Can you fight growing health concern on soda/cola drinks?

We had a cola plant manager as MBA student this year and we had friendly banter : on aspartame and HFCS content of the their cola drink.  The handwriting is on the wall;  PESTEL (external environment) is hard at work.  Some of his classmate even kidded him that they should shift their business to household cleaners.  As the drink is rich in phosphoric acid, it can make good cleaner., according to one classmate Hahaha

Softdrinks sales is on the decline for nine years now!

But Coca Cola spends heavily on billboards, sales efforts, trucks, sales personnel.  And their execs are beating the hell out of their people

Do not take my word for it.  You take Fortune CNN Money as authority? Please read