Howard Schultz is no longer the head of of Starbucks, nor part of its senior management. He has comments on the Starbucks apps -j from where 31% of Starbucks orders are generated. He warns against it, the business model of Starbucks being based on the experience of drinking coffee
He warns also against Starbucks growing arrogance, conservatism. That it can not do anything wrong except being successful
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