We should keep this thought, this guiding principle as a businessman or entrepreneur. We should be focused on this purpose.
Thats the value proposition for the business - to deliver value to the customer. To deliver gain, and/or reduce, remove pain.
Watch out therefore when we do not create customers - not engaging in prospecting or customer service practices do not sell, and/or lose customers.
Be wary of engaging too in non customer creating activities:
1. Bringing customers to legal system
2. Quarrelling with customers
3. Engaging in non customer activities - too much civic activities, studying businesses that are
unrelated. Get rich scheme, Luxury goods and others
I was guilty of spending too much time in JCI and honestly neglected the business at times
For others the perks become the main goal and not serving the customers
Our purpose in life is to find our gift and use that gift in the service of others.
In sports as in business, he who serves best wins.
