Entrep Class, AGSB, H de la Costa Campus | February 19, 2012
Kevin and JP were assigned as as the panelists to lead the class in Victoria Case Analysis. They seemed to have prepared well for this as they touched on the key relevant points of the case. I always noticed that the class were more open to discussion if classmates were the case facilitator.
The key points mentioned were: rebranding, repositioning, brand equity, feasibility of other alternatives, PTM.
Joseph noted that the change would have been complete if there were total overhaul of the structures. Evan noted that a brand equity can not be abandoned because there was money and value in it.
It was a very satisfactory and very much improved case analysis.
I told the panelists earlier in the class that they must train to be future GSB professors to which I think they positively responded. (JP even wore an expensive suit)
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