How customer experience at a Coffee Shop can be enhanced (and yours too)

Every generation needs a revolution - an entrepreneurial revolution

The focus now is no longer customer service but customer experience using the internet, brick and mortar facilities, AI, and your staff.   This is the thesis of Howard Schultz, former head of Starbucks.  Many have suggested that the coffee shop is commoditizing its brand by removing comfy seats, removing the toasting and brewing at local shops, having value meals, and packaged coffee.

Here are:

Here are some ways Starbucks can improve its customer experience:

1. Localized store design: Customize stores to fit local culture and preferences.
2. Expanded drive-through experience: Enhance drive-through service.
3. Experiment with new products: Introduce innovative menu items.
4. Maintain an online experience: Improve online ordering and delivery.
5. Mobile payments: Enhance mobile app features.
6. Artificially intelligent baristas: Explore automation and technology.
7. Train baristas for longer periods: Ensure better customer service1

In a hotel, when you enter you have free wifi.  Thats great customer experience.

What are other ways you can improve customer experience.  

The purpose of business is to create customers....

Every generation needs a revolution - an entrepreneurial revolution

We should keep this thought, this guiding principle as a businessman or entrepreneur.  We should be focused on this purpose.

Thats the value proposition for the business -  to deliver value to the customer.  To deliver gain, and/or reduce, remove pain. 

Watch out therefore when we do not create customers - not engaging in prospecting or customer service practices do not sell, and/or lose customers.

Be wary of engaging too in non customer creating activities:

     1.  Bringing customers to legal system

     2.  Quarrelling with customers

     3.   Engaging in non customer activities -  too much civic activities,  studying businesses that are 

           unrelated.  Get rich scheme,  Luxury goods and others  

          I was guilty of spending too much time in JCI and honestly neglected the business at times

          For others the perks become the main goal and not serving the customers

Our purpose in life is to find our gift and use that gift in the service of others.

In sports as in business, he who serves best wins.