---------- Forwarded message ----------
From: Thea Pineda <vgpmd518@gmail.com>
Date: Sun, Jan 27, 2013 at 12:22 AM
Subject: Fwd: Micromarket
To: profjorgeentrep.ateneo@blogger.com
Cc: judz md <judithcabanella@yahoo.com>, Hope Lapating <hpl_640@yahoo.com>, Loralie Miranda <lalamiranda.md@gmail.com>, GINA NAZARETH <gina.nazareth@yahoo.com>
MICROMARKET Assignment : Subject - Steak House
From: Thea Pineda <vgpmd518@gmail.com>
Date: Sun, Jan 27, 2013 at 12:22 AM
Subject: Fwd: Micromarket
To: profjorgeentrep.ateneo@blogger.com
Cc: judz md <judithcabanella@yahoo.com>, Hope Lapating <hpl_640@yahoo.com>, Loralie Miranda <lalamiranda.md@gmail.com>, GINA NAZARETH <gina.nazareth@yahoo.com>
MICROMARKET Assignment : Subject - Steak House
PLATE GROUP :
Sent from Samsung tablet
Judith Cabanella ; Thea Girado-Pineda; Hope Lapating; Gina Nazareth; Loralei Miranda
We shall be comparing Tony Roma and Outback steak house based on the ffg premise.
1. Customer segment wants & needs
2. Competitor
3. Location
OBSERVATIONS
TonyRoma (Ribs/Seafoods/Steak) Outback Steak Hous
Ave.Price.. 1,000-1,500. 1,000-1500.
They have better promo deals
LOCATION: Both are located at Glorietta 4
Outback - located right at the corner of Glorietta 4, fronting
taxiline and across SM on the right, and fronting Glorietta 4 &
Intercon.
- seen by private
cars & mrt commuters as well as pedestrians. Hotel guest have to
cross the street for them to go to Outback. If they are chauffer driven,
drop off point is at the mall entrance. Thus can be seen only from the
outside.
Tony
Roma - located right beside the mall entrance/exit and Ascott Hotel.
Although its entrance is outside the mall, it can be seen from inside
as well, since it appears to be at the corner of the mall lobby where
the entrance & exit gates are located, in addition to its advantage
being the drop off/pick up area where customers would encounter first
before Outback.
Ambiance
Outback - 2 floors, with huge bar counter, and several high
table/chairs. Dark & rustic ambiance. 2nd floor is mainly dining.
First floor is more of a Sports Bar and access to 2nd floor cannot be
seen from the outside, thus first-time customers would think it to be
purely bar/steak house.
Tony Roma- 2 floors,
with smaller bar counter usually for mixing and serving only. Few high
(bar) chairs, but with several standard tables. 2nd floor is mainly
dining.
- more lively and cozy
with just the right amount of lighting, not too dark, with very
attractive neon lights and well decorated for that inviting look. Busier
and gives an impression of a family-oriented steak house. you can see
the stairs from the entrance door, giving the impression of " more seats
upstairs".
COMPETITOR
Outback - it is beside Chinese restaurant ( dining competitor- Modern China )
Tony Roma - it is beside Krispy Kreme &'Bread talk,from the
inside ( not really a competitor but would compliment for desserts/
coffee.). Outside is Ascott Hotel .
CUSTOMERS
Outback - usually middle -aged, and expats w/ exotic-looking "pinays", yuppies, executives
Tony Roma - family oriented. With mostly young teens to senior
citizens. They also have children since they have promotions for
Birthday parties as young as 1 yr old.
The nice ambiance is ideal for all ages and being right at the drop
off/waiting area is an advantage for being the first to be seen. <more observation please you can recall without going back to the steak house?>
Sent from Samsung tablet