I had some discussions with some Spentrep students who are currently taking up Strama. For them, being the final paper, the Strama is the subject. Spentrep is an elective. I have pointed out and even Prof Fagan of HBS (who worked for BPI as a consultant) that we need applied or practical strategy.
After listening to to Jaime Mandejar's BOS, we can say:
1. If we look historically at products and company history, then we will continue to be in the red ocean, have price war, and red ocean competition.;
2. Then if it is driving forward using a rearview mirror; then, what you come out with strategy will be maybe moving backward or sideways?
3. BOS says that most businesses now did not exist 5 years ago. Therefore, new businesses that are compelling and differentiated would be your best bet. Blue Ocean business that exist in new market space will flourish. That could not happen with traditional strama tools and analysis. BOS means sometimes abandoning the current business models (Schumpeters destructive creation)
4. Also if we use the same tools, same analysis leading to the same conclusion, why are we wondering that we come out with stale or me too strategies?
I will have my entrep students with their creative synthesis, new products with compelling MVP beating the best strama paper.. I would like to see them, think creatively rather than err hmmm strategically. In the confusion of the terms and tools, they sometimes get confused or do not get the straight clear meaning of the word itself.
They might have missed Lidell Hart, Sun Tzu, Hannibal, Clauzewitz and lately that of Gen Vo Nguyen Giap at Dien Bien Phu
Please view my presentation on the subject matter:
Old school strategy is dead
Applied Strategy
Strategic thinking by entrepreneurs
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