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Website an early differentiator for small law firm
Immigration lawyer Sheela Murthy helped her law firm gain visibility and customers by building a website aimed at answering questions about immigration law in the mid-1990s when few firms had websites, she says. Her website and e-mail newsletter, which today has around 43,000 subscribers, helped the business by creating an online community for immigrants, she adds. Today the firm earns more than $10 million in revenue annually and employs 110 people. The New York Times (tiered subscription model) (6/26)
![]() | All the tools you need to manage your online reputation
As your small business grows a great website can be key to your success. Townsquare interactive can help with your search engine optimization (SEO), design, social media, web publishing, and reputation management to create a total web presence for your small business online. Learn more here. |
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Poor customer service can ruin your marketing efforts
Even the most lavish marketing efforts can all go for naught if operations and customer service aren't up to snuff, writes Walter Dailey, creative director for DSV Media. "However, the opposite is also true. If you play your operations/customer interaction cards right, you can convert people into walking billboards for your small business," Dailey writes. Fox Business Small Business Center (6/26)
How to make sure your marketing materials stay relevant
You can make sure your marketing materials stay current by only printing as many as you need for a particular event, writes Susan Payton, president of Egg Marketing & Communications. "Printing fewer now means you can make changes next time, then print a new batch," she writes. In addition, you should ensure you have easy access to essential art files and check over your materials regularly to make certain they're still relevant. Small Business Trends (6/26)
![]() | Become a member of OPEN Forum and get connected
Join a community of business owners and learn to:
• Leverage meaningful advice from other business owners to help you overcome obstacles in your business.
• Grow your network by connecting and engaging with experts online.
• Pose your business challenge to community members and get input that can inspire your next move.
It's free, click here to join. |
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Are you making your employees nervous?
In some cases, leaders might scare their employees or impair their ability to work independently without even realizing it, according to Christine Comaford, author of "SmartTribes: How Teams Become Brilliant Together." Leaders can make workers uneasy by issuing unclear directives or by having inconsistent standards. To help employees feel comfortable and engaged, it's important to let them know you're part of the team. The Salt Lake Tribune (Utah) (6/26)
An advisory board can be a big help for business owners
An advisory board can be a boon for your business provided that you are able to expend the necessary time and effort and provide adequate compensation, Jaimy Ford writes. Board members can provide guidance and expertise on topics such as product development and marketing. However, it's important to establish clear expectations and recruit the right board members, he writes. Intuit Small Business Blog (6/25)
![]() | CSO Insights: A Sales Rep's Digital Admin
CSO's predict sales success will be dictated by increasing efficiency and effectiveness of their sales teams. Closing, processing and fulfilling orders takes about 50% of the time to get to a yes. Learn how advances in CRM 2.0 technology will optimize this aspect of selling. Download the free white paper now. |
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Other News
![]() | Democracy meets GIS
The rise of powerful consumer-focused mapping tools is shifting the centre of gravity in the once-rarefied spatial information market.
Government Technology Review |
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Fans of Google Reader have several options as service nears its end
A number of options are available for users of Google Reader, which is scheduled to shut down next week, John Jantsch writes. RSS subscriptions can be transferred to other services such as Feedly or Feedbin, he writes. Alternatively, users might want to use the end of Google Reader as an opportunity to create entirely new feeds or change the way they find blog content. Duct Tape Marketing (6/25)
![]() | Building Trust in Targeted Online Advertising — Giving Consumers Transparency, Notice and Choice in the EU
Recent Online Behavioural Advertising (OBA) rules are now enforcing ad networks, advertisers, and publishers to remain transparent with their consumers. Learn how to comply with the new rules, as well as easily provide consumers the notice and choice that they desire through TRUSTe's EU Solutions. Download the free white paper now. |
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[K]now that marketing and operations perform like relay race partners -- there's a handoff that happens."
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