itself as not sale/sm mall

Competition

On Pricing  - On Sunday and holidays, they are way up other buffet and smorgasbord.  They are cheaper than Dads or Kamayan on weekdays.  They are more expensive than Kabalen.  But are cheaper than Discovery, Shang or the Sofitel buffett  which are Pl,000+

Their promos are competitive.

                                           The birthday cake. They had about a dozen ready

                                The juice, coffee, alkaline water, sofdrink and beer bar.  Unli refills

                                 The dessert bar features cakes, pastries, salads and fresh fruits

                                    The wine bar (it is not for free?

                             A premium location with sofas and overlooks EDSA and the MRT

                                Where you can order tuna, squid, salmon grilled

                                       Pinoy foods here

                                   My food

The product

I guess they offer at least 300 dishes/beverage selection:  divided into 6 sections:  Japanese, dessert, drinks (which include coffee, beer, juices), dessert, Italian food (pizza, bread, spaghetti) and Filipino food, fresh fish and meat for grill.  Wow.  I was not able to taste all of them. It was real value for money and my wife was very happy how she celebrated her xx + 3 birthday.

Great ambience and great food servers and crew.  Attentive, well dressed and work hard (dahil bago pa?)

Would I recommend Vikings to friends and followers?  Definitely yes

Would you go there on an important  occasion?

Other facilities:

                                          Wall decor

 x                               Dividers

                                    Unique signage for mens cr

                                     Unique design for wall tiles at urinals

                                       Unusual tile texture in the cubicle

                                  Wall decor in the CR