The Victoria court analysis continues to amaze and fascinate me. The discussion last week November 18, 2013, was led by Akeel Dalisay and Marc. I constantly reminded them to ask their classmates for their analyses fo the case.
Victoria court is a case that tests the focus of the students. Because this is related to some illicit affairs, the discussion is often colored by past and present experiences. The critical thinking tends to be thrown off track or wayward, or sometimes the discussion veers towards the present and/or personal experience which is not in the case. Case analyses must focus on the case.
Well, the case delves on brand equity, positioning, repositioning, and strategy. The Velhagen move was also deceptive. (Relate to Sun Tzu)
