POINT OF COMPARISON
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PIZZA HUT
Robinson's Mall Ermita
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SHAKEY'S PIZZA
Que Ave Branch
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CUSTOMER
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People
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Mostly office workers; some students
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In groups: office mates, friends, families
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Age
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Students (around 18 y/o) to 40s; a few senior citizens
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From Kids to adults
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Sex
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60% females: 40 % males
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Equal no of males & females
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Occupation
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Students, office workers, senior citizens
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Middle income
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Behavior (what do they order? How long do they stay?)
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Pasta, pizza; stays for a max of 30 mins
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Pizza, chicken, Mojos, combo meals; customers stay until food is consumed
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Occasion (What's the occasion of the visit to the pizza est)
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Break time; snacks
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Dining after work
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Other relevant observable behavior
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Most customers are satisfied with the buy 1 take 1 pizza promo
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Satisfied customers
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LOCATION
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Describe location vs traffic flow
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Ground floor, mall area; mall itself is very near schools, offices; easy access to PUV
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Along main road, accessible to commute
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Pedestrians
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Ground floor, mall area: almost at the center of the mall; easy access; walking distance to offices and schools
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Accessible to pedestrians
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Prevalent activity
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Mall activities, shopping, walking; mall itself is very near schools, offices
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Business offices
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And Area, commercial, industrial, etc?
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Commercial
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Commercial
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How does location affect customer profile?
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A lot of contact with a lot of people (easy access, walking distance from schools/offices) will result to a higher chance of people having meals in their establishment
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Accessible location open for more customers
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ESTABLISHMENT
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Menu (product, price)
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Varied but usually pizza, pasta are ordered; affordable; cheap with the buy 1 take 1 pizza
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Varied: appetizers, main course, dessert, coffee; available choices of healthy food like salad; price is affordable
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Level of Service (caring? Attentive? Lousy?)
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Friendly crew; Attentive
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Friendly crew, attentive to needs of customers
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Speed of Service (delivery) slow? Fast?
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fast service (10 minutes tops usually per order)
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Fast service: met the mentioned time of food delivery
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Facilities
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Spacious, enough tables and chairs
Although not PWD - friendly
One CR for all customers
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Wide space, tables spacious, comfortable chairs; with fun zone, an area for children to play
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