Showing posts with label HBR. Show all posts
Showing posts with label HBR. Show all posts

Sunday, June 30, 2013

How do you figure out market potential? from HBR and Linked In

Forwarded articles from Linked In/HBR.  Enjoy the free article

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Date: Sat, Jun 22, 2013 at 12:10 AM
Subject: How do you figure out market potential?



Harvard Business Review
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Harvard Business Review
June 21, 2013
Manager's Choice
How do you figure out market potential?
Started by Tracy Williams
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Tuesday, January 1, 2013

Innovation straitjacket - how your innovation efforts are stymied?

From HBR

The straitjacket was invented in 18th century in France for mental disorder patients to prevent them from hurting themselves or others.  However, in a way or another, companies create, and this comes from the top create straitjackets vs innovation. It is functional though because it promotes order and stability.  Some of the straitjacket to innovation.

1.  Constrained by current capabilities  -- E.g.  a project/product cant be done because it is beyond core competency or capability. 

Remember Howard Stevenson of Harvard who defined entrepreneurship as "pursuit of opportunities without regards to resources currently controlled"

2. Fear of cannibalization - will the new offering eat into the current sales?

3.  Dread of dilution -  lower over all margin and ROI.  New product marketing and low volume eat into over all profits.

4. Brand  -  brand extension is bad (Al Reis and Jack Trout).  We cant depart from the brand. 

5.  Channel trap -  we try to sell new products through same channel and we have disappointments.

So it is better to leave innovation to a separate unit.

Straitjackets to innovation;  how can you innovate if you fear to innovate?

Zero tolerance for Grammar Mistakes - from HBR

From HBR - Kyle Wiens of iFixit

The author has instituted a zero tolerance for grammatical mistakes.  It is understandable for his business that is involved in writing.  But he requires the same for other non writing jobs.  Grammatical errors when it goes out into the web, makes the organization look foolish and unprofessional.

God is in the details.  Those who make these mistakes betray their eye for details, remembering things and often make mistakes in their work.  Remember what the new CEO did when he took over Korean Airlines after a terrible crash (due to misunderstanding with the control tower staff?   He had everybody go on English training.   Seems very logical.

I am often dubbed as an editor or copywriter when ever I fine Accounting people in making mistakes in the Voucher.

How about you?

Will you hire people who use wrong grammar?

Economic crisis and low returns demands more innovation - HBR

From Harvard Business Review

There is economic crisis both in US and across the Atlantic;  and traditional business enterprises returns have been anemic;  the BRIC nations have not been doing so well lately.  As always it is noted that crisis breeds a lot of opportunities.   Recent developments in oil and energy explorations makes this a bright spot in US economy. Everywhere, human ingenuity powered by self empowerment will drive up economy

Some areas where growth will come from:

l.  Badges of skills (certification training.  This is a booming business for CCE at AGSB)

2. Making money from Multitasking ;   also movies and broadcasting, media have to adapt their business models/infrastructures to this development

3.  Recofriendation

4. Newer models of entrepreneurship for higher yields and returns

MIchael Schrage at HBR