Sir,
Please find the presentation of Micromarket analysis of McDo and Jollibee in Angeles City
Jopet Pineda.
Showing posts with label micromarket analysis. Show all posts
Showing posts with label micromarket analysis. Show all posts
Friday, April 4, 2014
Sunday, March 16, 2014
Micromarket Analysis: Gustav Coffee vs Coffee Academy by Group 3
Good afternoon Sir!
Forwarding our MS Word copy of our micro market analysis for the following establishments
The Coffee Academy and Gustav Cafe
Submitted by:
Group 3
Angel Orseno
Roman Cruz
Ana Sophia Miranda
Marlon Pizarro
Thank you po!
MICRO MARKET ANALYSIS
The Coffee Academy
Business Background:
The Coffee Academy is a household name in Pampanga when it comes to serving coffee blends and delectable dishes. What distinguishes Coffee Academy from other shops is that it uses Kapeng Barako(local coffee bean that is now near extinction) as the main bean for Coffee Academy’s house blend. The coffee house only uses local quality beans from Sagada Mountains, Cavite and Batangas plus all syrups and sauces are made from 100% sugar cane with no artificial flavouring. Customers
>People- Young generation, age 16-24 years old, mostly students
>Behavior- lively and energetic
Usually orders coffee, short order meals ( fries, tacos etc )
Night cap customers usually order beers/ alcoholic drinks
>Occasion- hanging out/ chilling out with friends
Use as venue for mini meetings/ group meetings etc
>Location
Ø the location lies in the center of central business district/ Balibago entertainment area.
Ø More accessible to different offices, schools and entertainment areas
Ø Usual hang out avenue at night- all classes
Ø Location establishes the profile of its customers- generally young adults, students that needs a place to hang out with a complete mix of everything they need or enjoy to do
Ex. Food, coffee alcoholicdrinks, cigarettes ( outside seating )
Establishment
>Menu- they offer coffee, cakes, short order meals, pizza and alcoholic drinks
- more variants offered on short order meals, coffee and even alcoholic drinks
>Price – generally affordable and competitive vs. established coffee shop in the area
>Service- Mediocre service, not so jolly
>Speed- fast serving of short order meals,
>Facilities- comfortable, available function area to accommodate big groups, cozy atmosphere
- faster WIFI connection
- small tables are provided to accommodate more customers
- pop music that suits today’s generation
MICRO MARKET ANALYSIS
Gustav Cafe
Business Background:
Gustav Cafe is a French-themed restaurant in Angeles and San Fernando City which offers Italian, French and other international cuisines. A wide selection of beverages is also serve such as frappe, coffee and alcoholic drinks.
The restaurant was named after the engineer of Eiffel Tower (French: La Tour Eiffel) who is Gustave Eiffel, the iconic tower of Paris which is located in Camp de Mars and built in 1889. This tower serves as the symbol or icon of Paris France.
PLEASE VISIT THE LINK FOR HIGH RESO PICTURES
http://www.willexplorephilippines.com/gustav-cafe-angeles-city/
Customers
>People- Young adults, mostly working/ Economic class A, B
>Behavior- Prime and proper in their actions
Looking for a place where there is less noise
>Occasion- hanging out/ chilling out with friends
Use as venue for mini meetings/ group meetings etc
Meet up with clients or business partners
>Location
Ø Situated at the left side of the road. Located at the end side of the famous Balibago entertainment district
Ø Located at the ground floor level of a newly open hotel.
Ø The café is lined up to different high end restaurants
Establishment
>Menu- they offer coffee, pizza and steaks and other Italian inspired menu. With alcoholic drinks, wine and different kinds of tea
- relatively few coffee variants to offer but with different kinds of pastries
>Price – price ranges P170- P460 on their entrée
>Service- Prime and proper. No chit chatting even ther are no customers.
>Speed- relatively slow on main entrée
>Facilities- inferior WIFI
- with big couches and expensive tables and chairs are used.
- Lighting is very cozy and warm.
- With pizza pugon
- Bossa nova music is being played
Monday, February 3, 2014
Submission of Assigments at AGSB Iloilo
MicroMarket Analysis by Clavecillas, Sollesta and Uygongco
PDQ by Clavecillas, Sollesta and Uygongco
Special Report - Purple Cow by Terence Uygongco
Terence Uygongco
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Wednesday, May 29, 2013
Micromarket Analysis of Teriyaki Boy & Sakura
Hi Sir.
Here is the micromarket analysis of two Japanese restaurants by Group 2. Thank you.
By Group 2: Cat Chua | Marty Dagdag | Mako Franca | Rhea Jardin | Gads Santos
Teriyaki vs Sakura micromarket analysis at slideshare
Here is the micromarket analysis of two Japanese restaurants by Group 2. Thank you.
By Group 2: Cat Chua | Marty Dagdag | Mako Franca | Rhea Jardin | Gads Santos
Teriyaki vs Sakura micromarket analysis at slideshare
Tuesday, March 19, 2013
Saturday, February 2, 2013
Janice Saraza shared "Micromarket analysis by " with you
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Anna Antoinette shared "Mbah 10b entrep micro market analysis final lablag on turo turo" with you
Goodmorning Prof:
Respectfully submitting our group's slideshare embed code.
Thank you
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Micromarket Analysis of Pizzeria
Micro Market Analysis (Yellow Cab and Pizza Hut)
Athens Cruz
Camille dela Cruz
Jennifer Liquete
Manuel Carlo Cristobal
Wednesday, January 30, 2013
Monday, January 28, 2013
MICRO MARKET ANALYSIS GROUP ASSIGNMENT FROM PSG MBAH 10B
MICRO MARKET ANALYSIS
PSG Group Assignment
BANDONG, MARIA CONCHITINA
COLOMA, LEILANI
DE GUZMAN, MELQUECEDES JR
DIMAANO, MA. ELSIE
January 26, 2013
Submitted to Prof Jorge Saguinsin
Observe one fast food vs another (in our case, pizza)
Describe and observe the following:
POINT OF COMPARISON
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PIZZA HUT
Robinson's Mall Ermita
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SHAKEY'S PIZZA
Que Ave Branch
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CUSTOMER
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People
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Mostly office workers; some students
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In groups: office mates, friends, families
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Age
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Students (around 18 y/o) to 40s; a few senior citizens
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From Kids to adults
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Sex
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60% females: 40 % males
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Equal no of males & females
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Occupation
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Students, office workers, senior citizens
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Middle income
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Behavior (what do they order? How long do they stay?)
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Pasta, pizza; stays for a max of 30 mins
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Pizza, chicken, Mojos, combo meals; customers stay until food is consumed
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Occasion (What's the occasion of the visit to the pizza est)
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Break time; snacks
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Dining after work
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Other relevant observable behavior
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Most customers are satisfied with the buy 1 take 1 pizza promo
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Satisfied customers
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LOCATION
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Describe location vs traffic flow
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Ground floor, mall area; mall itself is very near schools, offices; easy access to PUV
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Along main road, accessible to commute
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Pedestrians
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Ground floor, mall area: almost at the center of the mall; easy access; walking distance to offices and schools
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Accessible to pedestrians
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Prevalent activity
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Mall activities, shopping, walking; mall itself is very near schools, offices
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Business offices
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And Area, commercial, industrial, etc?
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Commercial
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Commercial
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How does location affect customer profile?
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A lot of contact with a lot of people (easy access, walking distance from schools/offices) will result to a higher chance of people having meals in their establishment
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Accessible location open for more customers
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ESTABLISHMENT
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Menu (product, price)
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Varied but usually pizza, pasta are ordered; affordable; cheap with the buy 1 take 1 pizza
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Varied: appetizers, main course, dessert, coffee; available choices of healthy food like salad; price is affordable
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Level of Service (caring? Attentive? Lousy?)
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Friendly crew; Attentive
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Friendly crew, attentive to needs of customers
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Speed of Service (delivery) slow? Fast?
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fast service (10 minutes tops usually per order)
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Fast service: met the mentioned time of food delivery
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Facilities
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Spacious, enough tables and chairs
Although not PWD - friendly
One CR for all customers
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Wide space, tables spacious, comfortable chairs; with fun zone, an area for children to play
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Ma. Elsie M. Dimaano, MD
Radiation Oncologist
Radiation Oncologist
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