Wednesday, January 16, 2013

Avoid These 10 Marketing Goofs



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From: Intuit Small Business Blog <blog@intuit.com>
Date: Fri, Jan 11, 2013 at 9:10 PM
Subject: Avoid These 10 Marketing Goofs



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oops
As a competitive small-business owner, it's easy to get so caught up in the latest trends that you lose sight of your company's goals. This can, of course, lead to …
languages
Keeping opening lines of communication in any office can be a challenge. As the U.S. workforce becomes increasingly diverse and multilingual, the task can prove even more difficult. However, by …
dropbox
If your small business isn't in the cloud, it probably should be. The cloud not only protects your data against unexpected computer failures and stolen devices, but also allows you …
public wi-fi
If you travel for your business — or just need an occasional change of scenery from your home office — you're probably a regular user of public Wi-Fi networks. But …
byod
U.S. business owners spent much of 2012 fighting the BYOD trend. But as the year draws to close, more and more bosses seem to be embracing it. In fact, bringing …
Built to Sell
Ever dream of selling your business for a profit? Or maybe you'd like to know what prospective buyers think of your company's potential? Entrepreneur and angel investor John Warrillow developed …
online shopping
Each year, retail experts weigh in on the impact that e-commerce is having on traditional stores. Their current consensus: Local merchants who don't offer their customers the option of ordering …
the cost of care
The Affordable Care Act is coming in 2014, and it has a lot of small businesses wondering about what it means for them and what it will do to health …
suggestion box
You already know that the most valuable feedback about your company comes from your customers. But do you know how to effectively solicit their input? If your usual survey-response rates …
too nice
Many budding entrepreneurs start their own companies because they like interacting with people and providing products or services that others need. But the friendly relationships that grow out of this impulse …
collective power
Ever feel like an ant crawling through a landscape of giant big-box competitors? If so, consider this: The average anthill packs plenty of collective power, and when its residents gather …
mistakes
When we book flights, we specialize in being able to decipher all of the complex airline rules in order to make travel easier for our clients. But we occasionally get …
credit file
If you've ever taken out a loan or a credit card on behalf of your small business, your company probably has a credit history similar to that of an individual …
mobilize
In the age of "always on" and "on-the-go," small business owners who haven't thought about how their websites function on a mobile phone are in danger of being left behind. …
google docs
Think Microsoft has a lock on office productivity suites? Think again. Several free apps and services are poised to give Microsoft Office a run for its money in 2013. We …
craigslist ads
As job seekers turn to the web for employment leads, many small-business owners are using sites like Craigslist to post opportunities and reach potential candidates. According to a company fact …

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