Three great guests came to the MBAH 10B entrepreneurship class today: Ms. Rose Montenegro, CEO of Makati Medical Center, Dr. Eric Schulze an expert in Teleradiology, and Mr. Jose Paolo Molina Accounting Manager of Emperador Brandy.
Ms. Rose was most passionate and amazing in her presentation of the turn around of Makati Medical Center (when she is supposed to be retired). This she accomplished, despite being a non doctor, proving that your expertise can be applied in other field. Rose came with her husband, Joven, the class valedictorian, summa cum laude of Ateneo College Class l972 (a classmate) a Harvard Graduate, and now COO CFO of SBMA. (He is turning around SBMA)
Rose was most entrepreneurial in applying innovation to Makati Medical center - to processes, and simple things like lighting, furniture, mural on top of a roof, waiting area - things that count most to customers (having come from consumer goods and financial services companies. She was responsible for phone banking at Citibank, which was a novelty for banking at that time it was launched)
Just by working on infrastructure and and processes she was able to ramp up revenues of MMC; the second phase of the restructuring, the soft issues is now underway.
