Good afternoon Sir!
Forwarding our MS Word copy of our micro market analysis for the following establishments
The Coffee Academy and Gustav Cafe
Submitted by:
Group 3
Angel Orseno
Roman Cruz
Ana Sophia Miranda
Marlon Pizarro
Thank you po!
MICRO MARKET ANALYSIS
The Coffee Academy
Business Background:
The Coffee Academy is a household name in Pampanga when it comes to serving coffee blends and delectable dishes. What distinguishes Coffee Academy from other shops is that it uses Kapeng Barako(local coffee bean that is now near extinction) as the main bean for Coffee Academy’s house blend. The coffee house only uses local quality beans from Sagada Mountains, Cavite and Batangas plus all syrups and sauces are made from 100% sugar cane with no artificial flavouring. Customers
>People- Young generation, age 16-24 years old, mostly students
>Behavior- lively and energetic
Usually orders coffee, short order meals ( fries, tacos etc )
Night cap customers usually order beers/ alcoholic drinks
>Occasion- hanging out/ chilling out with friends
Use as venue for mini meetings/ group meetings etc
>Location
Ø the location lies in the center of central business district/ Balibago entertainment area.
Ø More accessible to different offices, schools and entertainment areas
Ø Usual hang out avenue at night- all classes
Ø Location establishes the profile of its customers- generally young adults, students that needs a place to hang out with a complete mix of everything they need or enjoy to do
Ex. Food, coffee alcoholicdrinks, cigarettes ( outside seating )
Establishment
>Menu- they offer coffee, cakes, short order meals, pizza and alcoholic drinks
- more variants offered on short order meals, coffee and even alcoholic drinks
>Price – generally affordable and competitive vs. established coffee shop in the area
>Service- Mediocre service, not so jolly
>Speed- fast serving of short order meals,
>Facilities- comfortable, available function area to accommodate big groups, cozy atmosphere
- faster WIFI connection
- small tables are provided to accommodate more customers
- pop music that suits today’s generation
MICRO MARKET ANALYSIS
Gustav Cafe
Business Background:
Gustav Cafe is a French-themed restaurant in Angeles and San Fernando City which offers Italian, French and other international cuisines. A wide selection of beverages is also serve such as frappe, coffee and alcoholic drinks.
The restaurant was named after the engineer of Eiffel Tower (French: La Tour Eiffel) who is Gustave Eiffel, the iconic tower of Paris which is located in Camp de Mars and built in 1889. This tower serves as the symbol or icon of Paris France.
PLEASE VISIT THE LINK FOR HIGH RESO PICTURES
http://www.willexplorephilippines.com/gustav-cafe-angeles-city/
Customers
>People- Young adults, mostly working/ Economic class A, B
>Behavior- Prime and proper in their actions
Looking for a place where there is less noise
>Occasion- hanging out/ chilling out with friends
Use as venue for mini meetings/ group meetings etc
Meet up with clients or business partners
>Location
Ø Situated at the left side of the road. Located at the end side of the famous Balibago entertainment district
Ø Located at the ground floor level of a newly open hotel.
Ø The café is lined up to different high end restaurants
Establishment
>Menu- they offer coffee, pizza and steaks and other Italian inspired menu. With alcoholic drinks, wine and different kinds of tea
- relatively few coffee variants to offer but with different kinds of pastries
>Price – price ranges P170- P460 on their entrée
>Service- Prime and proper. No chit chatting even ther are no customers.
>Speed- relatively slow on main entrée
>Facilities- inferior WIFI
- with big couches and expensive tables and chairs are used.
- Lighting is very cozy and warm.
- With pizza pugon
- Bossa nova music is being played
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