Business Plan Concept and Outline

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Business Name: The GREENER Project 

Tagline: "Now, there is FUN in eating healthy that never tasted this EXCELLENT"

Business Concept: Basically the concept is food store that offers healthy foods like salads, sandwiches, wraps, fruit salad mixes, soups, fruit juices and fruit shakes. The catch is that, the customers can customize or they will be the one to prepare their food. They can choose/mix the ingredients for their salad, sandwiches and wraps.

There will be an ULTIMATE SIGNATURE food for salads, sandwiches and wraps. And also an ULTIMATE SIGNATURE drink for fruit juices and fruit shakes.

Outline

Business Objectives

·         The purpose/nature of the business

Marketing Plan

·         Product Description

·         Price and Quality of the Product

·         Location of the Business and the Geographical Area to be covered

·         The Target Market

·         The Effect on Market Share

·         Promotional Plans

 Production Plan

·         The production process

·         The fixed assets needed in the operation and its maintenance

·         The Raw Materials

·         Cost of the Raw Materials

·         The Direct and Indirect Labor Needed

·         The Cost of the Direct and Indirect Labor

·         Motivation of the Employees

Organization and Management

·         Organizational Structure

Financial Plan

·         Capital Requirement

·         Financial Statements

·         Break-even point and Return on Investment