Micro Market Analysis - Coffee Shops by Tug Toners

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Subject: Micro Market Analysis - Coffee Shops by Tug Toners

Micro Market Analysis - Coffee Shops

by

Tug Toners

Upon careful review of the difference between the two cafe, we believe that Starbucks has a better advantage in terms of:

1.     Accessibility

2.     Personalized approach

3.     Target market: those waiting for somebody, shoppers, friends (wider range of market)

4.     Brand familiarity

--
Prof Jorge Saguinsin

PROMOTING ENTREPRENUERALISM

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