New Course outline details on grade and elements of BP

New  Course outline for AGSB Clark

1.  Three Masteries:

     1. Self

     2.  Enterprise

     3.  Opportunity

     4.  Are entrepreneurs born, made, or swerti?

     5.  Personal Mastery by Ed Moto (link to Slideshare)

          1.  Learning to think

           2.  Learning to do

           3.  Learning to feel

           4.  Learning to intuit

           5.  Learning to lead

           6.  Learning to communicate

           7.  Learning to be

    6.  Right attitudes

    7.  Spiritual:

         1.  Business and the Bible

         2.  Confucianism

   8.  Strategy:

        1.  Lidell Hart and indirect approach

        2.   Sun Tzu

  9.  Entrepreneurs to emulate:

      1.  Foreign

          Bill Gates, Steve Jobs, Matshusita,  Tomas Edison, Andrew Carnegie, Rockefeller, Morgan, etc.

         Young billionares:   Mark Zuckerberg, founder of twitter,

     2.  Local:  old tycoons, new tycoons

2  Mastery of the enterprise

     1.  Basic definition:    Timmons, Disney, Schumpeter, Gilder

     2.  Types:

          1.  Business

          2. Social

          3. Techno

          4.  Government

   3.  Lean start ups by Eric Reis

         1.  Rapid prototyping

         2.  MVP

         3.  3d printer

         4.  Fab Labs

         5.  Stanford D school

4.  Entrepreneuralism

5.  Why are entrepreneurs important to society and economy

(Links to 3 version on Intro to Entrepreneurship  at Slideshare

3.   Mastery of the opportunity

     1.  Opportunity scanning,  screening and seizing,

         See Prof Jorge Slideshare on spotting opportunities

     2.  Serendipity  -  Princes of Serendip

    3.  External: 
         1.   macro analysis, PESTEL, PESTE, EPISTE

         2.  micro market analysis: 

              customer

              competition

              location

        3.  Making the sales estimate

  4.  Value:

        1. Creation  -  product design and concept

         See  Prof Jorge presentations at  slideshare on:

             1.  Innovation

             2.  Product desing

         2.  Delivery  -  manufacturing, logistics, delivery, selling

        3.  Capture  -  collection, financial management of the sales proceed

  5.  Creativity, imitation, innovation, invention, entrepreneurship;  what is the difference

  6.  Brainstorming, lateral thinking, mind mapping

  7.  Seizing:  writing the feasibility study, business plan

      (See Prof Jorge slideshare on writing a business plan)

Parts of  the business plan:  (25 pts of the total grade)

   1.  Business Concept and Business Model  (10 pts)

       N.B. business concept must be unique, differentiated, mesmerizing, enchanting, magical

      Include a 3 word tag to describe your business

       Use the Alex Osterwalder BM canvass  (See Prof Jorge Slideshare on Business Model Innovation

2.  Business Objectives (10 pts)

    VMOKRAPI

    Vision  -  A picture of what the business will be within a timeline in a geographical localion

    Mission:     How the business conducts its transactions, how it deals with the customers an other stakeholders..  Its values and cultures.

   Objectives:

         1.  Sales targets

         2.  Financial:

             Net Income

             Cash Flow

            Balance sheet

            Ratios

       3.  Customer impact

       4. Job generation

3.  Summary of offerings (depending on whom you offer the BP to)

     1. If I borrow x, the results will be y, you will get z, and the loan can be paid in 18 months.

     2.  If you invest, you get:   x and y employmen (benefits) and ROI of ____

(answer what is it for the listener/recipient of the BP

     3.  For VC, if you invest now, this concept will be a 7 bagger (meaning 700% roi, of course you have to prove this in the BP)

4  Executive Summary:

     Summary of the entire BP in 2 pages or less.  Could be the elevator pitch.

5  Organization:

      1.  Equity and financial stakeholderrs

      2.  Technology partners/ providers

      3. Senior Officers./Directors.  This is important because a good line up creates credibility and strength to the new business


6.  Product and customers:  (this is the start of the proving the offering)  10 pts (Some students fail to make detailed presentation of the  product.  You should even mention COGS and BOM, and how the product is produced albeit in a disguised way/

    1.  Psychographics and demographics (taken up at micromarket analysis)

        1.  Wants

        2.  Needs

        3.  Current offerings and how they piss off the customers;  what can be improved?  Why is your product going to be a winner in this situation

     2.  Your product:

       1.  What makes it so unqiue vis a vis:

             1. customer wants and needs

             2.  vs competitors

            (Compare on various items:  price, features, benefits, performance

     What is going to be your positioning in the market place

3.  Market testing/pilots:

          1.  Alpha testing (in your lab, test market)

          2.  Beta testing (with the current customers)

          Are you doing well on quality, durability, maintenance, trouble free operations

7.  Market estimate:  estimate your future sales based on the projected /potential demand coming from  (20 pts)

    1.  Macro Market -  PESTEL  -  huge forces in the economy, society, culture that will favor the sale of your product.  Mention only the relevant ones, and be sure you are very specific on the opportunity ie, how the company can make money out of that factor.

    2.  Micromarket:    location, customer, and competition.

     Do traffic count, estimate  the average purchase study the competion for a week, and do an intelligent guess. This will be the basis of your financial

(Remember group creative activity on micromarket analysis

What makes your think that your assumptions/estimates are valid/correct?

8.      Enterprise Delivery System (from Mico case)/ Strategy 20 pts and the PDQ exercise

        SPATRES:

        1.  Strategy

        2.   Projects and Programs

        3.  Activities

        4. Tasks

        5.  Resources

What are the Key Resources and Key Activities that you will employ to attain your Business Objectives as enumerated in  # 2 of this outline?

Inputs:   (Key Resources)

4 Ms:  money, materials, machiinery, manpower

Through puts (Key Activities)

       1. Projects and programs

       2.  Job descriptions

      3.  Command and control

      4.  Reports and monitoring

      5. Salary scale benefits and incentives (catalysts)

      6.  Punishments (Code of Conduct and discipline

Outputs:  Products or Services

 Matching:   Ps of marketing

 Price,

Promotion

Placement

Product

to match customer wants and needs.

Explain how the above meets the desired objectives mentioned in number 2

9.  Financials:  (20 pts.)

    Based on your Market EStimate and your projected start up cost or projected cap ex:  project:

    1. Income statement

    2.  Cash flow statement

    3    Balance sheet for the next 3 years.

The professor will send you an excel file on how to do this

10  .  Compliance with regulations  Prof Jorge on compliance with regulators

Please be detailed about this.

11.  Exit strategy.   Prof Jorge on exit strategy