The focus now is no longer customer service but customer experience using the internet, brick and mortar facilities, AI, and your staff. This is the thesis of Howard Schultz, former head of Starbucks. Many have suggested that the coffee shop is commoditizing its brand by removing comfy seats, removing the toasting and brewing at local shops, having value meals, and packaged coffee.
Here are:
Here are some ways Starbucks can improve its customer experience:
- Localized store design: Customize stores to fit local culture and preferences.
- Expanded drive-through experience: Enhance drive-through service.
- Experiment with new products: Introduce innovative menu items.
- Maintain an online experience: Improve online ordering and delivery.
- Mobile payments: Enhance mobile app features.
- Artificially intelligent baristas: Explore automation and technology.
- Train baristas for longer periods: Ensure better customer service1
In a hotel, when you enter you have free wifi. Thats great customer experience.
What are other ways you can improve customer experience.