Saturday, February 2, 2013

Micro Market Analysis - Coffee Shops by Tug Toners




----- Forwarded Message -----
From: Danae Madel Orig <danae.orig@gmail.com>
  Sent: Saturday, January 26, 2013 11:11 PM
Subject: Micro Market Analysis - Coffee Shops by Tug Toners

Micro Market Analysis - Coffee Shops

by

Tug Toners







Upon careful review of the difference between the two cafe, we believe that Starbucks has a better advantage in terms of:
1.     Accessibility
2.     Personalized approach
3.     Target market: those waiting for somebody, shoppers, friends (wider range of market)
4.     Brand familiarity






--
Prof Jorge Saguinsin

PROMOTING ENTREPRENUERALISM

+639228730181

Follow profjorge at:


www.profjorgeentrepdev.blogspot.com

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