FOOD TRIP REPORT
By: Dr. Melquecedes T. De Guzman , Jr.
MBAH-10B
Last March 2, 2013, our Entrep Class went to Powerplant for our food trip activity. We had three stops, Banana Leaf, Sugar House and Draft.
BANANA LEAF:
Business Concept: Restaurant specializing in Asian dishes (Malaysian, Indonesian, Thai, Vietnamese, etc.)
Primary Target Market: Asian-food lovers, professionals, residents of Rockwell.
Place: It was located art the basement level of the mall, along with other restaurants.
The place was cozy, lighting was alright, not too dim, not too bright. Walls were decorated with Asian inspired paintings. Seats and tables were ok, although the spacing between tables was a bit crowded. There were mat-sized banana leaf portions as plates to further enhance the Asian environment. High foot traffic.
Product: Food was great! We ordered soup (with noodles, clams, coconut milk and pepper), pad thai noodles, chicken, beef.
Price: Prices were reasonable, affordable for their primary target market.
SUGAR HOUSE:
Business Concept: Restaurant specializing in cakes and pastries, but also serves pasta, sandwiches, salads and entrée’s. But since we just ate at Banana leaf, we just had cakes.
Primary Target Market: Cake lovers, professionals, residents of Rockwell.
Place: It was located at the basement level of the mall, along with other restaurants, just a few steps from banana leaf. The place was cozy, lighting was bright. High foot traffic.
Product: Cakes were ok. We had midnight chocolate cake and French apple pies (tagged as the best apple pie in town). I liked the choco cake more than the apple pie though.
Price: In my opinion, prices were a bit on the high side, although still fairly affordable for their target market.
DRAFT:
Business Concept: A “gastropub” serving European food and beer. casual dining concept.
Primary Target Market: Rockwell residents, young professionals
Place: 2nd floor of Power plant mall, readily accessible. Large tables, adequate smoking area, euro-ish ambience.
Product: Advertises itself as offering the best drink on tap with a wide variety of imported European draft beer. I really cannot comment because I'm a non-beer drinker.
Price: Reasonble enough for their PTM.
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