Words of wisdom from Peter Thomas - powerful magic words in marketing and sales

Every generation needs a revolution - an entrepreneurial revolution

This post encountered Peter Thomas at YT recently and I came across some simple tips from him at YT last week:

    1.  The magic words in sales

    2.   The magic of CLARITY

1.   Magic words (we know this a long time ago but we forgot)

    1.  Free.  But it must be of value to have effect.  It could not be cheap.  We give a lot of give away but

         They are cheap.    e.g This book is worth P1,050 but comes free if you buy.  

         Promo items can be given at each stage of the sales funnel.   X for being a lead:   inquiry, like etc'  

         requst for a sales call.    Y for a sales meeting.     Z reward for buying

2.  You.   No need to explain

3.  Yes.    Yes.   Nothing beats yes.   Affirmation.  Positivism

BONUS

4.  Hate.  What do you hate?  What pisses you off.   Sometimes negative reframing of statements draw the attention and persuade others to believe.

2.   What is the secret of the jar/package

       Sometimes the customer cant know what is really in the package or the jar.  That has to be made clear.  A response to a unclear message is no response at all

      So install a sense of the clarity on:

      1.  Who we are?

      2.  What value we offer?

      3.  What is in the jar.

If you are interested in more coaching materials from this post.  Gmail:    profjorge.entrep@gmail com, Dm jorgeus george.